14 Easy Marketing Ideas for Business Brands
Easy brand marketing ideas can help any small business increase its sales. There are plenty of fairly low-cost and creative strategies. Especially if you’re a new business, getting a jump on promoting your business and generating awareness is key to finding momentum. There is no need to go all-out and overspend on a fancy campaign that may not net you the return you want.
Here are some effective, easy marketing ideas to start with.
Host Giveaways
Host contests and giveaways encouraging users to like and share your social media posts, register their emails to your email list, or perform a similar task to market your brand. A contest or giveaway can help get past customers interacting with you and may lead to new customers.
Have Fun On TikTok
TikTok has a massive 1 billion active monthly users, predominantly younger people. Several social media platforms offer immense value, but many brands need to pay more attention to how easy it is to create content for TikTok. Use TikTok to have fun! Consider releasing entertaining videos for your audience. Many brands have seen explosive growth using TikTok.
Host Webinars and Online Events
A webinar or online event broadcast over social media does not need the biggest budget. If the content is valuable to your audience, it can be an easy brand marketing idea. Consider hosting online video events to discuss trendy industry topics, offer how-to guides on product uses, and host interactive Q&A sessions.
Digital Signage In-Store
Bring some social media fun in-store and put it directly in front of the customer with digital signage software. Images, animation, GIFs, video, and graphics can all be formatted for digital signage, giving customers an immersive and interactive way to connect with your brand.
Business Cards and Flyers
Especially if you operate locally only, you want to ensure you’re exploiting every opportunity you can. Invest in professional business cards and flyers. These can be given out anywhere, or you can set up stations for your company’s primary card at different brick-and-mortar locations.
Run Paid Digital Ads
Run PPC campaigns, where you show paid ads on Google, Facebook, and similar platforms and only pay when a click to your website occurs. This is targeted outreach, and you set your budget. Monitor and adjust your PPC marketing campaign as needed.
Keyword Optimization
Especially online, users often arrive at you after searching a query or using specific keywords. Market your brand based on short-tail and long-tail keywords you want to be associated with. This may involve extensive research to find the best keywords for your business.
Sponsor Local Events
Find local events or charities that resonate with you. If you have the budget, support a cause and event that aligns with your brand’s values. This allows you to market to individuals in attendance at the event.
Offer Perks and Rewards
Every time a customer buys from you, offer them a benefit. It could be points on a loyalty program, a promo code or discount for their next purchase, a gift, easy access to sales, or a ticket to a special event. Whatever the reward is, it should be of enough value to motivate participation.
Start an Email Campaign
Encourage users to opt into your email newsletter. After you acquire a customer’s email, segment them into a list for a personalized email campaign. These campaigns can include anything from helpful tips to sharing company news, promoting special events, or sending exclusive discounts and offers.
Launch Branded Merchandise
Branded merchandise is easy to create and publish. Items like t-shirts, mugs, and pens adorned with your brand’s logo may be all you need. Keep this branded merchandise ready to distribute freely, use as customer giveaways, or sell.
Encourage Customer Reviews
Request customers to leave reviews on sites like Google, Yelp, and social media. These reviews market your brand without you having to do anything, assuming it is positive feedback. You may even want to offer an incentive for leaving a review, such as a small discount on a customer’s next purchase.
Upsell and Cross-Sell
Boost your average purchase value and overall revenues when you focus on upselling and cross-selling.
Upselling encourages customers to buy higher-priced items. Look for natural upgrades that make sense for the customer. Product bundling may allow customers to opt for a higher-priced product. Cross-selling is adding complementary products to an existing purchase. Look for product pairings that add value.
Provide Outstanding Service
The best marketing is in the quality of your products and services. Ensure you deliver everything you can to your customers with your in-store experience and customer service.
