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How JoJo Siwa Achieved a Net Worth of $20 Million

Jojo Siwa is an American dancer, singer, and YouTuber. She was born on May 19, 2003, in Omaha, Nebraska. Her mom, Jessalynn, was a professional dance instructor, and her father, Tom, a chiropractor. Jojo has one brother, Jayden, who is also a YouTuber.

Siwa's mom owned a local dance studio and she would bring Jojo with her until her dad could pick her up. Her dad recalls Jojo not wanting to leave. She just loved the performance environment from the start. A 2-year-old Jojo took part in her first dance competition, while still in diapers.

Siwa got her big break in 2014, when she became a finalist on Abby's Ultimate Dance Competition reality show. The show was produced by Dance Moms creator Abby Lee Miller. From there, Siwa (and her mom) became regulars on the show Dance Moms for the 2015 and 2016 seasons.

The show focuses on The Abby Lee Dance Company, dancers, practicing and competing under the watchful eyes of their domineering mothers. Though she didn't make a ton of cash from appearing on the show, she got something better. She got noticed. Jojo became one of the most popular girls on the show. This made it easy for her to gain followers on her YouTube channel.

Jojo Siwa Net Worth

It's from her YouTube channel that Jojo has made much of her $20 million net worth. She has 12.2 million subscribers and over 3.8 billion views. Siwa makes approximately $80,000 a month between YouTube ad revenue and sponsors within her videos.

She got the coveted silver play button award in 2015 for having 100,000 subscribers. The next year, she got her gold play button for teaching 1 million subscribers. In 2020, she took home the rare platinum play button for $10 million subscribers. This is a huge accomplishment that only a small percentage of Youtubers ever achieve.

YouTube is not Siwas only source of income. She has released several songs and albums. Her first single, "Boomerang", about online bullying, got 950 million views in a few short months.

Subsequently, she released the album, D.R.E.A.M. The Musuc in 2018, Celebrate in 2019, and Jojo's Rockin' Christmas in 2020. All 3 albums were in the top 20 on the Kid's Chart. In 2918, she embarked on a major concert tour, called, D.R.EA.M. The Tour. It was to go all across the United States and Canada, as well as the United Kingdom and Australia. It is estimated the tour grossed $27 million dollars. Jojo received about 25% of the profits. Not to mention the money made from merchandising.

If you think Jojo's YouTube subscriber count is impressive, her Tiktok account has 38 million subscribers. Unfortunately, one does not make as much on TikTok as on YouTube. But, it's still extra income.

Brand Deals

One of Jojo's many business ventures included partnering up with Claire's, the famous mall dwelling tween accessory shop chain. Siwa sold replicas of her signature hair bows. It's estimated Jojo made about $2-3 million from this partnership.

She has a line of clothing with Target, called Jojo's Closet. Then she and JC Penny came up with a line of bedroom decor, accessories, a Jojo doll, and several books bearing Siwa's name.

The books included titles such as:

  • Jojo's Guide To The Sweet Life: #PeaceOutHaterz (2017)
  • Things I Love: A Fill In Friendship Book (2018)
  • Jojo Loves Bow Bow (2018)
  • Jojo's Guide To Making Your Own Fun (2018)
  • The Posh Puppy Pageant (2019)

Though it's doubtful Jojo had much to do with the creation of the books, just by lending her name, she made around $750,000.

There are other endorsements as well. The kind that parents dread but children rejoice in and beg for. Things that they don't need, like Jojo juice, a sugary fruit punch. Things that are no good for them, like Jojo's sugary cereal with marshmallow bows and hearts.

We buy it because we remember how we told our parents we would cease to exist with the Ninja Turtle Special Edition gummy bears or whatever your ridiculous, non-necessity was. Love it or hate it, Jojo has a great marketing team.

Apparently. She doesn't just lend her name to products either. Jojo is at the brand meetings, making suggestions and shooting down ideas her fans won't like. Siwa learned the hard way to pay attention.

There were a few incidents where her products came under fire. The first was when asbestos was found in a make-up kit for young girls. The second was when a card game using her name and likeness, that was aimed for kids, was found to have adult-oriented questions. Siwa apologized and said she was unaware. It would be the last time.


Youtube is not the only place where her fans can see Jojo. She signed a multi-million dollar contract with Nickelodeon in 2017 and filmed the movie Blurt for them. In addition, she has been a staple guest star on many television shows, including:

  • So You Think You Can Dance? (judge)
  • Lip Sync Battle Shorties with Nick Cannon
  • The Masked Singer
  • Dancing With The Stars (where she was the first contestant to dance with a same-sex partner - they took 2nd place)
  • High School Musical
  • America's Got Talent
  • Celebrity Family Feud
  • The Substitute
  • All That
  • Keeping Up With The Kardashians
  • Sponge Bob SquarePants

Jojo's Awards

Jojo Siwa is no stranger to accolades. In addition to being nominated for various awards over 20 times, she has won quite a few, including:

  • Kids Choice Awards - Favorite Viral Music Artist (2017)
  • Kids Choice Awards - Favorite Musical YouTube Creator (2018)
  • Kids Choice Awards - Favorite Social Music Star (2020, 2021, 2022)
  • The Streamy Awards - Best In Kids And Family (2019)
  • Women's Image Network Award - Rising Musical Star (2021)

Real Estate: Jojo Style

In 2020, Jojo bought her first million dollar home. She was all of 16 when she and her parents moved into a $3.5 million home in Tarzana, California. The 6,000 square foot home, designed in the Spanish style, looks upscale and classic from the outside.

Once inside, however, you are transformed into what's best described as a carnival meets can't shop meets Seven Eleven. The bannisters are wrapped in garland. The living room is peppered with feathery, sequined dance costumes encased in glass cases.

The kitchen, oh heavens, the kitchen has a wall of candy, a nacho machine, a popcorn machine, a slushy maker, and other amenities that you'll find at the circus.

Jojo's bedroom is much like you would expect it to be. Huge, gushy, colorful pillows cover an equally colorful bed. Sequins and glittering things everywhere. She also has a merchandise room with Jojo shirts, hats, and, of course - BOWS.

Garrett Parker

Written by Garrett Parker

Garrett by trade is a personal finance freelance writer and journalist. With over 10 years experience he's covered businesses, CEOs, and investments. However he does like to take on other topics involving some of his personal interests like automobiles, future technologies, and anything else that could change the world.

Read more posts by Garrett Parker

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