Tom Bilyeu is best known for his development of Impact Theory, which is a media company that is designed to leverage commerce to deliver an impact on global culture. Tom and his wife Lisa worked on this project together. He's a famous entrepreneur and business owner who has a fascinating story. We looked into his past to find out more about him and how he came to achieve such great success in his life. Here are 20 things that you probably didn't know about Tom Bilyeu, to help you become better acquainted with the man and his work.
1. He's the co-founder of Quest Nutrition
Quest Nutrition is a private North American company which is listed on the 2014 Inc 5000 list. The company is the fastest-growing private company in North America. The company manufactures the Quest Bar which has become the number one selling nutrition bar which is packed with protein, fiber and contains no gluten, soy or added sugars. They also make a wide range of nutrition products including protein powders and protein chips.
2. Tom has four founding partners
Tom had a lot of help and advisement when he established Quest Nutrition in 2010. His wife Lisa assisted along with their partners Ron Penna, Shanan Penna, and Mike Osborn. The company saw a significant growth period from 2010 through 2013 with an astounding growth rate of 57,000%. More than 200 employees were hired and the revenue soared to more than $82 million by 2014.
3. Quest Nutrition went global
The demand for Quest Nutrition products increased seemingly exponentially, and the company was able to expand its marketing and deliveries. The company that had employed just over 200 workers in 2013, had grown to an operation employing 1,300 full-time workers and 1,000 part-time employees. They sold their goods in more than 70 countries throughout the world, and the products were offered for sale at more than 40,000 points of distribution.
4. He sold Quest Nutrition for a huge profit
Tom and his partners no longer own the Quest Nutrition company. They recently sold the company in an agreement that was struck in August of 2019. Simply Good Food is the company that purchased Quest Nutrition. They are the Atkins brand food products manufacturer. The agreed-upon purchase price for Quest Nutrition was $1 billion. The co-founders of Quest Nutrition had built an extremely successful company from the ground up, and they made a tidy profit at the sale.
5. He's driven to educate about wellness
Through Impact Theory, Tom shares his vision of wellness and he delivers speeches which are intended to expand others' vision of wellness. His theory encompasses both body and mind. He speaks about self-improvement and helps people to build the skills necessary to make improvements within themselves as well as in the world around them. He's both educating and motivating.
6. Tom Bilyeu is available for booking
Tom is currently advertising his services on his website. He is available for booking if your organization would like to have him come and speak. He's spoken all over the world, sharing his vision for mind and body wellness and how each of us can unlock our true potential for greatness.
7. He's received accolades for his contributions
Tom Bilyeu is a very influential person and he uses his influence for the good of others. His contributions have been recognized throughout the world. Success Magazine has named him to their Top 25 Influential People. He received this distinction in 2018. Secret Entourage named him as their Entrepreneur of the Year in 2016.
8. He has a weekly interview show
Tom Bilyeu hosts the weekly series "Impact Theory." It's a program that interviews some of the highest achievers in the world to discuss their secrets to achieving success. The show is geared towards providing viewers with knowledge and tools for unlocking their own potential to become successful and to go out into the world and spread their success, making an impact on the greater world around them. This is a subscription service that you can access on YouTube.
9. Tom was an award finalist
The Youtube show "Impact Theory" has been a big hit on YouTube and it's caught a lot of attention as well as positive reviews. Tom was nominated for the Cynopsis Awards Best Host In A Web Series. He made it to the finalist stage in 2017. Although the actual award went to somebody else, being nominated is a great honor and tremendous distinction. For those who do subscribe to the weekly web program, there is a new episode released every Thursday. The information that is shared on the weekly webcast provides useful information from a variety of verified sources. He brings people on the show who have achieved high levels of success. They share their perspectives on what works in the business world including attitudes, mindset, and making the best decisions. Tom also tauts the importance of health and wellness for body and mind.
10. He uses the power of negative
Tom discusses the negative voices that we all have in our heads. Instead of silencing these voices, he insists that we should leverage them instead. This is a different approach than we've seen with motivational and inspirational speakers. Bilyeu offers a three-minute piece about the power of using the negative voices in our minds. This approach has resonated with readers who give it high marks in reviews with 648 positive responses from people who found the information in the very short piece to be helpful. Bilyeu's writings pack a lot of power and he gets his point across without the need to write a volume about it. This is one of the things that readers love about his short reads. They're great for people who want to make improvements in their lives, but don't have a lot of time to spend reading.
