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20 Things You Didn't Know About Cameo


Cameo is a marketplace that features personalized video shout-outs from their favorite people. The startup focuses on ensuring that each user received a personalized and authentic experience. The company partners with thousands of talented people across multiple verticals. If you're not yet familiar with this marketplace, here are twenty things you probably didn't know about Cameo.

1. Cameo is a versatile business

According to Crunchbase, Cameo is listed across four industries. It is a marketplace, that is also classified as social media, media entertainment, and information technology. It provides a host of benefits for its users.

2. Cameo is still a young company

Cameo has not been in business for that long. It was officially launched in 2017. It has only been in operation for four years as of 2021. The headquarters is located in Chicago, Illinois. The legal name is Baron App, Inc. The founders are Devon Townsend, Martin Blencowe, and Steven Galanis. Although it's a young company, Cameo has thrived under the current pandemic situation. With so many people at home from lockdowns and closures, they're looking to online venues for sources of entertainment and interactions. This has been the perfect storm for companies such as Cameo to succeed.

3. Cameo uses a complex array of technologies

Cameo's website actively uses a total of thirteen technologies to power its website. These are distributed throughout thirty-one technology products and services. Some of the products and services include Google Fonts, SPF, Font Awesome, Sitelinks Search Box, Google Analytics, HTML5, and several others. Although it's a lot of different products that must work together, they work integrally to provide users with a smooth and seamless experience when they're using the website.

4. Cameo stands out from the competition

Cameo maintains uniqueness within the social media industry. It stands out from the crowd of social media sites because it is quite different and novel. The company has secured six registered trademarks in the scientific and electric apparatus and instruments category.

5. Interest is growing in Cameo

Public interest in Cameo is growing. The website has a high volume of web traffic. The total number of monthly visitors over the past thirty days was 5,710,982. Nearly six million people either checked out the website or was an active user. The number of visitors has resulted in Cameo receiving a ranking of number 9,745 of the millions of websites registered on the world wide web.

6. Cameo is the most popular in the United States

The highest percentage of visitors to the website comes from the United States. Seventy percent of the web traffic is from people who live in this country. Seven percent of the monthly visits are from the United Kingdom. Seven percent of visitors are from Canada with a 1.55 percent monthly visits growth increase. Three percent of the visitors are from Australia and two percent of the web traffic is from people in Mexico. This information is gathered from reports generated by the analytics from the Cameo website. It's useful data that key decision-makers use when determining where the greatest amount of interest in the company is coming from.

7. Cameo has an eight-member core executive team

The executive leadership team of Cameo is comprised of eight members. Devon Townsend is a co-founder and chief technology officer. Steven Galanis is a co-founder and chief executive officer. Martin Blencowe is a co-founder. Arthur Leopold is the chief operating officer. Matt Bailey is the head of the UK and Ireland. Nundu Janakiram is the vice president of product. Brian Frank is a chief operating officer. Jackson Jhin is the senior vice president of strategy.

8. Cameo has a three-member board of directors

There are three members on the board of directors for Cameo. Kevin Thau joined the board as a board Observer in 2019. He is a general partner at Spark Capital. He currently serves on eleven boards of directors in advisory roles. Brent Hill joined the board as an observer in 2018. He is a managing partner at Origin Ventures. He currently serves on fourteen boards of directors in advisory roles. Bing Gordon joined the board as an advisor in February of 2020. He is a partner at Kleiner Perkins. He has founded three organizations and currently serves on thirteen boards of directors in advisory roles.

9. Cameo is a venture capital-funded enterprise

Cameo has participated in eight rounds of venture capital funding. It is a late-stage venture capital-backed company. The most recent is a Series C round of fundraising that closed on March 30, 2021. Cameo has raised a total of $165.2 million. Cameo is supported by twenty-six investors. The most recent investors to join the efforts are Valor Equity Partners and Amazon Alexa Fund.

10. Cameo has secured high investor confidence

Investor confidence in Cameo is high. This fact is apparent with the high number of investors who believe that the startup is worthy of investment. There is a high likelihood that it will provide a solid return on the investments made. In addition to Valor Equity Partners and Amazon Alexa Fund, Cameo is also backed by The Chernin Group, Spark Capital, 50 South Capital, Counterpoint Global, Tony Hawk, Origin Ventures, SoftBank Vision Fund, Balius Partners, and several other investors who have chosen to remain anonymous. The large volume of investors who are committed to the success of Cameo suggests that it's got tremendous potential for continued growth and expansion.

11. Cameo arranges for celebrity calls

According to Techcrunch, Cameo is a social media and entertainment site that brokers deals for celebrities to give a shoutout to their fans. Fans can pay to have their favorite people make a video that contains a personal message to them. Among the most notable participating celebrities are Snoop Dogg, Kareem Abdul-Jabbar, YouTuber Joe Santagato, and many others. Some of the messages cost as low as $5 while others can skyrocket to a high fee of $3,000. The average price is far less, but some of the more popular celebrities will cost you more.

