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The 10 Most Expensive Bath Towels Money Can Buy


If you've been hanging on to the same ragged towel since college, it might be time for an upgrade. The days of scratchy towels that rub your skin and take days to dry out are well and truly over. These days, towels have gone luxe, with hundreds of super plush, super soft towels packing out the market. If you want a towel that offers a spa-like experience and don't mind parting with a chunk of your savings to get it, here are the ten most expensive towels money can buy.

10. Onsen Bath Towel - $50

If you don't mind paying big for one of the best towels on the market, you might want to waft your credit card in the direction of the Onsen bath towel, a superlight waffle weave towel with incredible absorbency and a cloudlike level of softness. It's certainly not cheap, but considering it only gets softer with time, this is one investment you won't regret in a hurry.

9. Havly Classic Bath Towel - $55

$55 might sound like an excessive amount of money to pay for a single towel, but the Havly Classic Bath Towel justifies its price tag with its superb quality and exceptional plushness. Sized somewhere between a classic bath towel and bath sheet, the towel is made from sustainably-sourced Aegean cotton that promises the height of luxury. It comes with the added convenience of an attached loop to make it easy to hang once you've finished using it.

8. Sferra Bath Towel - $59

A terrycloth towel might be one of life's simplest pleasures, but if you get yours from Sferra, it could also be one of its most expensive. Made using low-twist yarns for blanket-like softness and superb absorbency, these premium towels might come with a heart-attack-inducing price, but there's no question they offer a divine experience. Each towel features a woven hem for a sleek, contemporary aesthetic and comes in a wide range of classic color options, including white, ivory, oatmeal, glacier, marine, ocean, and black.

7. Coyuchi Cloud Loom Organic Towel - $68

It might cost $68, but the Coyuchi Cloud Loom Organic Towel works hard for its price tag. Made from 100% organic cotton grown and woven in Turkey without the use of pesticides or other chemicals, they've been certified according to the Global Organic Textile Standard, guaranteeing that only organic processes have been used throughout the supply chain. If you're an eco-warrior who doesn't want to sacrifice fluffy softness for principles, they're the perfect choice. The towels can be bought either individually or in a set of four and come in a tempting selection of soft, muted colors

6. Brooklinen Super-Plush Towels - $69

According to The Spruce, these thick and fluffy towels from Brooklinen offer a spa-like experience. Considering each set comes with the jaw-dropping price of $69, we'd certainly hope so. Made from 100% Turkish cotton for incredible softness and maximum absorbency, they're available in a choice of five neutral shades (white, cream, smoke, graphite, and marled black) along with an ever-changing selection of limited edition colors for those who prefer something a little brighter. Thanks to the exceptional quality of the fabric, the towels will maintain their soft plushness no matter how many times you put them through the wash.

5. Bagno Milano Turkish Cotton Spa Towels 6-Piece Set - $69.95

As thick and fluffy as a cloud, these 100 percent, non-GMO Turkish cotton towels promise a spa-like experience from the comfort of your own bathroom. Each set consists of two bath towels (27 inches by 54 inches), two hand towels, and two washcloths, although smaller sets are available if you want the luxury without the price tag. Color choices include lavender purple, aqua green, grey, and white.

4. eLuxury Supply Egyptian Cotton 8 Piece Towel Set - $91.99

Egyptian cotton doesn't enjoy the reputation it does for no reason, as this super luxurious (and super expensive) set of towels from eLuxury proves. Made from 900 GSM Egyptian cotton, the towels are as soft as a cloud. Each set commands the eyebrow-raising sum of $91.99, but considering you get 8 pieces for the price (four bath towels, two hand towels, and two washcloths), it's less exorbitant than it seems at first glance. Each piece comes with a hanging loop for convenience. The sets are available in a very impressive choice of 18 colors, making it an excellent option for customers who want to match their accessories to the rest of their bathroom design.

3. Robert Matthew Egyptian Cotton 3-Piece Towel Set - $99.99

According to, this set of Robert Matthew towels is meant to give you the feel of staying in a luxury resort hotel in Beverly Hills. Made from the highest quality Egyptian cotton, the 3 piece towel set comes with 1 bath towel, 1 hand towel, and 1 washcloth, all of which will look great draped over your towel rack. Unlike some towels that become hard and scratchy with continued washing, these simply become softer with time. They might be expensive at $99 per set, but their unbeatable level of plushness and comfort makes them worth blowing the budget for.

2. Ralph Lauren Pierce 6-Piece Designer Towel Set - $149.99

You wouldn't expect anything stamped with the Ralph Lauren brand name to come with a budget-friendly price tag, and this 6-Piece Designer Towel Set is no exception. Made from plush 100 percent cotton that's been "air enhanced" for a fluffier, more absorbent finish, the set features two bath towels measuring 32 inches by 56 inches, two hand towels, and two washcloths, none of which will look out of place in even the swankiest bathroom. The towels are available in a range of different patterns, including the Greenwich set, which features an attractive cable twist border, and the more minimalist Wescott set.

1. Frette Triplo Bourdon Bath Towel - $170

As notes, Frette is a top choice among many of the world's leading luxury hotels, so it's a safe bet to assume they know a thing or two about towels. The Triplo Bourdon Bath Towel proves it. Made in Italy from incredibly soft 100 percent cotton, these super-luxe towels feature a triple-line embroidery design finished with a cotton sateen border. Pretty yet practical too, the set features a coordinating bath sheet, hand towel, and washcloth that's ideal for savvy customers who like their bathroom accessories to match. It might not be the most budget-friendly set of towels around, but if you're willing to turn a blind eye to the cost if it means getting your hands on the best of the best, you won't be disappointed.

Lily Wordsmith

Written by Lily Wordsmith

Lily Wordsmith is a freelance writer who has had a love affair with the written word for decades. You can find her writing blog posts and articles while sitting under a tree at the local park watching her kids play, or typing away on her tablet in line at the DMV. In addition to her freelance career, she is pursuing ebook writing with an ever-growing repertoire of witty ebooks to her name. Her diversity is boundless, and she has written about everything from astrobotany to zookeepers. Her real passions are her family, baking desserts and all things luxe.

Read more posts by Lily Wordsmith

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