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20 Things You Didn't Know About Swiggy


The economy in the country of India has been surging in recent years. More new tech startups launched than ever before in the nation's history. This new trend has resulted in more modern conveniences for the public. India is experiencing an evolution of modernization. Swiggy is an online food ordering and delivery provider. The company achieved tremendous success in its niche in the food delivery services industry in recent years. To help you become better acquainted with the company here are 20 things you didn't know about Swiggy.

1. Swiggy is still an infant startup

Swiggy has only been in business for a little over six years. It's considered to be in its infancy as far as businesses go. The service was officially launched in 2014 in Bangalore, India. Even though it hasn't been in business for long, it has expanded its reach to become the largest of its kind in the country, according to Wikipedia. This makes it one big baby.

2. Swiggy was founded by two young entrepreneurs

Swiggy's co-founders are Sriharsha Majety and Nandan Reddy. Both young men were born and raised in India and were just in their early 20s when they launched the operation. They became friends when working together on photography projects at college. They shared their vision for creating an e-commerce website that could help to streamline shipping and courier services throughout India. This resulted in the founding of Bundl, a company that provides logistics for such activities. When Bundl was halted, the pair rebranded it and geared the services to the food delivery market, and this is how Swiggy was created. It became an enterprise for providing a platform for the food services industry.

3. Bundl Technologies is the parent holding company for Swiggy

Swiggy falls under the ownership of Bundl, which didn't turn out to be the kind of company the two enjoyed doing. They were operating a business-to-business venture when they wanted to deal more with a business-to-consumer operation, which are two different types of enterprises. The co-founders consulted with Rahum Jaimini formerly at Mynta to found Bundl Technologies as the parent company and Swiggy as its subsidiary.

4. Swiggy locks in key resources

When Reddy and Majety designed Swiggy, they were careful to define its purpose. The new enterprise would become a platform for food delivery dedicated to this niche in the industry, unlike Bundl. They set the initial focus on defining logistics, then locking in key resources. With their plan in place, they had a list of target markets, and in 2014, with technology in place they began offering services in the city of Bangalore.

5. Swiggy has expanded exponentially

Swiggy's growth and expansion have been remarkable for a new startup company. What started as a small platform in Bangalore has spread throughout India. As of March of 2019, Swiggy offered services in 100 cities throughout India. The company launched Swiggy Stores to include general product delivery services.

6. Swiggy added a new component in 2019

Swiggy was clearly on the move. After branching out with Swiggy Stores in March of 2019, it took the operation a step further by adding a new division. Swiggy Go is the name of the new service that Swiggy added in September of 2019. The service provided instant pick-up and drop services throughout all its locations in India. This included a variety of different items with everything from laundry and other retail items to parcel deliveries for businesses and individuals. This marked an important expansion of the services Swiggy offered and it helped to diversify its offerings to reach a larger segment of the population in need of delivery services.

7. Swiggy hit a rough patch in 2020

When the worldwide pandemic hit, nearly every kind of business was impacted. While delivery services were in high demand, the number of business closures and people who were unemployed hit all segments of the economy in India as well as throughout other parts of the world. Swiggy had grown large in the size of its network and had employed thousands of workers in various parts of India. Because of the lack of businesses in operation, the Covid-19 pandemic forced Swiggy to lay off more than 1000 of its workforce.

8. Swiggy rebounded

In August of 2020, Swiggy saw a new market that would increase business. With the pandemic forcing people to remain in their homes, the demand for grocery deliveries skyrocketed. The founders of the company developed a new grocery delivery platform that they called InstaMart in August of 2020. This helped to get Swiggy back into a fuller operation to help meet the demand for this important service.

9. Swiggy takes care of its workers

We also learned that Swiggy is doing its part to help keep its employees safe and protected from the ongoing dangers of the pandemic. The company announced in 2021 that it would pay for the costs involved with the vaccination for its delivery partners. In response to the need for vaccination sites to accomplish this lofty goal, Swiggy set up a Health Hub to provide access to the vaccination clinics across Chennai, Tamil Nadu in March. The hope is that the vaccination of the workers who partner with Swiggy to get deliveries made would help to slow the spread of the disease throughout India, to help the country return to a more normal state of business operations.

10. Swiggy runs an on-demand delivery service

According to Crunchbase, Swiggy is concerned with speed and efficiency. The platform has been successful in its offer of an on-demand food delivery service that acts as a go-between for neighborhood restaurants to facilitate speedy delivery services in an on-demand format. The food is picked up from restaurants, then quickly delivered directly to the customers' doors whether it's at a local business or their homes.

11. Swiggy has made four acquisitions

After being in business for just 6 short years, Swiggy has already acquired four other companies. These are businesses that provided services and technologies that helped Swiggy to more quickly expand the number of services it provides, as well as expand into new regions of the country. The first company purchased was 48 East bought on December 13, 2017, for an undisclosed amount. The second acquisition was for a company called Scootysy which was purchased by Swiggy for $8 million on August 2, 2018. This was followed by the acquisition of Supr Daily on September 1, 2018, and the most recent acquisition was for on February 4, 2019, for an undisclosed amount

12. Swiggy has made two large investments

Swiggy has also made investments in other startup companies. On February 26, 2019, Swiggy invested an undisclosed amount to Fingerlix for its Series C round of funding as lead investor.This was followed by a $1.9 million investment on April 7, 2020.