12. Cameo's growth has exploded

Over two years, Cameo became one of the hottest trends in social media. Statistical reports confirmed that in December there were about 100,000 transactions recorded for Cameo users. Shortly thereafter, there was more than 300,000 fulfillment. The average number of video requests that come in on any given day is about 2,000. There are a lot of people who use Cameo in place of sending a physical card. They buy shout outs from celebrities to their friends and family for special occasions such as a birthday, anniversary, get well, and many other things.

13. Power users buy hundreds of videos

Cameo has a unique clientele group that spends a lot on video shout outs, purchasing hundreds of them. Some enterprise sales teams purchase them to make a contact with another company that has gone cold. It's a new and novel way to get someone's attention in a very special and unforgettable way. Some of them are also using celebrity videos as job offers.

14. Cameo makes high revenue from each transaction

Every transaction that is conducted on the Cameo website results in revenue for the company. The business takes a twenty-five percent cut from each transaction. The higher the volume of videos, the more money Cameo makes. Cameo has made volume generation a priority and this strategy has resulted in an increase in the year-over-year revenue to an astronomical five times previous figures.

15. Cameo has earmarked investments for enhancing the quality

The recent infusion of $65 million in investor funding has already been set aside to make improvements in the Cameo platform. Plans include a total revamp of the associated mobile app. They're going to implement some new purchasing features into the mobile app. Before this innovation, it was necessary to go to the official Cameo website to buy cameos. The new features are likely to result in more spur-of-the-moment sales from mobile users.

16. Cameo is going international

We learned that Cameo has recently turned its focus to the international market. They want to expand their current agreements to include more celebrities from other parts of the world. They currently have a roster of celebrities that number about 15,000. Most of them are American icons of one type or another. Celebrities from all backgrounds are included such as musicians, actors, athletes, and more. Cameo has established offices in Australia and London. It's looking at adding more officers in Europe as well as moving its operations throughout Asia and South American in the future. Additionally, Cameo wants to expand its current roster from 15,000 to 5 million. It's a lofty ambition but one that is also worthy.

17. Cameo is used to break news to friends and family

Another popular use of Cameo is to break news to friends and family. Some teens are using it to come out to their parents. Others are using it to make wedding proposals, to ask a date to the prom, to reveal the gender of a baby to friends and family, and much more. Some sports figures are also using it to roast their rivals. The number of purposes that Cameo can serve is almost limitless. It's a new kind of social media that is wildly entertaining, but it is also a practical and functional way of delivering news or making contact with others. It's also a way to connect people with their role models for inspiration. Imagine your favorite celebrity encouraging you to keep fighting or to get well soon. There is a tremendous psychological value associated with hearing a personal message from your favorite celebrity. It can give a person who is feeling down a big boost.

18. Cameo is a unicorn

According to the Wall Street Journal, Cameo officially joined the exclusive unicorn club in March of 2021. The current valuation has met the requirement of $1 billion to welcome the startup as a member of this elite group of businesses. It's officially reached this high and lofty status. Cameo is quickly becoming one of the hottest trends in social media today. This news was shared after a $100 million funding round that was led by and includes pro skateboarder Tony Hawk, SoftBank Group Corp's Vision Fund 2, and several other investors. Cameo was popular from the day of its inception and it just continues to grow in popularity with the general public. The American startup has come a long way in a short time.

19. Cameo is a privately held company

You won't' find shares of Cameo stock available on any of the public stock exchanges. This is because the owners decided to maintain the enterprise as a privately owned company with venture capital investor backing. It's not open to the general public. Our research found no evidence of plans to change its status, at least, not in the foreseeable future. Cameo's current financial strategies have helped it to grow into a giant within its niche of the social media and entertainment industry.

20. Cameo is a company to keep your eye on

Cameo has only been in operation for four short years. In that time, it has grown to a thrilling business that helps people connect with celebrities who make a personalized video for them or for whomever they designate as the recipient. It's becoming a popular form of communicating important information to others. So far, fifteen thousand celebrities have signed agreements for participation, but Cameo's talent search team is working hard to reach its goal of five million. They're beating the bushes to get more celebrities to jump on board to help make dreams come true. It's a remarkably successful company that makes people happy, and they're getting rich in the process.

Allen Lee

Written by Allen Lee

Allen Lee is a Toronto-based freelance writer who studied business in school but has since turned to other pursuits. He spends more time than is perhaps wise with his eyes fixed on a screen either reading history books, keeping up with international news, or playing the latest releases on the Steam platform, which serve as the subject matter for much of his writing output. Currently, Lee is practicing the smidgen of Chinese that he picked up while visiting the Chinese mainland in hopes of someday being able to read certain historical texts in their original language.

Read more posts by Allen Lee

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