Whatever Happened to The Pontiac Ventura?

During the late 1960s and throughout the 1970s, people prided themselves on having automobiles that were more than big enough to fit the entire family. They wanted something that made a statement. The bigger the car, the bigger the statement they can make. One of the cars that definitely fit the bill was the Pontiac Ventura. It was a car that was highly sought-after during its time. From the time it first emerged in the 60s until 1979, when the last Ventura was phased out, it went through a lot of changes regarding body style and trim options. While there were obviously some models that were more popular than others, it remained one of Pontiacs most popular cars until it was phased out. That begs the question, why was it phased out in the first place? If it was so popular at the time, what prompted Pontiac to make the decision to get rid of it?

The Heyday of the Large Automobiles

As previously mentioned, the 1970s are often considered to be the heyday of large automobiles. Despite the fact that there was an energy crisis going on throughout part of that decade, people still drove exceptionally large cars. Compared to today’s standards, the cars were often twice as big and some were slightly bigger still. It might be hard to believe now, but it was a common practice at the time. In fact, it was difficult to find a compact car at the time. There were a few of them around, to be sure. However, they were few and far between. Furthermore, the options that were available for smaller cars weren’t known to be entirely reliable. Therefore, people had a habit of staying with the larger cars, even though they didn’t get great gas mileage to begin with.

The Pontiac Ventura

Pontiac was one of the leading car companies during the 1970s. They produced a number of models that were extremely popular with the public, but none of them were quite like the Ventura. The car was attractive and it came with a number of trim options. It also had a large number of powertrain options. It wasn’t going to win any races without a few modifications, but it was definitely able to get from point A to point B without wasting any time. Furthermore, it was large enough to seat the entire family comfortably with room left over. It was definitely something that would attract the attention of passersby. When there was a new Pontiac Ventura sitting in the driveway, the neighbors wanted to come and take a closer look. That was one of the reasons that people wanted to buy it in the first place. While it would be remiss to say that it was considered a status symbol, it definitely had a presence about it, one that attracted the attention of a lot of buyers.

What Caused It to Be Phased Out?

Despite its overwhelming popularity, Pontiac was beginning to notice that things were changing on the horizon. For starters, the energy crisis that occurred during the 1970s left a lot of people struggling financially. It also changed a lot of laws with regards to our mobile emissions and the like. As a result, it became necessary for car companies to make smaller cars that got better mileage. It was all about reducing the size and weight of the car, saving gas and in turn, saving money. During the 1980s, cars were roughly half the size as they had been only a decade earlier. This was something that Pontiac could see coming. It essentially spelled the end of the Ventura, despite the fact that it was still popular at the time it was discontinued. In addition, Pontiac decided that they needed to up their game if they were going to make sweeping changes. As a result, they changed the Ventura to the Phoenix in 1979 and made it much more luxurious as far as the interior was concerned. Just a few short years later, the cars would be dramatically different in appearance, more about economy than anything else.

It Was All About Changing Times

It might be easy to assume that Pontiac could have simply redesigned the Ventura and allowed the production line to continue. Many people have assumed this, especially given the fact that the Venture was so popular during his prime. However, it isn’t easy to make those types of changes to an automobile’s design and maintain that same sense of popularity. Once a complete redesign is made, especially one that cuts the size of the car in half, people have a tendency to go on to something else they like better. The end result was that Pontiac made a financial decision of their own. They decided to simply end production of the car and focus on other, more economical designs as opposed to trying to continue with the production of the Ventura.

Is there a chance that the Venture could have successfully continued on had it been given the chance? Of course, there is always a chance. That said, it is highly unlikely that the car would have continued to be as successful as it had been in the past. Pontiac had tested the waters briefly a few years prior by putting a redesigned Ventura with a shorter body on the production line. It was not a popular result, to say the least. That is precisely why they went back to something that much more closely resembled the original design. Therefore, executives at the company felt they had no other choice but to simply discontinue the product line altogether. At the end of the day, it was in fact a business decision that was designed with the need in mind to sell as many cars as possible. Despite its popularity and the fact that it had become something of an institution in its own right, business professionals within the company felt that it was simply too great a risk to try to continue with that particular model given the circumstances during the 1980s.

Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Careers CEOs Companies Education Entertainment Legal Politics Science Sports Technology
Jeff Bezos
The 10 Most Expensive Divorces in History
MyCoWork
20 Things You Didn’t Know About MycoWorks
Subway
Does Subway Drug Test All Its Employees?
Collectibles Credit Cards Investing Real Estate Stocks
Atlanta Braves
The 10 Most Expensive Atlanta Braves Baseball Cards Ever
Docusign
Is Docusign Stock a Solid Long Term Investment?
Cincinnati Reds
The 10 Most Expensive Cincinnati Reds Baseball Cards of All Time
Aviation Boats Food & Drink Hotels Restaurants Yachts
Blennerhasset Hotel
The 20 Best Romantic Getaways in West Virginia
Pleasures aplenty in California’s Paso Robles
Overlook Farm
The 20 Best Restaurants in All of Missouri
BMW Bugatti Cadillac Ferrari Lamborghini Mercedes Porsche Rolls Royce
2020 GMC Yukon Denali
The 10 Best GMC Yukon Models of All-Time
Aston Martin
Does Aston Martin Make an SUV?
The Rolls-Royce Cullinan: An Enduring Love Affair
BMW Motorcycles Buell Ducati Harley Davidson Honda Motorcycles Husqvarna Kawasaki KTM Triumph Motorcycles Yamaha
2022 Yamaha YZ125
A Closer Look at The 2022 Yamaha YZ125
2024 KTM RC990 Sportbike
A Closer Look at The 2024 KTM RC990 Sportbike
2022 BMW K1600GT
A Closer Look at The 2022 BMW K1600GT
Electronics Fashion Health Home Jewelry Pens Sneakers Watches
Patek Philippe 5711
Why The Patek Philippe 5711 Was Discontinued
Balancier S²
A Closer Look at The Greubel Forsey Balancier S² Watch
Chrome Hearts
Why Are Chrome Hearts Jeans So Expensive?
Jennifer Coolidge
How Jennifer Coolidge Achieved a Net Worth of $6 Million
Mannie Fresh
How Mannie Fresh Achieved a Net Worth of $15 Million
Charli D'Amelio and Dixie D'Amelio
The 10 Richest TikTokers in 2021
Jawed Karim
How Jawed Karim Achieved a Net Worth of $160 Million