Hermes Is Now Customizing Private Jets

Hermes

People just love getting their possessions personalized as it makes them feel more unique. Personalization has become increasingly popular and there are very few things that you cannot get personalized these days. However, it may surprise you to learn that you can even get your private jet customized. Of course, there are very few people in the market for this service as first, you would need to own a private jet and second, having the cash to splash on the personalization of the said jet is not something about which many people can boast.

Nonetheless, it is possible to get your jet personalized, and it is the luxury brand Hermes that is offering out this service. So, if you are lucky enough to own a personal jet and think it is a little pedestrian, there is always the option to upgrade and make your jet unique.

Just outside Paris, there is a secret studio that is part of Hermes and they can deliver personalized orders that will give your private jet the wow factor. Normally associated with the vast range of exclusive and luxurious items they sell in their store, Hermes is also in the customization market and you just need a referral to their specialists at the sur-mesure atelier.

Of course, the customizations available come at a price, and it is a high price. Axel de Beaufort, the design director for Hermes, gave just a few examples of projects they had completed during an interview with Bloomberg. One included a picnic basket for which a client paid $14,700 and a $44,000 pair of boxing gloves. While these items are impressive, they are nothing compared to a Porsche driving seat or the plane interior of a Gulfstream.

Although the clients of Hermes have the freedom to choose the type of personalization they want, Hermes always ensure that the products they create have a sense of luxury for which the brand is famous. Therefore, they combine the ethos of the company with meeting the needs of the customer.

In the Bloomberg interview, de Beaufort explained further how Hermes is able to guide customers towards something more subdued than their original request. He said that clients usually choose their brand because they want to show off. Therefore, they want the branding element to make a big statement.

For example, they may ask for personalized items to feature a big ‘H’ for Hermes. The specialists at the workshop will generally agree that they can make the personalized item but explain how it would look better another way. This means the client gets what they want while the representation of Hermes is true to their branding and ethos.

Leather products are one of the things for which the Hermes brand is best known, so the personalized items requested often involve the use of this material. However, not all the goods they create are made using leather, so clients are not limited in their interior design choices for their private jets. Just some of the personalization projects the brand has taken on include fishing rods, a football table, skateboard decks, and surfboards.

According to de Beaufort, providing this specialist service has become a way for the brand to open their minds and to try something new. They enjoy the process of a client coming in with an unusual request that they have not done before. He says that they usually go through a process of debating whether they should do it or not, and then do it anyway.

This specialist service is not limited to private jets as they also create personalized products for superyachts. These customers are also looking for luxurious products that both meet their practical needs, but also make their superyachts unique. There is almost nothing that this brand cannot achieve and they are always excited by new and unusual requests.

If you are lucky enough to own either a superyacht or a private jet and have the cash to splash on personalization, then choosing Hermes as the brand to create your personalized item is something to consider. This brand always produces products of the highest quality that will allow you to show off while remaining understated in line with the company’s branding.


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