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10 Things You Didn't Know about Fabrice Haiat

What do you know about Fabrice Haiat, the founder and Chief Executive Officer of YOOBIC? You may not have heard the name, or perhaps you’ve only heard it in passing and then forgot about it. Whatever the case may be, you will probably remember both YOOBIC and the person behind its success, Haiat, after you’re finished reading through the following list. Below are 10 things that you may not know, but chances are you’ll be surprised.

1. YOOBIC isn’t the first company he’s founded

If you think that YOOBIC is the only company he’s responsible for, think again. In fact, this is the third company he has headed up ( In addition, he’s ranked as one of the top investors of his time, coming in at number 52,175.

2. YOOBIC is designed to help frontline workers

The app is one of the most interesting things to come along in quite some time. In fact, it is designed to help frontline workers better communicate with each other during a time when prompt communication is most important. The recent pandemic has only served to make things more difficult than ever for anyone in the retail industry. That includes people who are working on the front lines. There is a ripple effect that goes all the way to the brands being sold at particular retail outlets. This app is designed to bring everyone together for the sole purpose of making it easier for everyone to succeed across the board.

3. He made it a point to develop the app with service workers in mind, too

When you think of frontline workers, it seems that everyone has their own definition. Many times, those who are in the service industry are simply left out. To be honest, it would be virtually impossible for society as we know it to continue on without the people who work in these industries where they can't call in sick, but have to be there day after day. This app is designed to make an entire community out of frontline and service workers who make retail their business.

4. He raised more than $50 million for the app’s development

Clearly, a lot of people understand what he's trying to do and are willing to get behind him with some very important financial backing. To that end, he has raised more than 50 million dollars for the app’s development, release and continued updates. Some of that money will also be used to cover additional marketing. He's already made a success out of the app, but his continued efforts to raise additional funds will only serve to make it better than it's ever been.

5. He knows how hard it is for every store that sells a brand to be consistent

Success in any industry is about providing customer service that is second to none. When it involves a particular brand sold on a national or international scale, it all comes down to creating a top-notch brand and then ensuring consistency in that brand across the board. He has commented on his understanding of how hard that is to do in a practical sense, which is one of the reasons that he developed this app in the first place. For him, it's about making it possible to monitor stores as if every brand had someone that they could physically put into each store in which their product is sold.

6. He understands that business is done differently in different parts of the globe

Business isn't always done the same way in every part of the world. He's quick to point this out and he should know. He's from London and has a great deal of experience working in retail business there, but more recently moved across the pond to the United States, focusing his attention on retail spaces in New York City. He knows better than most how different parts of the globe respond to different marketing strategies, largely because of local influences.

7. He wants to make it more price effective for brands to do business

This app is designed to bring people together and in doing so, making it more cost-effective for brands to do business. When they don't have to fly someone out in order to make a physical visit to a store, it's much more cost-effective for them. This also opens up opportunities for them to put their products in smaller retail locations, first building their brand. It's much easier to do when they don't have to worry about sending someone to a particular region in order to check things out all the time and can instead just use this app.

8. He sees service people and frontline workers as the eyes and ears of a brand

He knows that at the end of the day, the front line workers and the service people know exactly what's going on in the store because they see it day in and day out. This makes them the eyes and ears of the brands being sold in that particular outlet. Creating this app allows them to have a voice where they very rarely had one before.

9. He dedicates one employee to each client

He believes in one-on-one service, something that you very rarely see these days. As such, he has created his system in a manner so that each of his clients has one person who is dedicated to that particular client. This gives him an opportunity to make sure that every client receives the dedicated attention they truly deserve.

10. His business is quickly becoming a global one

He already has five offices operating across the globe, with business in New York City, London and Los Angeles. It stands to reason then it's only a matter of time before his business becomes a truly global one, with his app taking the entire retail world by storm.

Allen Lee

Written by Allen Lee

Allen Lee is a Toronto-based freelance writer who studied business in school but has since turned to other pursuits. He spends more time than is perhaps wise with his eyes fixed on a screen either reading history books, keeping up with international news, or playing the latest releases on the Steam platform, which serve as the subject matter for much of his writing output. Currently, Lee is practicing the smidgen of Chinese that he picked up while visiting the Chinese mainland in hopes of someday being able to read certain historical texts in their original language.

Read more posts by Allen Lee

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