When you think about a company that manufactures automobiles, you probably don't think about that same company building a treehouse, especially not in the forests of Finland. However, that is exactly what you get with an automaker that has become synonymous with electric vehicles and sustainability, Polestar. The question is, why did they build the treehouse? More importantly, what does it have to do with making automobiles? As luck would have it, this is one of those situations where something that is seemingly unrelated is actually very much the opposite. You just have to be able to see it and know enough about the background in order to connect the dots, which is precisely what we're about to do.
The Automaker and the Tree House
As it turns out, the fact that the treehouse even exists is mainly due to none other than Maximilian Missoni, the individual who is responsible for creating new designs at Polestar. The origins of this treehouse are interesting enough in their own right. There was a contest that was released to the public where people could submit designs to the company. Obviously, the company probably expected to get designs related to futuristic automobiles that operate on nothing but electricity, but one of those designs stood out because it was very different. It was submitted by a designer from Finland named Kristian Talvitie. The design was submitted last year and despite its departure from what this company typically focuses on, it ended up winning Honorable Mention in the contest. The more that Missoni thought about the design itself, the more intrigued he became with its existence. It didn't take long before he decided that something more needed to be done with it and eventually, he decided to commission the treehouse to be built right there in the forest of Finland, thanks in large part to its designer being from that area. If you're wondering why an automaker would commission the building of a treehouse and what all of this actually has to do with anything that the company would be involved in moving forward, you're probably not alone. Again, there are times when things that seem unrelated are actually directly connected and as you'll see in the next paragraph, that is precisely what's going on here.
How Is a Tree House Connected to an Automaker?
When Polestar decided to open up this competition, it was all about allowing people to express their vision of the future as it pertains to sustainable travel. It probably doesn't come as a major surprise that the company, along with many of the people that work there, is forward thinking, especially when you consider the fact that the company specializes in manufacturing automobiles that don't pollute the environment like the current gas-guzzling machines that you see so often on the road today. As the leaders at Polestar took a closer look at this design, they realized that it was imperative that they go ahead and build a full-scale example of it just outside of Fiskars. After all, if the competition was about sustainable travel, who says it has to be limited to finding a way to get there in a sustainable manner? Eventually, the company saw this as the perfect opportunity to fan out and create designs that weren't necessarily involved only with automobiles, but with different things on all levels that could be sustainable. Getting there in an environmentally friendly and sustainable way is vitally important, but it doesn't do any good if you do all kinds of damage to the environment once you reach your destination. That is precisely the message that the individuals at Polestar wanted to convey. It's also why they ultimately decided to move forward with building this futuristic-looking design.
Finding Effective Ways to Change the World
Few people would question that Polestar wants to make their corner of the world a better place. After all, that's essentially what they do by designing and selling all electric automobiles. Their departure from the auto making business that started with this treehouse really isn't all that different from what they've been doing all along. As a matter of fact, it's all about the bigger picture. In this particular case, it's about showing people that they can live sustainably as well as traveling in that manner. It's right there at your fingertips, all in the form of a futuristic looking treehouse that is nicer than the apartments many people currently live in. It's secluded, so you get an immersive experience, almost as if you're at one with the forest that surrounds it. This is thanks to a panoramic glass design that lets you see from every angle and a structure that's designed to sit just high enough off the ground to give you the advantage of having that particular point of view. Of course, water and lighting are all handled through sustainable methods, such as trapping rainwater and reusing it for bathing and drinking. The house is also operated on solar power. It's designed to show people that they can live in a posh environment that doesn't make them feel like they're giving something up, yet be completely in tune with the environment around them.
The idea here is to show people that they can live with a very small footprint, yet they don't have to live like some crazy person that has isolated themselves in the wilderness and lives a radically different lifestyle from anything they’ve ever known before. In order to get people to live more in harmony with the environment, this is precisely the type of thing that people need to see. The truth is, it's not going to take off in a major way until more people stop fearing what that lifestyle would be like. Just like they've done with their previous all-electric vehicle designs, Polestar is now showing people that it's possible to live a more economically sustainable life without giving anything up in the process.
Written by Dana Hanson
Read more posts by Dana Hanson