Automobiles Ettore Bugatti was originally a manufacturer of high-performance cars that was based in France. The company was founded in 1909 by Ettore Bugatti who was an Italian-born artist and constructor. The cars created by this company were famous for both their performance and their beauty. The brand was also well-known for their involvement in motorsports. Ettore’s son, Jean, died in 1939 and this meant that there was no successor for the business when Ettore Bugatti died in 1947. The company released a final model during the 1950s before it was sold for its airplane parts in the 1960s. The company was eventually purchased in the 1990s by an Italian entrepreneur who instigated a revival of the company manufacturing sports cars. Now, Bugatti is owned by the Volkswagen group.
One thing that has remained the same throughout all these changes in the company’s history is its logo. This is easily identifiable, and people instantly recognize the brand when they see this logo. The logo itself has a history that is almost as interesting as that of the company itself. As the company began as a family business, it makes sense that the logo design was also something that the family worked on together.
Ettore Bugatti wanted a logo for his automobile company that would stand out, become recognizable, and symbolizes what his cars were about. He wanted to the company’s logo to express the quality, power, speed, beauty, and technical superiority of the cars he created. To create the look he wanted for the logo, he needed someone with a creative talent who could also understand the concept he was trying to create with his cars.
Fortunately, Ettore Bugatti knew exactly who to hire for this job. His father, Carlo Bugatti, was an influential artist and designer. Carlo also had a clear understanding of what his son was trying to achieve. This made him the perfect man for the job and he set about creating the perfect logo for his son’s company.
His first step was to design the company’s emblem. This is Ettore Bugatti’s initials ‘EB’. Carlo Bugatti designed the emblem in an interesting way with the letters conjoined and the ‘E’ written in reverse. The emblem would become a key feature of the logo.
Bugatti’s logo is an oval shape with the word Bugatti written in the center of the oval and topped with the company’s emblem. The emblem is a deep red and this color was chosen for several reasons. First, it is a bold color that would stand out and be noticeable. Second, the color red is associated with many things that Bugatti wanted his brand to also become associated with, such as passion, speed, and power.
The outer edge of the oval is lined with grey that looks like it has had holes punched in it to show the red that lies beneath. There are two theories about why there are sixty dots around the edge of the logo, although it is not proven if either of them is true. The first is that the dots symbolize pearls, and this is supposed to represent the quality of the cars produced by Bugatti. The second theory is that the dots were inspired by the safety wires that the company was using during the early years of car production.
The word ‘BUGATTI’ is written in white capital letters that are outlined in black. This makes the company’s name stand out clearly from the red background. The use of the color black is also symbolic as the black is intended to represent courage and excellence. The company’s ‘EB’ logo is designed in black using a different style of lettering to the name of the company. While the emblem uses a plain, flat font, the company’s name is stylized in a way that gives the lettering depth that creates an almost 3-D look to the word.
Unlike many other car manufacturers that have changed their logos throughout the course of their company’s history, Bugatti has retained the exact same logo since the company was first founded in 1909. It is now one of the most easily recognized car logos in the world and is instantly associated with the beauty, performance, and excellence of the Bugatti brand.
Written by Garrett Parker
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