In the manufacturing world, and to be more precise, the motor manufacturing world, it is essential that a brand is able to maintain the equilibrium of producing cars and automobiles that the consumers are conversant with, while also making sure that it remains innovative, and is able to identify the next rend and incorporate it into the next models produced. In many ways, this is a quandary that Ford has found itself in. The main thing that people love about Ford, be it aficionados or your regular car novice, is the fact that you can count on them to have a sort of consistency when it comes to the quality of the car and all its components. This is a very big responsibility from Ford’s perspective, as they have to ensure that they make cars that meet the requirements of the client. Sometimes the said responsibility will require a paradigm shift to take place when a new model is being released, or new versions of existing models are to be released. This is the reason that Ford has announced that it will be dropping the Power Stoke diesel engine from the Ford F-150 sometime in the very near future.
As with any other major development, this news was first a rumor circulating around, but it has since been confirmed. This information was first brought to light by the Ford Authority, and it was later confirmed by The Driver. Suffice it to say, no one saw this coming. Even though the engine was not the best performer amongst General Motors a fortiori for the Ford models, it did add some variety to the Ford catalog, more specifically the F-Series range. All over the world, and especially North America and more specifically the United States, there are hundreds of thousands if not millions of people who drive Ford tracks. It becomes a monotonous task to see another person with the same car as yourself. Ergo, as nuanced as it was, it did offer clients a little bit of pleasure to know that their track differs, the difference is nuanced, but still differed from the rest.
However, to say that this move was not coming would seem like a none prudent conclusion. In terms of efficiency, power, and thus overall effectiveness of the car, there are a couple of engines in the F-Series range that are head and shoulders above the Power Stroke Diesel Engine. The data speaks for itself; the F-150’s Power Stroke V6 produces 250 horsepower and 440 pounds-feet of torque. This gives the car in question a maximum towing capacity of 11,500 pounds. Now compare these numbers to those of the 3.5L EcoBoost; which produces a towing capacity of 14,000 pounds, or those of the PowerBoost hybrid, which produces 570 pound-feet of torque. According to Car and Driver , a Ford executive explicitly said that the main reason why the change is to occur is that customers have been ordering, and it only seems like they will continue to order The Power Stroke 3.0-liter V-6 engine.
Orders from above
The numbers you have just read are enough to give Ford’s decision validity, but that does not end there. Ford’s raison d’etre is to provide the consumer with not only the best cars but also the best choices and options when it comes to the said cars. The Power Stroke V6 diesel engine was not available for all the F-150 models and was also not available to order for some of the more popular cars. For example, if you wanted the larger 36-gallon extended range fuel tank, you could not have it with the said engine, because the two were not compatible. Moreover, the engine was also not compatible with the Pro Power Onboard external generator system. The Pro Power Onboard external generator system is standard for all the models that have the PowerBoost Hybrid engine and is available for the Ecoboost engine that is on other F-150 models. As you can see, the engine did decrease the features that a customer could choose to have on their car. even if they did not want to have the said features, it is very important to make sure that they know they have the choice to do so. The power of the consumer can deter even the largest of brands, and this seems to be the case with the Power Stroke Diesel Engine and Ford.
A couple of years back, everyone wanted to have a diesel-powered truck. In more ways than one, it made you stand out from the rest. Of course, this came with a cost, but the consumer was more than willing to part with their money if it meant that they could be unique in any way, shape, or form. This has changed drastically over recent years, with the main difference being that people have begun to pay more attention to the detrimental effects that the cars they drive have on the environment. This is why electronic cars, and those that use hybrid engines, are becoming more and more popular as time goes by. Diesel engines are thus falling out of favor with consumers, as they view them a less economical and less eco-friendly than the hybrid, electric, or even gasoline-powered alternatives. This is likely to be the trend for years to come, or at least until another radical change takes place in the car manufacturing industry.
It is only sectional
According to The Drive, even though Ford is ditching the engine, General Motors has not said anything about engine changes in Chevrolet or GMC, so it is safe to assume that they will continue to use the same diesel engine. The Chevy Silverado looks set to continue using the 3.0L LM2 inline-six diesel, as does the GMC Sierra 1500. The engine was introduced to the said models in the 2019 model year, and, by all accounts, they have been a success. According to GM Authority, Chevy cited a take rate of between 10 and 15 percent. Bob Krapes, director of Chevrolet Truck Marketing, while speaking to GM Authority, told them that the diesel engine has helped the Chevy model line by driving the great growth of the Silverado, especially on the west coast of the country.
Written by Benjamin Smith
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