Why Did The Land Rover Discovery SVX Die?

There have been rumors that things have not been going well in Jaguar Land Rover’s Special Operations division for some time now. More fuel has been added to the fire with the announcement that the Discovery SVX will no longer be entering production as previously planned. This announcement comes just a month after plans for the Range Rover SV coupe were also shelved. The coupe was supposed to be a limited edition model of which only 999 would be released. Now it is not going ahead at all.

The Discovery SVX was intended to make the family car into something with a tougher exterior that also had more power in the shape of a 5.0-liter V-8 engine. The idea for the car was first announced in 2017 with 2019 given as a possible date for the first cars to make it onto the road. Insiders in the car industry were starting to get suspicious that nothing more had really been said about a launch date for this car when the story broke that production may not even get started at all. This speculation was confirmed by JLR a few days later.

No official reason has been given for withdrawing production of the Discovery SVX but many industry insiders believe that concerns over the engine is the biggest factor. Many people believe that the V-8 engine is coming towards the end of its life and that it is no longer practical to put these types of engines in newer cars. When you have powerful engines like this it also means that you have greater emissions and this is something that all car manufacturers will have to work on in the coming years.

They have been working on an alternative to the V-8 and production of a vehicle that will have a six cylinder hybridized engine has recently been announced by Land Rover. This engine cannot match the power of the V-8 yet but it is by no means a slow engine. It is capable of reaching 395 horsepower but this is slightly less than the 518 horsepower V-8 engine that was supposed to be going in the Discovery SVX. It may be that if we do ever see a Discovery SVX launched that there will be a certain degree of compromise in terms of the power of the engine, at least at first. As technology advances then there is a good chance that hybridized engines will become more powerful and there will almost certainly be research carried out into this possibility by all manufacturers.

There is the possibility that the SVX brand will be used in the future but it is not known what model of car it will be used for. There has been a lot of work done in developing the brand and so it would make sense that JLR would try to put this work to good use in some form. However, they also need to be sure that any model that they do develop is going to be profitable for the company. The Discovery and Discovery Sport models traditionally do very well for JLR and so it makes sense that they would want to extend this range.

JLR have also faced problems with their personnel in recent months. There have been a number of departures of senior executives which have created a lot of uncertainty in the business. The Chief Designer, Wayne Burgess, is the latest person to leave as he has taken a new role at Chinese brand Geely in their new UK base. These are considered to be rivals to JLR and although they are not that well known in the UK as of yet, their acquisition of the Lotus brand may go some way towards changing this.

The car industry as a whole is undergoing a tough time in the UK at the moment, largely due to the uncertainty surrounding Brexit. There is also more a demand for electric and hybrid cars. If Special Operations at JLR is going to survive then it needs a success, and it needs it soon. The Range Rover SVR has been the stand out success of the division so far and sales have been strong but they can’t rely on this to tide them over forever.



Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The 20 Best Joseph Campbell Quotes That Apply to Business
The 20 Best Kurt Cobain Quotes That Apply to Business
John Mulaney
The 20 Best John Mulaney Quotes That Apply to Business
Colin Huang
10 Things You Didn’t Know about Colin Huang
Vermont
How to File for Unemployment in Vermont
Utah
How to File For Unemployment in Utah
Tennessee
How to File for Unemployment in Tennessee
South Dakota
How to File for Unemployment in South Dakota
Cedar Point
The 20 Best Things to do in Sandusky, OH for First Timers
USS Alabama Battleship Memorial Park
The 20 Best Things to Do in Mobile AL for First Timers
San Augustin Church and Museum
The 20 Best Things to Do in Manila, Philippines for First Timers
Wineries in a Carriage
The 20 Best Things to Do in Temecula, CA for First Timers
INEOS Grenadier 3
10 Things You Didn’t Know about The INEOS Grenadier
2021 Dodge Durango SRT Hellcat
A Closer Look at the 2021 Dodge Durango SRT Hellcat
2021 Ford F-150 1
A Closer Look at the 2021 Ford F-150
2021 Ram Rebel TRX
A Closer Look at The 2021 Ram Rebel TRX
A Closer Look at The Maurice de Mauriac L3 Chronograph Red Crystal
Romain Gauthier Insight Micro-Rotor Squelette
A Closer Look at The Romain Gauthier Insight Micro-Rotor Squelette
Montblanc Star Legacy
A Closer Look at The Montblanc Star Legacy Orbis Terrarum
A Closer Look at the Artur Akmaev Rise of the Blue Dragon Watch
Rory McIlroy
How Rory McIlroy Achieved a Net Worth of $150 Million
Don Cheadle
How Don Cheadle Achieved a Net Worth of $35 Million
Rob Zombie
How Rob Zombie Achieved a Net Worth of $50 Million
Maddie Ziegler
How Maddie Ziegler Achieved a Net Worth of $5 Million