Tailor Brands is an American startup that has launched a branding platform. The unique services provide clients with the freedom to design their product logos and to create them without the need for technical assistance to create the images and symbols desired. The products and services offered by the company are in high demand and it has resulted in a fast climb to success for the startup. If you're not yet familiar with the enterprise, here are 20 things you probably didn't know about Tailor Brands to bring you up to speed.
1. Tailor Brands puts control over logo development in the hands of owners
According to Crunchbase, Tailor Brands has developed a revolutionary branding platform that is made with its clients in mind. The platform provides the necessary tools and services to design all aspects of branding that are needed for business owners with the added perks of no effort and low costs. The logos are created using machine learning technologies and brand identities and the processes are automated, requiring no technical skills. Anyone can use the tools to create beautiful logos to build their brands to perfection.
2. Tailor Brands is a versatile enterprise
Tailor Brands is listed under six main industry categories because of the scope of the services that it provides for its clients. It is used for brand marketing as well as advertising. The tools enable users to complete their branding for their businesses. It also falls under the categories of consulting, e-commerce, and marketing.
3. Tailor Brands is still a young company
Tailor Brands was founded on June 11, 2014. The company has only been actively operating for six years. It is still in the early stages of development and maturity but it has grown and expanded rapidly. The legal name is Tailor Brands LTD. Its headquarters are located in Brooklyn, New York.
4. Tailor Brands is led by a 5-member executive leadership team
The executive leadership team at Tailor Brands is small but effective. Yali Saar is a co-founder and currently serves as the chief executive officer. Nadav Shatz is a co-founder and the chief technology officer. Tom Lahat is a co-founder and CDO of Tailor Brands. Alex Schneidermann is the director of paid acquisition. Aviv Bergman is the director of operations
5. Tailor Brands has a three-member board of directors
The board of directors for Tailor Brands is comprised of three members. Tal Barnoach is a board member and the founder of a company called disruptive technologies venture capital with one portfolio company. He currently serves on nine boards of directors in advisory roles. Adam Rothstein is a general partner at Disruptive Technologies Venture capital. He has founded one organization and he currently serves on five boards of directors in advisory roles. Mark Tluszcz is a co-founder, CEO, and managing partner at Mangrove Capital Partners with one portfolio company. He currently serves on six boards of directors in advisory roles. The board of directors for Tailor Brands is small but all three of the members are seasoned professionals in branding and financial management. They offer their expert advice on strategic planning, growth, and expansion activities.
6. Tailor Brands uses a complex array of technologies
The Tailor Brands website uses a total of 30 technologies actively to power its website. Although it's a complicated system, the technologies are at work in the background to provide a smooth and seamless browsing experience for visitors. The technologies are distributed across 35 technology products and services including jQuery, Google Analytics, HTML5, Viewport Meta, iPhone Mobile Compatible, Apple Mobile Web Clips Icon, and several others.
7. The IT overhead costs are high
From experience in analyzing the costs of IT products and staffing, it's evident that Tailor Brands has a high budget expense for IT. The 35 technology products and services must be paid for by the company, likely annually. Some companies by hundreds of thousands of dollars each year for the active technologies necessary to power their websites. This is just the cost of doing business.
8. Tailor Brands' monthly visitor web traffic is on the rise
There has been a growth rate of 9.83 percent in the number of visitors to the company's official website. Over the past 30 days, the total number of monthly visits was 3,819,675. The total number of visitors places tailor Brands as number 14,228 among the millions of websites that are registered on the worldwide web. Analytics track the number of visitors to the site as well as where they are from.
9. Tailor Brands is the most popular in the United States
Twenty-six percent of the web traffic for Tailor Brands' website comes from people in the United States. The monthly visitor growth rate for this country is 1.35 percent. Fifteen percent of the web traffic originates in Brazil, which shows an 82.98 percent increase in visitors. Five percent of the visitors are from Mexico with a growth rate of 7.55 percent. four percent of the web traffic comes from India, and four percent from Peru.
10. Tailor Brands is a venture capital-backed business
Tailor brands receive their needed funding from private venture capital investors. The company has participated in four rounds of VC fundraising so far with the latest round of Series C funding completing on July 21, 2021. The total amount raised so far is $70.6 million.
