Lego has been popular for a long, long time. After all, the earliest forms of its famous interlocking bricks can be traced to the late 1940s, though they were still called by the much clunkier moniker of “automatic binding bricks” at that point in time. Regardless, since Lego has proven to be so popular as well as so persistent, it is no wonder that such a wide range of franchises have chosen to team up with the toy maker to produce their own Lego sets, with examples including but not limited to Harry Potter, Star Wars, and The Lord of the Rings. Likewise, since Lego has proven to be so popular as well as so persistent, it is no wonder that there have been Lego games made since 1995, which happen to include Lego games based on Lego’s collaborations with other franchises. Lego games are often over-looked for a wide range of reasons by a wide range of reasons, but it is clear that they possess considerable commercial clout. After all, Lego games have managed to sell more than 100 million units, which is not something that most video game franchises can even hope to claim.
For those who are curious, the first Lego games were very different from the Lego games that have been released in recent times. For example, the first Lego game was called Lego Fun to Build, which was a game meant to both educate and entertain rather than something in one of the genres that are more familiar to older gamers. However, it wasn’t long before Lego games started diversifying, as shown by how the four titles that were released in 1997 and 1998 were an action-adventure game, a turn-based tactics game, a construction simulation game, and a virtual world game. Since that time, while Lego games might be most familiar to interested individuals because of Lego’s action-adventure collaborations with various franchises, Lego games as a whole remain just as diverse in nature. For proof, look no further than the fact that 2017’s Lego Worlds is a sandbox builder while 2015’s Lego Legends of Chima: Tribe Fighters was a top-down shooter of all things.
How Much Is the Lego Video Game Franchise Worth?
Unfortunately, there is no simple and straightforward way to measure the value of the Lego video game franchise as a whole. This is because a fair amount of the value of a franchise is made up of the positive impressions of potential players, which can make said individuals more inclined to make purchases when they are marketed towards. For unsurprising reasons, positive impressions tend to be rather difficult to translate into the kind of concrete numbers that are needed for balance sheets and other financial statements, which is why one of the most popular methods for calculating this so-called “Goodwill” is deducting the fair market value of tangible assets from the sale price when a franchise, a business unit, or something similar is sold off. Since that isn’t going to happen anytime soon because the Lego Group remains very, very powerful in its chosen market, calculating the value of its Lego video game franchise is more than a little bit challenging.
Moreover, it should be mentioned that Lego games are very, very different from one another, meaning that they don’t provide consistent performances. Judging by the number of people who buy these games, it is clear that this isn’t much of a problem for them. However, inconsistent performances from game to game does make it difficult to predict the Lego video game franchise’s future performance, which is another popular method for estimating its value. Certainly, it is safe to say that Lego’s collaboration with other franchises can bring in millions and millions of sales, but there is a significant gap between Lego Batman‘s 12.81 million units sold and Lego Jurassic World‘s 4 million units sold. Combined with the fact that the Lego video game franchise has been teaming up with what can sometimes seem like an ever-widening range of properties, this makes predicting things other than broad generalities difficult to say the least.
Still, it is safe to say that the Lego video game franchise is worth many millions. In fact, that is probably underestimating its value by a significant margin because the Lego Group as a whole is worth multiple billions, not least because of exceptional branding that has produced one of the most valuable brands in the entire world. Since said brand can influence Lego video games for much the same reasons as other Lego products, the value of the Lego video game franchise should not be underestimated.