Taboola is a startup that created a content discovery platform for connecting people with web contact that is aligned with their interests. The platform uses artificial intelligence technology to determine the interest of users to make recommendations for them. If you're not familiar with this company, here are 20 things you probably didn't know about Taboola that you might find useful.
1. Taboola has been around for a while
According to Crunchbase, Taboola was founded in 2007. It has been in operation for fourteen years. It is headquartered in New York, New York. The legal name is Taboola, Inc. The founder of Taboola is Adam Singolda.
2. Taboola is registered under four industries
This company provides help for users in finding content and is listed as a content discovery company. It also provides tools for advertising, for content marketing, and it is also listed under information technology. It works on the basis of providing recommendations that users can either choose to ignore or take advantage of. The recommendations are gathered automatically via an artificial intelligence program that bases the recommendations on browsing history and the interest that is shown in certain topics.
3. Taboola is a global company
Although Taboola is considered an American company with its headquarters in the United States, it has offices throughout the world. In addition to the New York office, there is also a research and development office in Israel, as well as offices located in Pasadena, California, London, England, and Bangkok, Thailand. It is a global company with a broad reach into various different regions of the world.
4. Taboola offers two main benefits for publishers
Taboola provides publishers, agencies, and marketers with tools and services to help them monetize their web traffic, as well as retain users on their websites. It also helps them to distribute their content to attract audiences that are the most likely to have an interest in their products or services. This strategy helps in increase the number of conversions made from website traffic.
5. Taboola facilitates billions of recommendations
Taboola is good for publishers because it has helped them to monetize their sizes with more than 360 billion recommendations monthly. This is an astronomical figure. The recommendations are seen by more than one billion visitors each month. The heavy web traffic that the recommendations bring in results in higher revenues for publishers and agencies. Traffic has been routed to some of the largest publisher sites in the world including the Chicago Tribune, The Weather Channel, USA Today, Business Insider, and many others.
6. Taboola is led by a core executive team of 8
There are 8 top executives leading the teams at Taboola. Adam Singolda is the founder and chief executive officer. Lior Golan is the chief technology officer. Eldad Maniv is the president and chief operating officer. Ran Buck is the senior vice president of global revenue. Stephen Walker is the senior vice president of global sales operations. David Aber is the chief financial officer. Tatjana Biallas is the director of media sales DACH. Aviv Sinai is the senior vice president of research and development.
7. Taboola has a six-member board of directors
The six members of the board of directors for Taboola provide professional expertise and advisement on the strategic planning and financial affairs of the company. Adam Singolda is the founder and CEO of Taboola with 1 portfolio company. He currently serves on 3 boards of directors in advisory roles. Chemi Peres is a co-founder and managing general partner for Pitango Venture Capital. He has founded a total of four organizations. He currently serves on ten boards of directors in advisory roles. He joined the Taboola board of directors in 2013. Avi Limon is a co-founder dan general partner for Rimon Funds with 2 portfolio companies. He currently serves on 10 boards of directors in advisory roles. Rick Scanlon joined the board in August of 2011. He is a founding partner at Innovation Endeavors with 1 portfolio company. He currently serves on sixteen boards of directors in advisory roles. Eriz Shachar joined the board in 2007. He is a managing partner at Qumra Capital. He currently serves on ten boards of directors in advisory roles. Spencer Reiss joined the board in 2012. He is the contributing editor for Wired Magazine. He currently serves on three boards of directors in advisory roles.
8. Taboola uses a complicated array of technologies
Taboola uses a large number of technologies to power its website. It actively uses a total of 92 technologies that are distributed across 77 technology products and services. Some of these technology products include jQuery, Googe Analytics, HTML5, LetsEncrypt, Apple Mobile Web Clips Icon, WordPress, and several others.
9. Taboola has a high IT overhead
The overhead costs for running the massive number of technologies for Taboola are high. This year, the projected total expense for IT was $610.2K. It's simply the cost of doing business. The advanced technologies operate behind the scenes to provide users with a smooth and seamless experience when visiting and using the website.
10. Taboola's website is experiencing a growth in web traffic
The traffic to the Taboola website is growing at a rate of 2.67 percent over the past 30 days. The analytics for the website shows that there was a total of 176,232,590 visitors to the site in the past month. This large number has resulted in Taboola achieving a ranking of number 215 of the millions of websites that are registered on the worldwide web. It is one of the most heavily trafficked sites in the world today. There are only 214 websites that receive higher traffic numbers.
11. Taboola is most popular in the United States
The analytics for Taboola's website shows that 27 percent of the visitors to the website are from the United States with a 2.82 percent monthly visits growth rate. Eight percent of the web traffic comes from Germany with a monthly visits growth of 0.69 percent. Seven percent of the web traffic comes from Brazil, and five percent is from France with a monthly visits growth of 31.51 percent. Five percent of the web traffic comes from visitors from Italy.
