You might think that as a rule, bottled water doesn't really cost all that much. Depending on the type of water you decide to purchase, you can spend as little as one dollar or less for a 20 oz bottle. If that's the type of bottled water you are thinking about, you might be surprised to learn there are bottles of water out there that sell for well over $80 a piece. If that's hard to imagine, consider the brand known as Fillico, which is widely noted as one of the most (if not the most) expensive brands of water ever produced.
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As a matter of fact, this is the type of water that will really set you back a few bucks, even for a single bottle. This might have you asking some questions. For starters, why is it so expensive? Is it because there is some magic potion in the water, or is it related to something else entirely?
As luck would have it, the water itself is bottled in Osaka, Japan. If you’re looking for a list of the various minerals in the water, it’s not really that much different than virtually everything else that’s available out there. To be more specific, each bottle of Fillico water contains approximately the same level of sodium, potassium, magnesium and calcium that almost every other bottled water contains.
If that’s the case, then why does this particular bottle of water cost one hundred dollars for a single, solitary bottle? After all, you don’t even get all that much water in the bottle to begin with. In fact, the bottle is actually quite small when compared to many of the other brands that are available for sale.
Assuming that this bottle of water wasn’t filled from the Fountain of Youth, why would anyone be willing to pay so much for it? As it turns out, it’s really all about the packaging, or perhaps the status that goes with it. If this statement has you scratching your head, don’t worry. You’re definitely not alone. The truth is, these bottles are covered in Swarovski crystals.
The manufacturer even goes to the trouble of making some rather cunning and attractive designs out of all of these crystals. That, in a nutshell, is why you are asked to pay so much money for a single bottle. It has nothing to do with the water contained in the bottle at all, but merely relies on what’s on the bottle.
If you know a lot about Swarovski crystals, then you might be okay with the idea of paying so much for a single bottle of water. Heck, they even give you a discount if you buy two at a time. That’s right, any person who purchases two of the bottles at the same time can get the second one for half price. In case all this talk of crystals and one hundred dollar bottles of water has caused you to lose count, that means that you can get that second, coveted bottle of water for a mere fifty dollars. Still not interested? As it turns out, there are plenty of people who are.
By now, you’re probably wondering who would be willing to pay so much money for bottled water. After all, this is something that you can get straight out of the tap (although it’s not nearly as likely to taste as good). It seems that the people who like to drink this water the most are celebrities. Of course, you won’t find this in every celebrity's house, but for those who like the idea of using a bottle of water to create one giant status symbol, this works.
Some people have even convinced themselves that the water coming from one of these bottles tastes better than virtually anything else they have ever tasted. In reality, it probably doesn’t taste any different at all, especially when you consider the fact that there is absolutely nothing different or special about the water itself. It’s really nothing more than a plain old bottle of water that’s been packaged in a glass bottle and decorated with a lot of expensive crystals.
The truly comical thing here is that these types of crystals were originally made to replace the look of diamonds on jewelry. Traditionally, diamond jewelry was very expensive so the crystals gave people the opportunity to wear a piece that looked like it was made from diamonds when in fact it wasn’t. In reality, it was the cheaper option.
Somewhere along the way, the Swarovski crystals started being used on other objects and in doing so, they themselves became something of a coveted object. The very idea of putting something like this on a bottle of water seems silly, yet it is rather surprising that someone didn’t come up with the idea long before they actually started doing it. That’s large because some people will spend any amount of money you ask on just about anything, and that’s precisely what’s happening here. As previously mentioned, this is nothing but a status symbol- something designed to impress others.
If you're not willing to spend $100 on a single bottle of water, don't worry. As it turns out, there really aren't that many people that are willing to do so. As far as those who are willing to spend this much money are concerned, there may be a valid point in stating that they have more money than they do common sense.
That being said, each individual has the opportunity to make their own choices and for some individuals who like the idea of always being in the public eye and out-doing virtually everyone around them, this is appealing. It's certainly been appealing enough to keep the company afloat. As a matter of fact, they're doing quite well.
That's mainly because they appeal to a relatively small customer base, but they also count on that customer base paying enough money for a particular product to support them as a corporation. They also rely on these individuals returning again and again to purchase more. For now, that business model seems to be working, at least until somebody figures out that they can just refill that expensive bottle with regular old water and no one else will ever know the difference.
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Written by Dana Hanson
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