11. Tom Bilyeu admits he's a lazy person
It's hard to believe that a lazy person has built a billion-dollar brand, but Tom admits that it's in his nature to be a lazy person. He acknowledges this, but he takes action that will compensate for this natural tendency on his part. Tom developed a seven-step morning routine and he swears that this is what has helped him to become a force to be reckoned with in the business world. He shares his secrets and the seven steps in Mission.org with a short written piece that only takes about six minutes to read, and this routine has, in his own words, made him "unstoppable." This particular article has racked up 1.8K views.
12. Bilyeu is big on mind control
While this statement may be initially offputting, Tom isn't talking about controlling the minds of others, but rather, gaining mastery of your own mind. He shares a lot of great information about how we as individuals can gain mastery over our thoughts as well as our decision-making process, and the actions which follow the thoughts that form in our minds. His work is focused on taking charge of our own destinies but there are quite a few steps involved in getting there, but the things that he has to say make good sense.
13. He writes directly to entrepreneurs
Whether you've already started your own business or you're just considering it, Tom Bilyeu's content is aimed directly at you. He writes and speaks directly towards those who desire to become more successful. He's certainly got a lot to say that is worth hearing, considering the fact that he built a billion-dollar business. He also draws on the input of others who have achieved remarkable levels of success in their lives. If you're an entrepreneur then Bilyeu's work is focused towards giving you knowledge and tools to achieve remarkable success in everything that you do.
14. Tom Bilyeu had other dreams as a youth
When Tom Bilyeu was a youth of 12 years old, he had a passion for filmmaking. He wasn't thinking about becoming an entrepreneur who would build a billion-dollar business. Instead, he was making plans to go to film school and this desire began before he was even a teenager. In some sense, he is developing written content and distributing it through YouTube, so in part, he's using the same technology and basics for writing and creating content. Although it's not strictly for the purposes of entertainment, he also infuses some humor into his self-help speeches which are geared towards entrepreneurs and anyone else who wants to make positive changes in their lives. Based on the content he produces currently, we think he would have made a brilliant filmmaker.
15. Tom has an amazing amount of self-control
Tom Bilyeu realized at a young age that he had to make a decision about his career. He realized that it takes money to do many of the things that he wanted to do in his life, so he settled on the need to make money first, over becoming an artist. This was a life-changing realization and it would establish a firm foundation for his current career. It also helped him to address other aspects of his own life that needed attention which went beyond just making money. He put his passions on hold to take care of more pressing matters first, and this takes a great degree of self-control and discipline.
16. Bilyeu was overweight as a kid
We also learned that as Tom Bilyeu was growing up, he was overweight. He was raised in a family who didn't take the best care of their physical bodies. His mother and father were morbidly obese. Looking at him now, you wouldn't know that he had a serious weight problem. As a young person, he was so busy working on his passion to become a filmmaker that he didn't realize the need to address the weight problem but all of that has changed.
17. He had a complex family relationship
Tom also shares that his relationship with his parents was complicated. Even at this point in his life, he wishes that he had spent more time with his dad. It's tough when you grow up in a family where the emphasis on good health is not present, then grow up and realize how many poor choices were made. Tom has learned how our lifestyle choices can alter the trajectory of our lives by impacting our health and the extent of our abilities to make changes.
18. He believes in meditation
Bilyeu speaks volumes on the value of meditation and how it is necessary for preparing the mind for creative endeavors. In fact, he allows a period of creative expression after his meditation sessions. This is yet one more pearl of wisdom that he shares with others, as a tip for accessing a deeper level of creativity for achieving success.
19. Tom Bilyeu is a reinventor
Bilyeu states that he believes that there are two types of people. There are those who accept the elements of their environment including the obstacles and hardships and they continue to exist within a state of mediocrity. Then there are those who want more and they refuse to accept their current status, so they reinvent their lives. Bilyeu is one of the latter categories and he's unwilling to exist in circumstances which he knows he can change.
20. Bilyeu turned an unhappy life around to find fulfillment
Tom shared that prior to co-founding Nutrition Quest, he was living a "profoundly unhappy" life. He was unwilling to continue living in that state of mind. He made significant changes in his lifestyle and his attitude towards nutrition, and he built a billion-dollar business in the process. He has always been the brilliantly successful entrepreneur that he is today. He started out in a dark place, but he's shown the world that people can turn their lives and their environments around.
Written by Allen Lee
Read more posts by Allen Lee