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How Bad Bunny Achieved a Net Worth of $40 Million

It’s a rare person who hasn’t heard about Bad Bunny. In fact, since Bad Bunny’s had so much success over the last few years, he’s bound to have made quite a bit of money. So keep reading to see Bad Bunny’s net worth and how he made his money.

Puerto Rican Roots and Sound

Bad Bunny, also known as Benito Antonio Martinez Ocasio, was surrounded by music throughout his younger years. He attended the University of Puerto Rico during the day and worked on his music at night. This was when he created his unique sound that would eventually win him both beloved fans and money.

The rapper posted his unique songs to SoundCloud and was discovered by DJ Luian. Luian loved the song “Diles,” also known as “Tell Them,” and signed the rapper to the Hear This Music label.

His early successes included:

  • “Soy Peor,” also known as “I’m Worse”
  • “Sensualidad,” also known as “Sensuality” (featuring Bad Bunny, Prince Royce, and J. Balvin)

Big Breakthrough With Big Names

There’s nothing like collaborating with a big name to introduce the world to your talent. At least, that’s what happened to Bad Bunny.

The first collaboration Bad Bunny did was with J. Balvin and Cardi B. The song has Bad Bunny rapping in both English and Spanish, giving the rapper more exposure throughout the music scene in the United States.

Later in 2018, Bad Bunny found himself working on the song “Mia,” aka “Mine,” with Drake. The two made it up to number five on the Billboard Top 100.

Bad Bunny would be hard-pressed to be able to work with anyone more talented or famous than those two collaborations. However, as the rapper began enjoying national name recognition, his career could only head in one direction.

First Album, Great Response

Once Bad Bunny’s star was rising, it was time to make his own studio album. X100PRE came out at the end of 2018 and featured the rapper’s diverse talents and unique genre combinations like electro, punk pop, Jamaican musical rhythms, and more.

Successful Joint Album

Bad Bunny and J Balvin have a good thing going. Together they released the album Oasis, which features both musicians using a combination of African, Spanish, and Latin American beats. While the rapper already has a solid fan base, this album brought in an entirely new demographic of listeners.

Getting Pretty Popular

YHLQMDLE hit the market in 2020. This album was entirely the most successful album by the rapper to date. While the title may look like a misspelling, it’s actually an acronym for a Spanish phrase that means, “I do whatever I want.” This album boasts party song after party song, appealing to more audiences than any of his previous albums.

Super Bowl Super Show

Being a famous music artist has its perks, and one of them is definitely being able to play at the Super Bowl Halftime Show. Bad Bunny made his halftime appearance during the 2020 game. Bad Bunny had to benefit from this honor in more ways than one, impacting his overall net worth.

Record-Breaking Album Release

Bad Bunny has a talent that reaches across language and musical barriers. Here are some of his most recent honors:

  • The rapper had the first full Spanish-language album to debut at the number-one spot on the Billboard 200 chart.
  • Un Verano Sin Ti was also nominated for the 2023 Grammy Awards. Again, it’s the first Spanish-language album to be given the honor of a nomination.
  • He’s been nominated for 10 Latin Grammys.
  • The rapper was nominated for Artist of the Year, as well as seven other nominations for the American Music Awards.

The rapper’s music doesn’t appear to have any stylistic or foundational limitations, giving his audience fresh and unique songs time and time again. With a talent like this and the ability to create sounds that appeal to the masses, it’s safe to assume that Bad Bunny’s net worth is more significant than most music artists.

More Than a Music Maker?

Any Bad Bunny fan knows he’s got all kinds of talent, including acting. In fact, the star has directed ten of his own videos.

Yet Bad Bunny keeps branching out with his talents. So if you’ve only seen the musician act in music videos, you might be surprised to hear that’s not all he can do.

You can see Bad Bunny as part of the cast of Bullet Train, starring Brad Pitt. In addition, the budding actor has had a supporting role on the show, Narcos: Mexico. He’s also dabbled in some wrestling, with some WWE credits to his name.

Music videos, movies, and television appearances all add up when it comes to making money. With more than 111 credits to his name on IMDB, that’s got to inflate this talent’s overall net worth.

Bad Bunny Has His Own Sneakers and Crocs

Adidas recognized the loyalty and dedication of Bad Bunny’s fans, so now Bad Bunny has his own sneakers through the brand. The collab has created sneaker designs that reflect the rapper’s music and heritage, making them some of the most popular kicks on today’s market.

You don’t have to like Crocs to respect Bad Bunny’s glow-in-the-dark version of the practical shoes. In fact, you probably couldn’t even snatch them up if you wanted to, as they sold out fast!

If Bad Bunny has the kind of demand that allows him to design and sell his own sneakers, he’s worth the time and money Adidas invests in him. That translates to ensuring the star earns enough to make the collab worthwhile, meaning his net worth will ultimately benefit.

Bad Bunny, the Producer

Netflix recently announced they’re bringing a streaming adaptation of the book, They Both Die at the Endto their service. And when this news was announced, it also named the show’s producers, which included Bad Bunny.

This story is a special one for the LGBTQ+ community. Bad Bunny has already proven himself to be an ally to the gay community. In addition, his role as producer lends credibility and hope that this adaptation will genuinely convey the heartache and beauty of the book.

Again, Bad Bunny is trying his hand at the things that matter to him, and he has yet to disappoint. His overall net worth won’t be negatively impacted either if this venture pays off in the end!

Staying Relatable and Relevant

If artists aren’t utilizing social media to connect with their fans, they’re missing out. Not only can artists share and talk with their fans, but they can also release songs, news, and special events they have going on.

Bad Bunny currently has 45 million subscribers to his YouTube Channel. He also has accumulated 28 billion views on his videos. So when you think about the monetization he’s able to enjoy from this platform alone, he’s got to enjoy some of his channel’s financial perks.

What is Bad Bunny’s Net Worth?

Seeing all that Bad Bunny has achieved during his short career is impressive and could translate into a nice number for his net worth. According to Celebrity Net Worth, the artist has a whopping net worth of around 40 million dollars.

Considering that he’s got his hands in so many avenues of creativity, it’s no wonder his net worth is impressive. With his ability to be consistent with his career and creativity choices, the artist’s net worth will likely be far more in a few years than it is today.

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Allen Lee

Written by Allen Lee

Allen Lee is a Toronto-based freelance writer who studied business in school but has since turned to other pursuits. He spends more time than is perhaps wise with his eyes fixed on a screen either reading history books, keeping up with international news, or playing the latest releases on the Steam platform, which serve as the subject matter for much of his writing output. Currently, Lee is practicing the smidgen of Chinese that he picked up while visiting the Chinese mainland in hopes of someday being able to read certain historical texts in their original language.

Read more posts by Allen Lee

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