There is no denying the fact that there have been a number of individuals who came from meager beginnings to parlay a hefty net worth by way of the music industry.
When you think of some of the names that have been ultra-successful, not just in the area of building fame and selling music, especially in the genre of hip hop and rap, there are some pretty popular names that come to mind, including Sean “Diddy” Combs, Master P, Jermaine Dupri, Ice Cube, Dr. Dre, Fifty Cent and more.
One name that may not readily come to mind would be Calvin Broadus, more affectionately known as Snoop Dogg; however, Snoop has managed to amass a net worth of approximately $150 million.
As with any of the other music moguls who have turned their passion for rap music into a wealth-building mechanism, Snoop has proven that you can’t judge a book by its cover. From appearance alone, it could be easy to underestimate Snoop Dogg as an entrepreneur, but you don’t amass a net worth of $150 million without having business sense and understanding how the financial world works.
Diversification of his Talents
One of the ways that Snoop was able to expedite his financial growth was through the diversification of his talents. Like many of the other aforementioned music moguls who are considered to be the richest rappers in the world, Snoop decided to extend his talents beyond rapping — showcasing his talents in multitudinous areas — including singing, songwriting, record producing and as a record executive.
Snoop is a native of Long Beach, California, and the 45-year-old music mogul has come a long way from those meager beginnings. Snoop is actually named after his stepfather, Cordozar Calvin Broadus Sr. The name of his biological father is Vernell Varnado — who was also a singer who had a brush with fame. The name Snoop actually came from a nickname given to him by his parents — based on his facial cut.
Snoop Dogg’s start was anything but celebratory. He was a member of the street gang Crips, and that led to a number of arrests early in his life. The building of his wealth began when Snoop passed a mix tape he created in his home to Dr. Dre. After Dre listened to the tape, he invited snoop to audition to work with, and the rest is history — so to speak.
Working With Death Row
It was working with Dr. Dre, as a part of the Death Row Records family, that Snoop actually honed his skills as a rapper and record producer. Snoop would use his unique drawl and a mixture of fact and fiction to appeal to an audience that had literally fallen in love with gangsta rap. It was his appearance alongside Dr. Dre on the theme song for the 1992 film Deep Cover, starring Lawrence Fishburne that thrust him into the spotlight. The two would go on to work together on Dre’s solo album The Chronic.
Fortunately for Snoop, he was full of ambition, so he was not satisfied with simply working alongside Dr. Dre. He had visions of his own greatness in view. It was this ambition that led to his first big payday — the release of his first solo album — Doggystyle. The album debut at number one on Billboard’s top 200 chart — selling 806,858 copies in the first week of its release. It is estimated that Doggystyle put over $6 million in Snoop’s pocket, and he wasn’t anywhere close to being finished. Later in that same year, he would release two singles, Gin and Juice and Who Am I, with reach the list of the top ten most played songs in the U.S.
In 1994, in response to being charged with the murder of a rival gang member, Snoop would release the short feature film, Murder Was The Case that They Gave Me.
Launching Doggy Style Records
In 1995, Snoop would take the next big step in his financial and business career — launching Doggy Style Records, Inc. During this time, his popular songs, Gin and Juice and Who Am I, which was more affectionately known as “What’s My Name, was still selling like hot cakes. Together, those two songs sold nearly six million copies.
After being acquitted of the murder charges in 1996, and following the implosion of Death Row Records, Snoop would end up signing with No Limit Records, under the tutelage of music mogul Master P. While with No Limit, Snoop released another album, No Limit Top Dogg, which has sold an unbelievable 1,503,865 copies globally. He would go on to release other albums, including The Doggfather, Snoop World, The Last Meal and Paid Tha Cost to Be Da Boss.
As the No Limit Empire was crumbling as Master P pursued a career in Basketball, Snoop would find himself signing with Geffen Records, where he would connect with Warren G and Nate Dogg — forming the group 213. During this time, he produced three more albums, while also appearing on two songs on Ice Cube’s album, Laugh Now, Cry Later.
Building his Net Worth
Snoop would ultimately follow his success with a series of albums and short documentaries that allowed him to continuously build on his growing net worth. In essence, he has remained incredibly busy producing music and albums, functioning in the thing that he is most passionate about.
What may have gotten by many of his fans is that Snoop has become quite the activist, speaking out on a number of different hot bed topics, including the ongoing tensions between the Black community and law enforcement. He has also taken a not so surprising stand in support of the legalization of marijuana across America.
When you combine the revenue he has generated from album sales, film performances, concert tours, music productions, social video website and other investments, it becomes pretty evident the path that Snoop has traveled in order to reach his current net worth of $150 million. At the rate that he is currently going, he can be expected to eclipse the $200 million mark before long. He definitely is not showing any signs of slowing down in the near future.
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