Bohen is a French luxury watch brand founded by Blaise-Dominique Giuliani. The founder was accused of creating innovative timepieces that were too expensive to sell. He maintains that his prices are still cheaper than many of the larger and older luxury watch brands, but the watches are and will continue to be expensive. Giuliani is a master craftsman who knows the value of his craft and is not willing to pander to the notions of big business and playing the marketing game. The brand stands on its merit with some of the most remarkable watches on the market today, although not well-known by the masses. We offer a closer look at the Mille Mer, the first official Bohen watch, with a sneak peek at their second model currently under development.
The Mille Mer to debut in 2022
The Mille Mer is the first watch produced by Bohen watches. It's a diver that is water-resistant to a remarkable 3,300 feet or 1,000 meters. Giuliani designed the model to be one of the best divers available. The announcement of the pending release was made in reservation open for buyers in July of 2021. Sales will commence in October of 2021 with Delivery set for March of 2022. It's not yet available, but it's likely the reservations will fill soon as there will be a limited production run of just 500 pieces, according to the official Bohen website.
A closer look at the Bohen Mille Mer
A Blog to Watch reports that Bohen has partnered with several materials and supplies partners in Switzerland to acquire the best materials and components for the construction of each timepiece. Each component is designed and constructed in-house at Bohen. Production for each watch takes 150 days as painstaking attention to detail is paid. The Mille Mer features a case that is made of 316L stainless steel with a case back of grade 5 titanium material. Both are aerospace materials. The case measures 43 mm in width with an ample case height of 17.5 mm. The lug to lug distance is 50mm. It's a large diving watch with the dual purpose of serving as a highly technical diving tool and an attractive and elegant accessory that is easy on the eyes. The bezel is crafted of ceramic. Bohen partnered with a Japanese satellite lens company to procure the sapphire glass used for the front because of its high resistance to scratching and scuffing. The finish of the case combines a variety of styles which gives it a unique personality. It includes circular and straight brushing with a black polish finish.
The dial features a black background with a recessed setting with applied indices. Bohen designed the markers and hands in a similar design with an elegant yet strong aesthetic, coating them with Super-LumiNova X1 to make them highly legible at the remarkable depths of the oceans for which this watch is made. Bohen contracted with its partner to obtain the luminous material in a special gel format that is far brighter and longer-lasting than regular grade Super-LumiNova. This is just another example of the lengths that Bohen has gone to in making this an extra special diving watch. Another special feature of the dial is Giuliani's patented internal date-magnifier. It is made with a double bridge between the hands and the glass. This innovation has become Bohen's first patented invention.
The Mille-Mer is powered with a Swiss Soprod M100 automatic movement with 25 jewels. It beats at a frequency of 28,800 vibrations per hour. Bohen ordered special modifications to the original movement to make it highly resistant to magnetic fields. It even comes with an anti-magnetic cage. Other features include rhodium plating, pearl bridges, and a Cote de Geneve rotor. The movement is certified by the Chronoiable A8 standard from the Dubois laboratory. The power reserve is 42 hours. Functions include hours, minutes, seconds, and date.
Other information about the Bohen Mille-Mer
The ceramic bezel is a rotating type with 60 clicks. The crown is placed at 12 o'clock. The bracelet is an integrated universal link style in stainless steel It fastens is a clasp buckle. Each of the 500 examples set for release is hand-finished at Bohen. What we find to be remarkable is the selling price of €1,659.
Next on the horizon
Although the release of the Bohen Mille-Mer is still pending, the brand has announced that a second dive watch is currently under development. They're calling it the Star Diver. No details have been made available other than to confirm it's in the works as we speak.
Bohen is a new French luxury watch brand that is largely unknown. It's understandable because they have yet to release their first model, the Mille Mer. Our sneak peek gave us an exciting look at the new diver. It's going to be a while before we hear about the response that it receives. It won't be delivered to buyers until sometime in March of 2022. The limited edition of just 500 pieces means that it is likely to sell out during the pre-order phase before it even reaches the first customer next spring. It gives those involved with ding and other water sports something to look forward to. Bohen may disrupt the industry with its new and exciting watch brand. Only time will tell, but so far, we like the way it looks. If all the claims about the quality hold, we may be looking at one of the world's next top luxury brands. From what we can tell the upcoming Star Diver will also be a diver's watch. We don't have much information about the timelines for the latter, but we expect it to follow along the same lines as the Mille Mer as a limited edition. Keep your eyes and ears open for more news about Bohen's luxury watch line in the future.
Written by Lily Wordsmith
Read more posts by Lily Wordsmith