Calvin Cordozar Broadus, Jr. is one of the most successful rappers of our time, but you wouldn’t know it by hearing that name. Snoop Dogg, on the other hand, is a living icon that’s recognizable anywhere around the world. Snoop Dogg is one of the few rappers that still produce music to this day. When he’s not performing music, he’s on screen kicking it with Martha Stewart somehow. He has become a truly relatable person on and off the media, and he’s managed to accumulate a loyal fan base over time. He’s remained to be highly relevant to this day, and he has done it all doing what he was passionate about.
Today, Snoop Dogg’s net worth tops at $135 million today. And while that may not be much when stacked up in comparison to other artists such as Jay-Z, Snoop Dogg manages to maintain it well for his own sake. Majority of that money comes from his music, of course. From the time he came out with his first album in 1992 to his last album release in 2016, Snoop has made a ton of money from album sales and concerts. In 2009, he became Priority Records’ creative chairman. That was the beginning of his business ventures and forays into investments, which would also largely contribute to his wealth in the future.
Throughout his career, Snoop Dogg has made numerous TV and film appearances and continue to do so. He can actually be credited for a total of 117 acting credits as of today. That’s probably one of the most acting credits for any rappers. He has 29 producer credits, 7 writer credits, 3 director credits, and a total of 24 music and composer credits altogether. His prolific Hollywood career has garnered him a total of 28 award nominations and 5 wins, including a 2012 Beverly Hills Film Festival Jury Award. His latest nomination was last year’s Primetime Emmy nomination for Outstanding Host for Reality or Reality-Competition Program. He shares that nomination with his buddy, Martha Stewart again.
Since 2015, Snoop has been actively pursuing a few ventures. In April that year, he made his first investment venture with Eaze, a weed delivery startup where he became a minority investor. Later on that year in October, Snoop Dogg launched a digital news website. Merry Jane is focused solely on news dealing with marijuana. Then the following month in November of that year, Snoop Dogg released his own brand of cannabis. Leafs by Snoop, or LBS, became the first line of marijuana products ever branded and marketed by a celebrity. The company sells flower, concentrates, and edibles.
After all his investments dealing with marijuana, Snoop finally decided to capitalize on his name and image. Along with his brand manager Nick Adler, Snoop released an app called Snoopify, which enables users to add Snoop-themed stickers to various digital photos. After they created the app, the duo discovered that there were physical stickers being sold in Japan. Snoopify is highly successful, generating an estimated $30k in sales every week. That’s an impressive branding feat, but no one else out there is really like Snoop Dogg. His last known investment venture was made in 2016. During this time, Roscoe’s House of Chicken and Waffles was going through bankruptcy, and Snoop decided to swoop in to save the place. He bought the company out and maintained the management of the establishment.
With all his media and investment activities, Snoop Dogg is likely to increase his net worth over the years. We also wouldn’t doubt it if Snoop ventures into even more investments along the way. We know that he’s not going to settle down from television any time soon, and he’s developing a new kind of brand as he does. Many people are liking his unlikely relationship with Martha Stewart, and knowing how much of a guru Martha is when it comes to all things media and money, those two will probably start capitalizing more on their friendship. In fact, Martha and Snoop already kind of make money off of their odd friendship. The two can be seen in Martha’s show and in a few commercials already. Who’s to say that Snoop won’t release his own brand of home goods one day? Only time will tell.