Marc Hawk is one of the co-founders of RevLocal, which specializes in local marketing throughout Canada and the United States. Currently, Hawk serves as the CEO of RevLocal, which is in addition to his duties and responsibilities as the President of the same business. Here are 10 things that you may or may not have known about Marc Hawk:
He Studied At the University of Notre Dame
Hawk studied at the private Catholic university that is the University of Notre Dame, which can be found in the state of Indiana. Given its name, it should come as no surprise to learn that there are a lot of universities named Notre Dame, though it should be noted that these have no connection with one another save in their shared Catholic roots.
Wanted to Be Next Heisman Winner
Some people might be familiar with the University of Notre Dame because of its college football team, which competes in Division I of the NCAA. In fact, when Hawk went to the University of Notre Dame, he harbored ambitions of becoming the next person to win the Heisman Trophy, though that never worked out.
Graduated with an Accounting Degree
Amusingly, Hawk graduated with an accounting degree, which was not what he had in mind when he went to his school of choice. With that said, accounting is something that has proven useful to a lot of entrepreneurs out there. After all, accounting can be considered the language of business, meaning that someone who lacks an understanding of accounting cannot hope to read the financial statements that paint a picture of a business’s financial circumstances.
Spent Some Time At Ernst and Young
Initially, Hawk went to work for Ernst and Young, which is one of the Big 4 of accounting companies. At the time, he was still mourning the fact that he had failed to get into the NFL, but considering his present status, it seems reasonable to say that things have worked out well for him nonetheless.
Spent Some Time As a Commercial Loan Officer
After his time at Ernst and Young, Hawk spent some time as a commercial loan officer, which is a position that is responsible for overseeing bank loans to businesses. Over the course of a decade, Hawk helped a lot of businesses secure the funding that they needed to pursue their goals, with a particular focus on small and medium-sized entities.
Became Interested in Entrepreneurship Through His Position As a Commercial Loan Officer
Hawk managed to climb up the ranks of commercial lending. Through this process, he became fascinated with the concept of helping businesses reach their full potential, which is how he wound up working with RevLocal, which specializes in exactly that.
Specializes in Local Marketing
To be more exact, RevLocal specializes in local search marketing, which is essentially SEO for businesses that actually meet their customers in a face-to-face manner. For example, a walk-in clinic would be a business that could benefit from local search marketing. In contrast, a business that specializes in selling equipment to other businesses situated nation-wide would not.
Stresses the Importance of Local Marketing in Bigger Cities
In an interview, Hawk has stressed the importance of local search marketing for businesses operating in bigger cities, which is based on simple and straightforward logic. Simply put, when a business has few competitors, chances are good that its name is already known to its potential customers. In contrast, a business with a lot of competitors needs marketing to enable it to stand out.
Considers Change to Be Biggest Challenge
Hawk has stated that managing change has been the single biggest challenge of running RevLocal. All businesses have to manage changing conditions in order to remain successful, but this is particularly important for digital marketers because of how digital marketing changes on a constant basis.
Has Expressed an Interest in Working for a Nonprofit
At one point, Hawk has stated an interest in working for a nonprofit at some point in his life. This is perhaps unsurprising considering that Hawk has shown a strong interest in his community, meaning that his interest in non-profits is by no means something that has come out of nowhere. With that said, if he does end up working for a nonprofit at some point, it will be interesting to see what nonprofit he ends up working for.