2020 definitely came with more than its fair share of challenges. While virtually everyone was stuck in doors, unable to go anywhere, do anything or see anyone, there wasn't a great deal of things for one to look forward to. That's why there was so much attention paid to special releases of certain products such as the Air Jordan 1 Retro High OG ‘Dark mocha.’ At any other time, the release of a shoe like this would have easily made waves. It probably would have sold out in a matter of minutes. However, things became even more interesting with everyone locked away. When the only thing a person can do is stare at their computer and buy things online, the competition for anything that is released as a limited edition becomes a lot more fierce. For this particular type of shoe, released at the end of October of that year, they were sold out almost as soon as they went on sale.
A Special Product Worth Buying
There is no question that Nike and Air Jordan are two terms that are practically synonymous. After all, the company has been releasing Air Jordans in various forms for quite some time now and it's always been an immensely successful product. This one was even more unique, thanks in large part to the color scheme involved. As opposed to the standard colors that you typically see with Air Jordans, this one is much darker, with richer colors and a certain amount of color blocking used to create something that almost feels warm in nature. Where you typically see various colors of white or maybe a splash of blue, here you see rich browns and mocha colors that remind you of chocolate, coffee and sitting by a warm fire on a cold day. In addition to making you think about all the things that comfort you (such as those described above), the shoes also look very different from anything else that's available on the market. That means that wherever you go, you're going to have something that is completely unique. After all, it's highly unlikely that you're going to go anywhere and find someone else wearing these same shoes. Aside from the fact that they're extremely difficult to find, there's just something special about having an example of the Air Jordan shoes that are available in a darker color. They don't look quite like anything else that's ever been made and that makes them highly sought-after, even compared to other Air Jordan shoes. That is precisely why they have become so hard to find.
Limited and Expensive
If you've been looking for a pair of these shoes, you already know that they're not easy to find, no matter where you look. If you've been fortunate enough to find a pair of your own, then you also know that they are extremely expensive. In fact, the overwhelming majority of them sell for well over $500. In some cases, you'll probably have to pay more than $700 in order to get your hands on a pair of these shoes, depending on the size in question. Why are they so expensive? It comes down to a relatively simple answer, albeit a frustrating one. The shoes were not made to be an ongoing product from Nike to begin with. Instead, they were released as a limited edition, as is the case with most Air Jordans. This fact alone makes them expensive because even on the day that they're released during what might otherwise be considered a perfectly normal time, there are a lot of people waiting for those shoes to drop so they can get their hands on a pair. If you're not right there waiting, then you're probably going to be relegated to purchasing them from sites that specialize in reselling products that have already been purchased by someone else. This is where things get tricky. People that have a bit of an entrepreneurial spirit have a tendency to scoop up products like this and as soon as they're no longer available through standard means, they put them on these sites and ask for ridiculous prices for them because they know that someone out there is going to pay that price. As the shoes become even less widely available, the price goes up even more. It's definitely frustrating and it's somewhat on the same level as scalping concert tickets, but at least this far, it's not considered illegal. That means that if you really want to get your hands on a pair of these shoes, you have no choice but to pay the price that another person is asking.
Since the shoes have been sold out for more than a year now thanks to the popularity of Michael Jordan, you can probably imagine that the price has gone up exponentially. While it's highly unlikely that you're going to get out of the situation for anything under $500, there are many sites that are selling some of the more limited sizes for more than twice that amount. In fact, the shoes vary widely in price depending on the size in question. If there are more pairs of shoes available in a particular size, you can still expect to pay slightly more than $500 for them. On the flip side of things, a shoe size that is extremely difficult to find could set you back almost $1,200. That's definitely enough to make you stop and think about how badly you want that pair of shoes in the first place. At the moment, there isn't much else that you can do. Short of perusing virtually every website that specializes in reselling products and hoping for a deal, it's highly unlikely that you're going to find the shoes for a price that you're going to be happy with. Unless you get lucky enough to visit a garage sale where someone is selling something and they don't realize the money-making potential involved, you're probably going to have to take out a small loan or significantly reduce your savings in order to purchase a pair for yourself. If it's worth it to you, go for it. If it's something that makes you think twice, it might be best to let this one go and try to catch the next release without allowing them to slip through your fingers.
Written by Lily Wordsmith
Read more posts by Lily Wordsmith