The Rise and Success of Fashion Nova

Fashion Nova isn’t one of the famous fashion brands that have been established for decades and decades. Instead, it is a relative new-comer that has experienced meteoric success, as shown by the fact that it was one of the most searched-for fashion brands on Google in 2017. Exact information about Fashion Nova’s performance numbers have not been revealed to the public, but there are comparable companies in comparable positions with revenues that must be measured in the hundreds of millions.

In short, Fashion Nova started out as a brick-and-mortar store, which was helped out by the founder Richard Saghian’s retail experience in that regard. In those times, it found a fair measure of success, as shown by the fact that there were people on Instagram showing off its products even then. Eventually, Saghian realized the potential of an online store for his brand, though it took some time for him to start up such an operation because he wasn’t wholly convinced that he could make it work.

How Did Fashion Nova Become Such a Success?

Regardless, Saghian managed to start up the online store eventually. Promotion-wise, he was helped out by the fact that he had existing customers who could be turned into major marketing assets. After all, some of the people wearing his products were established Instagram successes with sizable subscriber bases, which in turn, meant that they possessed a fair amount of sway over said individuals. Due to this, Saghian was able to start up a pretty capable online marketing campaign by giving his products for free to said individuals. Eventually, Saghian started paying some of the better-known influencers as well, though that wouldn’t come until later.

For those who are unfamiliar with the power of influencers, they can offer either an interesting alternative or an interesting complement to more traditional marketing campaigns. In part, this is because influencers operate on the Internet for the most part, meaning that they can communicate their messages to a remarkable number of potential customers within a very short period of time. However, it should also be noted that influencers possess enormous influence over their subscribers, much more so than random businesses whose marketing tends to cause people to put up their guards on an instinctual level. As a result, this enables influencers to become more persuasive than most forms of marketing as well, particularly since their subscribers are already predisposed to liking the same kind of products and services that they like.

Of course, there are other characteristics that have helped to make Fashion Nova successful as well. For example, it offers clothing for women with hourglass figures, which isn’t necessarily easy to shop for. Furthermore, it is interesting to note that Fashion Nova is very, very good at creating a constant stream of new products, which is made possible by the fact that it is in contact with something like 10,000 suppliers situated in the Los Angeles area. Due to this, Fashion Nova can make a new product in something like 48 hours, thus ensuring that its product selection will always be fresh for those who are interested in them.

Final Thoughts

Summed up, Fashion Nova has seen incredible success because of its clever use of influencers, though it should be mentioned that it has started conducting more traditional marketing campaigns as well. However, it remains to be seen what will happen next.

Currently, Fashion Nova is expanding its product range, as shown by the fact that it has started selling apparel for men in addition to its existing product lines for women. However, in-depth information about the rest of its plans remains elusive, not least because the company is still privately owned, meaning that there isn’t much incentive for its leadership to disclose information in an effort to keep its shareholders happy with the way that things are going. Regardless, Fashion Nova has gotten off to a very successful start. As a result, so long as its leadership continue to handle things well, it isn’t unreasonable to think that it could turn into another one of those colossi of the fashion industry in a few years, particularly if it continues to expand at the remarkable rates that it has been seeing in recent times.

Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Careers CEOs Companies Education Entertainment Legal Politics Science Sports Technology
Payroll
20 Things You Didn’t Know about Pinwheel
Dude Perfect
The 10 Richest Youtubers in 2021
10 Things You Didn’t Know about Chris Zhu
Collectibles Credit Cards Investing Real Estate Stocks
Boston Red Sox
The 10 Most Expensive Boston Red Sox Baseball Cards of All Time
Cleveland Indians
The 10 Most Expensive Cleveland Indians Baseball Cards of All Time
Stock
Is Lucid Stock a Solid Long Term Investment?
Aviation Boats Food & Drink Hotels Restaurants Yachts
Hard Kombucha
The 10 Best Hard Kombucha Money Can Buy
Hurricane
How the Hurricane Cocktail Got Its Name
Adare Manor
The 20 Best Hotels in All of Ireland
BMW Bugatti Cadillac Ferrari Lamborghini Mercedes Porsche Rolls Royce
2022 Volkswagen Arteon
A Closer Look at the 2022 Volkswagen Arteon
2021 Subaru Outback Premium
The 10 Best Subaru Outback Models of All-Time
2020 GMC Yukon Denali
The 10 Best GMC Yukon Models of All-Time
BMW Motorcycles Buell Ducati Harley Davidson Honda Motorcycles Husqvarna Kawasaki KTM Triumph Motorcycles Yamaha
Triumph Thruxton 1200 R
A Closer Look at The Triumph Thruxton 1200 R
2022 Honda ADV350
A Closer Look at The 2022 Honda ADV350
2022 Yamaha YZ125
A Closer Look at The 2022 Yamaha YZ125
Electronics Fashion Health Home Jewelry Pens Sneakers Watches
Target Stores
Does Target Take EBT Payments?
TAG Heuer Carrera Calibre 5
A Closer Look at The TAG Heuer Carrera Calibre 5
Nike Vaporwaffle
What is a Nike Vaporwaffle?
Julie Bowen
How Julie Bowen Achieved a Net Worth of $18 Million
Jennifer Coolidge
How Jennifer Coolidge Achieved a Net Worth of $6 Million
Mannie Fresh
How Mannie Fresh Achieved a Net Worth of $15 Million
Charli D'Amelio and Dixie D'Amelio
The 10 Richest TikTokers in 2021