Koenigsegg is a Swedish automobile manufacturer that is known for its production of high-performance sports cars. It was founded by Christian von Koenigsegg in 1994 and is based in Angelholm, Scania, Sweden. One of the most distinctive characteristics of cars manufactured by Koenigsegg is its logo as this is how people recognize the car brand. Here is a little more about the history and meaning of the Koenigsegg logo.
The logo is in the shape of a coat of arms that is outlined in blue. The center of the coat of arms is filled with a pattern consisting of joined red and yellow rhombuses. Crowning the top of the coat of arms in the blue outlined section is a yellow ornamental symbol.
Ideas for the logo design came from an old Koenigsegg family coat of arms. This coat of arms was used by the Koenigsegg family in German Swabia during the Middle Ages. Christian von Koenigsegg learned about his family history and traced it back to the Germanic-Roman Empire at the end of the 12th-century when some of his family ancestors were knights. He decided that a historical symbol of his family’s ancestry was perfect for his business’ logo.
The one feature which is distinctly different to the original coat of arms is the symbol that crowns the coat of arms in the blue outline. This is a monogram using the combined letters KCC. This comes from Koenigsegg CC.
Jacob Laftman was a talented graphic designer and the creator of the logo. He was a close friend of Christian von Koenigsegg as the pair had grown up together and attended the same school. He designed the logo in the same year as the company was founded and it has been in use ever since. Sadly, Laftman died in 2002.
When Laftman and Koenigsegg were choosing a design for the logo of the car brand, they wanted a look that combined both tradition and modernity. This was to reflect the fact that their designs were using the long-standing concepts of producing top quality cars while also implementing modern ideas and manufacturing processes.
Using the coat of arms symbol was a great choice as it achieves both of their aims. It implies tradition I two ways. The first is that it is a representation of the long Koenigsegg history. The second is that it is following in the long-standing tradition of car manufacturers to use shields in the logo. There are many other companies that have symbols of a similar style, including Ferrari and Porsche. The color, pattern, and design of the logo contrast to the traditional aspect as they have a modern aesthetic.
One way in which the logo for Koenigsegg differs to the logos of other car manufacturers is that it does not feature the name of the car brand anywhere in the design. The hope was that the logo was distinctive enough that it would become recognizable enough that it would be instantly associated with the Koenigsegg car brand without the need for the company’s name stating this fact.
The choice of colors was one way that they hoped to make their logo stand out against the logos of other car manufacturers. While many car brands have a simple logo that features only one or two subtle colors. Laftman wasn’t afraid to use bold colors in his design. The combination of red and yellow in the center of the coat of arms is striking and eye-catching. The blue outline creates a contrast between these two colors that is visually appealing.
This logo is now proudly displayed on all the cars produced by Koenigsegg. Although the company was founded in 1994, they did not produce their first prototype, the Koenigsegg CC, until 1996 and this was not officially unveiled until 2000 at the Paris Motor Show. At the 2002 Geneva Auto Show, the first-ever Koenigsegg customer took delivery of his new red CC8S. Only four more cars were built by the car manufacturers that year. Since then, Koenigsegg has continued to produce high-quality, luxury sports cars in minimal numbers and are constantly updating their models to meet the changing expectations of the high-end automobile market. The one thing that has remained consistent on all their models is the logo.