Some of the most loyal fans of the TAG Heuer brand are hesitant to make polite conversation about their timepieces. There is a lot to say when it comes to the quality of materials, brilliant craftsmanship, and innovative designs, but how can you speak intelligently about a brand that you're not sure how to pronounce? At a glance, you may surmise that it's simply enunciated as Tag Hyuwer, but it's one of those names that leave most a bit uncertain unless they've heard it said the right way. Remarkably, there has been quite a buzz about the correct way to say the name. Here are some interesting takes, along with the right way to pronounce TAG Heuer.
The history of TAG Heuer
Before we get into the right way to say the name, we look at the background of the TAG Heuer company. Pronounce It Right provides an overview of the somewhat complex history of the name TAG Heuer. The luxury watch company launched in Switzerland. The company also produces other fashion accessories along with eyewear. TAG Heuer was founded in 1985, but this was simply a name change from Uhrenmanufaktur Heuer AG. It was a manufacturing company established by Edouard Heuer.
Have you ever wondered why TAG is in caps?
TAG isn't the first name of the founder. It's an acronym for the first part of the name of the company. It's much easier to pronounce in its abbreviated form. TAG stands for Techniques d'Avant Garde. It's a Luxembourg based private holding company that merged with Unrenmanufackure Heuer AG. The TAG group is the parent company that acquired Heuer's establishment. The TAG Heuer company was bought a Louis Vuitton Moet Hennessy in 1999. This puts it under the umbrella of LVMH.
Controversy over the pronunciation of the name TAG Heuer
Google Groups conversations about the pronunciation show how much controversy the brand name has stirred. We can see that there is a definite interest in learning how to pronounce the name correctly through the discussions held on the site, and the responses. There are quite a few people who are trying to figure it out between themselves. A few interesting guesses include pronouncing "TAG" as "tog" and Heuer as "Hyour," "hoyer," and "whore." Some have ventured that since TAG is an acronym, it should be pronounced "Tay Ah Zhay." Others suggest that since it is Swiss it should be pronounced "TAHG." A user from California joined the conversation offering that the American pronunciation is " Tag Heewer." There are a lot of different takes on the right way to say that name. Which, if any of them, is correct?
Strong emotions created by a name?
It's no secret that you're either a fan of TAG Heuer, or you're not. There are a lot of haters out there who can't stand the brand, but is it because of the difficulty in pronouncing the name the right way? Reddit is brimming with users who give a few reasons why some prefer to hate on the brand TAG Heuer. We learned that the name had nothing to do with the dislike that brewed for TAG Heuer. After a Saudi Arabian holding company acquired brief ownership, some previous fans became disillusioned. Overmarketing led to confusion before its transfer to new owners who straightened out the mess that resulted. Some haters suggest that the quality went down but then made a rebound. Sadly, the damage to TAG Heuer's reputation remains. The Reddit crowd chimed in about the correct pronunciation of the name and gave their two cents, suggesting that "Tag Hoy ah" is the right way to say it.
Everyone wants to weigh in on the argument
It seems that everywhere you look, someone is talking about the right way to pronounce TAG Heuer. In a search for the most recent models for purchase, the Inogolo retail web-store even gives customers a tip on how to say the name. The website How To Pronounce Dictionary online even goes so far as to rate the difficulty of the pronunciation of TAG Heuer. If you're interested in weighing in on the ongoing debate about the subject, you can go to the site and cast your vote. You can also hear examples of how to pronounce TAG Heuer in Arabic, Chinese, Japanese, Russian, and Korean and a total of 40 other languages.
The proper pronunciation of TAG Heuer
Pronounce It Right solves the great debate about how to pronounce the name. The German way to say it is Tag Hoy-ah. For all of you who guessed this as the correct way to pronounce TAG Heuer, you're the winners. The final "r" is silent
What's in a name? Our research shows that there is plenty, at least for TAG Heuer. The brand currently stands for quality luxury fashion accessories, including eyeglasses and wristwatches. It's gone through a few ups and downs, but from all appearances, the brand has landed on its feet and is still a popular choice among fashionistas. It's a lot more fun to talk about your favorite brand with others when you can say the name the right way without embarrassment, or opening your assessment up to scrutiny because of a mispronounced word. You only need to hear it pronounced right once, and you can talk with confidence as much as you like. We've had a lot of fun investigating the history of TAG Heuer's origins and the journey that the company has made from its inception to the present. Learning how to pronounce the name correctly was simply a bonus that will make us all appear a little more informed.
Written by Garrett Parker
Read more posts by Garrett Parker