13. Swiggy is successful in raising venture capital funding

We also learned that Swiggy has had no problem securing venture capital backing from wealthy investment firms. It is considered a late-stage venture capital company that has held more than 13 rounds of VC fundraising. The most recent round of fundraising closed on April 5, 2021, in the form of a Series J funding round that was led by Carmignac and Falcon Edge Capital, most recent investors were joined by a group of 21 other investors.

14. Confidence in Swiggy is high among investors

We found it remarkable that Swiggy has so many investors. There are 23 currently onboard with 11 lead investors. Among the group are Amansa Holdings, Carmignac, Falcon Edge Capital, Think Investments, Goldman Sachs, and several others. The latest round of Series J funding raised an astronomical $800 million in additional funding for Swiggy's current bid to expand services and regional outreach services. Other notable investors that have contributed several million to the company include Porsus Ventures, Bessemer Venture Partners, and DST Global. The high volume of investments made to Swiggy during the venture capital fundraising rounds shows a high level of confidence from these large players in the venture capital industry.

15. Swiggy has achieved unicorn status

According to Scroll, Swiggy has exceeded the requirements for entering the exclusive group of companies that have a valuation of at least $1 billion or more. Swiggy has more than achieved this goal with its venture capital backing of $2.4 billion alone. Swiggy became a unicorn in 2018 and has continued to increase in value since that time. It has grown to become India's largest food delivery service, as well as moving into other types of deliveries. The team at Swiggy has excelled in providing services that are customer-centric to meet all deadlines in the speedy and efficient network of delivery partners. This is one of the reasons why Swiggy is so concerned about keeping its partner delivery workers happy and healthy. The company depends on a strong and motivated workforce to keep its client base satisfied, and it's doing a great job of it.

16. Swiggy has a large executive team in leadership

Swiggy has expanded so fast and to such a large size that it requires a huge team of executives to sure its continued excellence for customer service. It is led by a group of 29 execs including Shriharsha Majety serving as chief executive officer and co-founder, co-founder Rahum Jaimini, co-founder Nandan Reddy, vice president of marketing Srivats TS, Joseph Cherian as the chief operating officer for Swiggy Access and New Supply Initiatives, and Aakash Bhotika as assistant vice president of supply. Other members of the executive team include Ninad Karandikar as Cluster Head of New Supply, Vinit Bothra as an engineering manager, and several others. These are the key players that work together to make all aspects of Swiggy flow seamlessly.

17. Swiggy has a 4 person board

Swiggy has also set a board of directors in place to oversee the operations and to provide advisement to the group of talented executives leading the company forward. It's a much smaller group but does its job effectively. The group is composed of Anand Daniel, joining the board in 2015 through the present. Larry Illng, Ashutosh Sharma, and Jayant Goel are the other three members that make up the board of directors.

18. Swiggy is also a tech company

Swiggy is a delivery platform but it very much relies on technology to achieve its goals. The company's website and services use a total of 38 different technologies that are distributed among 35 different technology products. A few of these tech products used include jQuery, Google Analytics, HTML5, Viewport Meta, IPhone Mobile Compatible, and Apple Mobile Web Clips Icon, and dozens of others. There is a lot more behind the scenes that have to take place to provide the smooth and seamless delivery services that Swiggy's customers currently enjoy.

19. Swiggy's website is growing in traffic

We also learned that despite economic rough waters throughout India and the rest of the world, Swiggy's numbers continue to climb. This is likely because of the additional services that it has provided in recent expansions. As of the last count, Swiggy received just under 2 million visits to its website in the last 30 days. The average monthly visits for services is just under 11 million. On average, Swiggy has experienced a monthly growth rate of 1.64 percent, which is fairly remarkable as it translates into increased revenues and profitability.

20. Swiggy is still privately owned

The owners of Swiggy have not indicated any desire to file an IPO and take the company public. The funding that it currently receives from its venture capital investors is more than enough to fully fund all of Swiggy's expansion efforts. Swiggy may remain one of India's largest privately-owned companies as there is no need for it to offer shares on the public stock exchange markets. We fully expect to see Swiggy continue to grow and expand throughout India, and perhaps other parts of the world in the years to come.

Allen Lee

Written by Allen Lee

Allen Lee is a Toronto-based freelance writer who studied business in school but has since turned to other pursuits. He spends more time than is perhaps wise with his eyes fixed on a screen either reading history books, keeping up with international news, or playing the latest releases on the Steam platform, which serve as the subject matter for much of his writing output. Currently, Lee is practicing the smidgen of Chinese that he picked up while visiting the Chinese mainland in hopes of someday being able to read certain historical texts in their original language.

Read more posts by Allen Lee

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