As of 2019, Tom Cruise is estimated to have a net worth of $570 million. Moreover, that isn’t a static number, seeing as how he is continuing to act in a wide range of projects that have included some duds but also include a significant number of successes. As a result, it seems probable that Cruise’s net worth will continue to rise for the foreseeable future, particularly since he isn’t exactly known for anything that could pose a potential threat to his revenue stream.
How Did Tom Cruise Reach His Current Net Worth?
Primarily, Cruise seems to have made his fortune through his acting, which is perhaps unsurprising since that is what he is best-known for. Currently, he might not be the absolute height of his career, but there can be no doubt about the fact that he still possesses plenty of star power. In fact, one could speculate about how the recent wave of nostalgia suggests that Cruise is actually getting a boost when it comes to his career, seeing as how both Top Gun and Mission Franchise are set to make a return with him at the helm. Summed up, Cruise has built up his fortune by getting paid for numerous successful movies over the course of his career, which promises to continue for some time. Theoretically, it is possible that his star power will run out at some point in time. After all, Cruise is getting older, which could be problematic considering his fondness for the same kind of characters with the same kind of narratives. However, he has managed to remain so successful on so consistent a basis that there is no real point to speculating about when that might happen until there are clear signs of it happening.
Of course, actors don’t get all of their revenues from their movies. For example, their star power tends to translate into a fair amount of influence on consumers, which can prove to be very valuable to the companies that understand how to make the best use of said resource. In particular, Cruise can claim a number of significant successes when it comes to marketing, which in turn, have contributed much to his net worth.
For example, it is no exaggeration to say that Cruise’s efforts changed Ray-Ban’s entire course. In short, Ray-Ban saw huge success in the 40s, the 50s, and the 60s because its look appealed to the tastes of those times. Unfortunately, even though sunglasses became extremely popular in the 70s and 80s because of disco, the tastes of those times preferred something bigger and much bolder than the slim and sleek appearance of Ray-Ban products. As a result, Ray-Ban’s sales numbers tumbled, so much so that it was selling less than 20,000 pairs of its Wayfare sunglasses in 1981, which was a huge step-down compared to the not so distant past.
At that point in time, Ray-Ban made a choice to have its sunglasses appear in movies in exchange for cash. This meant that Ray-Ban sunglasses started popping up in Cruise movies at around the same time that Cruise was becoming a huge star in Hollywood. For proof, look no further than the fact that the Wayfarer sunglasses in Risky Business produced a 50 percent boost in the sales numbers of that particular line. Likewise, the Aviator sunglasses in Top Gun produced a 40 percent boost, while the sunglasses in Rain Man produced another 15 percent boost to Ray-Ban’s sales on top of those. Granted, it seems probable that the fact that Ray-Ban’s numbers were already so low contributed to the size of the boosts that it got from its products in movies, but at the same time, there can be no doubt that Cruise’s star power contributed a fair amount to the end result. As a result, Ray-Ban wasn’t forced to discontinue its product lines but instead managed to continue chugging along, which is why Ray-Ban products are still being sold in the past albeit under the umbrella of a different corporation.
Regardless, what can be drawn from this is that while much of Cruise’s net worth has come from his movies, he has put his star power to other revenue-earning uses as well over the course of his career. Moreover, as time passes, it seems probable that he will continue to do so.