12. Taboola was a venture capital-funded startup
Before Taboola went public, it relied on venture capital funding to finance its growth, development, and expansion. It participated in seven rounds with the most recent round completing on June 4, 2015. It raised a total of $160 million with nineteen investors.
13. Taboola went public
Taboola is a public company that offers shares of its stock for purchase, sale, and trading on the NASDAQ stock exchange under the ticker symbol TBLA. The most recent investors in Taboola are Daily Mail and Yahoo! Japan.
14. Taboola acquired Perfect Market
According to Wikipedia, Taboola made its first acquisition in 2014. It acquired a company called Perfect Market. This is a programmatic advertisement company based in California. Perfect Market is headquartered in Pasadena, California, and provides digital publishing software solutions for enhancing engagement, increasing traffic, and increasing website revenue. It made one acquisition before being acquired by Taboola. This acquisition expanded the reach of Taboola throughout the west coast of the United States with yet more products and services for its publishers and other clientele.
15. Taboola acquired Convert Media
In July of 2016, Taboola made its second acquisition of a company called ConvertMedia. This was a part of its strategy to grow and expand its operations and increase its presence in Israel. The company specializes in connecting advertisers and publishers through a marketplace and programmatic platform using video advertising campaigns. The company is based in Ramat Gan, Tel Aviv, Israel. The terms of the agreement for the acquisition were not made public.
16. Taboola acquired Commerce Sciences
In January of 2017, Taboola continued its expansion strategy through the acquisition of a website personalization company based in Palo Alto, California, called Commerce Science. This company provides a platform for the personalization of websites for online marketers. It also helps to make more website visitor conversions to customers. The total funding amount of Commerce Sciences before the acquisition was $5.8 million. The total amount that Taboola paid for Commerce Sciences has not been made public. The move added more features to the capability o Taboola by a rework of website layout services to enhance conversions and website monetization through enhanced advertisements.
17. Taboola acquired Start Magazine
On March 4, 2019, Taboola acquired a company called Start Magazine. This company provides mobile operators and device manufacturers with a rich medium, and it was bought with an associated lock screen. Start Magazine is based in Herzliya, Tel Aviv, Israel. This further expanded Taboola's presence in the country of Israel, although the main headquarters remain in the United State. It is a multi-national company but maintains its status as an American startup. This is just one more brilliant move made by the advisors and leadership team of Taboola that is taking it forward into its next phase of development. So far, it's off to a good start as a publicly traded business.
18. Taboola had a failed merger plan with Outbrain
One of the largest competitors for Taboola is Outbrain, a company that provides similar products and services. The two giants got together and made plans for a merger in October of 2019. Although they are rivals, the two businesses realized that they could become more competitive when going up against Facebook and Google. After nearly a year of discussions, the negotiations ceased, however. They called off the proposed merger and both companies went their separate ways and still remain rivals in the industry. There were multiple issues that became obstacles to the two companies joining forces. It would not have been in Taboolas best interest to pursue the merger. Instead, it opted to take the company public in June of 2020.
19. Taboola acquired Connexity
The most recent acquisition made by Taboola was completed in 2021. It acquired a Los Angeles, California-based company called Connexity. It is a digital advertising company that works directly with merchants to decide which products should be advertised on the websites of publishers. Before the acquisition, Connexity had made four acquisitions. Taboolah purchased the retail and e-commerce based advertising network for a total of $800 million, purchasing it from the Symphony Technology Group. Connexity is now the e-commerce arm of Taboola, yet further expanding its operations into vertical aspects of the industry.
20. Taboola is a unicorn company
Taboola completed its IPO on June 30, 2021, with a valuation of $2.6 billion. This is more than double the required amount of $1 billion to join this exclusive and elite group of companies. Foregoing the merger with Outbrain was a wise move for Taboola as it is currently thriving in its public fundraising efforts. Taboola is a company to keep your eye on as it continues to grow and to their in the United States as well as in other countries of the world. If you're considering adding more diversity to your investment portfolio, Taboola stocked opened at $20 per share and the company has a bright and sunny outlook for continuing to grow and expand its operations.
It is one of the leaders in the e-commerce advertising and website monetizing industry. If you're a publisher, it's worth checking into the products and services they offer to help bring more money into your business through the clever and thoughtful placement of optimized advertisements with targeted audiences. Taboola comes with high recommendations from its current subscribers. It's an established company that has been in business for more than a decade. This is a company that we fully expect to continue in its forward trajectory. We saw evidence that Taboola is expanding its workforce on its LinkedIn website, with 208 current openings available throughout the United States and Israel. It looks as though they're gearing up their operations for something big.
Written by Allen Lee
Read more posts by Allen Lee