11. Investor confidence is high in Tailor Brands
Attracting the interest of venture capital investors is no easy task. Tailor Brands executives and founders made their pitch to investors and now have a total of nine on board. The most recent investors to join in fundraising include the Armat Group and OurCrowd. They are joined by Pitango Venture Capital, GoDaddy, Mangrove Capital Partners, Richard Rosenblatt, Disruptive Technologies Venture Capital, disruptive Technologies, and one more. Tailor Brands has five lead investors. The company has not disclosed the details of the agreements struck with their investors to secure the funding, but it is assumed that there has been some type of award of a stake in the future profitability of the company to secure the investments. Investor confidence is high in Tailor Brands, because of the large number of investors who have so far, contributed more than $70 million. There is a confidence that the startup will continue to grow, expand, and thrive, to deliver a good return on the investments that have been made in its development and operations.
12. Tailor Brands has impressed big business
According to Techcrunch, Tailor Brands has attracted the attention of some of the largest companies in the world with its innovative new branding technology and products. The vice president of the corporate development division of GoDaddy weighed in by sharing that his company is impressed with Tailor Brands products and they are excited to be a part of the investment group that helps them along their way. They strongly believe in the vision of Tailor Brands and see how much the platform is helping entrepreneurs to get their businesses on the right track immediately.
13. Artificial Intelligence and Machine Learning power Tailor Brands' platform
Tailor Brands engineers developed the platform that uses artificial intelligence technology along with machine learning. These two technologies have resulted in a set of tools that is automated and easy to use for the creation of branding and logos that would have formerly taken weeks to complete and a lot of effort. Entrepreneurs can use this technology to create professional-looking logos and other aspects of the branding for their companies in a matter of just a few moments with far less expense.
14. Tailor Brands has two headquarters
We also learned that Tailor Brands has two headquarters. One is located in Brooklyn, New York and the other is in Tel Aviv, Israel. This makes Tailor Brands a multi-national company. The founders of the company are Yali Saar, Nadav Shatz, and Tom Lahat. Nadav Shatz is the CTO of the company at its location in Tel Aviv. Tom Lahat is the CDO at the company's location in Israel. Yali Saar is the chief executive officer located in New York.
15. Tailor Brands is disrupting the logo industry
There was a time when entrepreneurs were forced to sketch out their ideas for a logo design and then submit them to a professional design company. The process could take weeks or months and it was expensive. Those days may be gone thanks to Tailor Brands. The solutions they provide put the ability to generate logos and another branding for new companies in the hands of the owners and the automated system for completing customized branding and logos is inexpensive and takes just a few moments. This is a disruptor for those who have made their living charging high fees and taking weeks to complete branding tasks. It's apt to pull the business away from these companies and leave them without a client base.
16. Tailor brands is growing fast
We learned that Tailor Brands has seen n increase in new business by 27 percent recently. The company has onboarded an astronomical average of about 700,000 new users every month. It's a no-brainer though. When entrepreneurs learn that they can save time and money, and probably achieve better results by using the Tailor Brands platform there is little reason to return to other companies that can't compete with the speed, low cost, and efficiency that Tailor Brands provides.
17. Tailor Brands is a private company
You will not find shares of Tailor Brands stock listed for sale or trade on any of the world's stock exchanges. It's still a privately owned company. With the amount of business it's getting, plus the private venture capital backing, there is no need for the company to take a chance on a poor IPO that could benefit their fundraising, or take things in the other direction. From our research, we see no indication that there are any plans to take the company public shortly. They're thriving and growing under the current fundraising model and doing quite well.
18. Tailor Brands is keeping its valuation private
We were interested in knowing more about the current valuation of Tailor Brands. After much research, the best that we could do is to get an estimate. It's estimated to be valued at somewhere between $50 million to $100 million. The company is not disclosing its current valuation, nor are they sharing much about the financial status. This is likely at the request of investors who are not yet ready to provide the world with full disclosure. It's one of the benefits of remaining a privately held enterprise.
19. Tailor Brands has a small workforce
According to LinkedIn, Tailor Brands has a relatively small workforce of 245 employees. The company has posted thirteen new job openings, showing that they are ready to begin expansion of their current workforce. Interestingly, all thirteen of the jobs posted are for people who live in Tel Aviv Israel. This tells us that they are beefing up their infrastructure in that country. There were no listings for the headquarters in the New York area.
20. Tailor Brands is a company to keep your eye on
Tailor Brands has come a long way since its initial launch just six years ago. It offers a solid product that saves businessmen and women hundreds if not thousands of dollars in logo development and branding expenses. It puts the control in their hands for customizing logos. It's a disruptor in the graphic design and branding industry that is just coming into its own. As word continues to spread about its cost-effective, efficient, and user-friendly logo generation services, more people will take advantage of its useful platform. It's a company to keep your eye on. We expect to hear more great things about Tailor Brands in the months and years to come.
Written by Allen Lee
Read more posts by Allen Lee