Teads is a global company that is credited with the invention of out-stream video advertising. It's a leader in the native video advertising industry that works with publishers to create their video inventories. The startup has become the number one video advertising in the world today. If you've not yet heard of this media advertising giant, here are 20 things you probably didn't know about Teads.
1. Teads is a pioneer in the out-stream video advertising industry
According to Crunchbase, Teads established itself as a pioneer in the out-stream video advertising industry. It is responsible for the development of the technology that helps businesses to monetize their businesses via programmatic buying and other resources. Since its launch of the main product, Teads has developed several other related services to grow and expand into the top provider in the world.
2. Teads has been in business for nearly two decades
Teads was founded in 2005. It has been in operation for sixteen years as of 2021. It is an established company that has its US base headquarters in New York, New York. The company also goes by a few other names including Trigami, Ebuzzing, Ebuzzing & Amp, but the legal name is Teads.
3. Teads is a versatile enterprise
Teads is classified under related industry categories. Its main focus is in Advertising, but it is also considered to be a business with roots in the Video industry, as well as the Internet, and in the Mobile industry. Teads serves a range of clients across several industries with its advertising solutions that help to maximize the potential for monetization of their operations.
4. Teads has a large executive leadership team
The executive leadership team at Teads is comprised of 33 members, however, there is a core team of 8 members that are leading the company forward. Pierre Chappaz is a founder and executive chairman. Bertrand Quesada is a co-founder and chief executive officer. Caroline Barbery is the group's chief financial officer. Gilles Moncaubeig is the chief product officer and a co-founder. Laurent Binard is a co-founder. Fabricio Proti is a managing director. Taylan Yuce is a sales director, and Jim Daily is the chief executive officer of the North America division and global president.
5. Teads has a 9 member board of directors
The board of directors is comprised of nine members, eight of which are listed on Crunchbase. Geoffroy Dubus is a board member of Teads US who currently serves on one board of directors in an advisory role. Etienne Mouthon is a board member of Teads US who currently serves on one board of directors in an advisory role. Philippe Gire is a partner of Elaia. He currently serves on five boards of directors in advisory roles and he has founded one organization. Yoni Cheifetz joined the board of directors in 2007. He is a partner at Lightspeed Venture Partners with one portfolio company. He currently serves on 11 boards of directors in advisory roles. Olivier Abecasis is the chief operating officer of e-TF1. he currently serves on one board of directors in an advisor role. Georges Saier is a board member of TEads US who currently serves on one board in an advisor role. Marc Menase is the founder and chief executive e officer of Founders Future with 28 portfolio companies and 13 exits. Jean-Marc Patouillau is a general partner at Partech. He currently serves on 6 boards of directors in advisory roles.
6. Teads uses a complex array of technologies
Teads actively uses a total of 225 technologies to power its website. These technologies are distributed across 15 technology products and services to ensure that visitors and users of the site have a smooth and seamless experience. Some of the technology products and services used include SPF, iPhone Mobile Compatible, j, Query, Google Analytics, HTML5, and several others.
7. Teads has a high traffic volume on its website
According to the statistics gathered through the analytics for the Teads website, the volume of traffic is fairly high. Over the past 30 days, there has been a decrease in the growth by 25.08 percent, likely caused by summer vacation time. The total number of monthly visits for the month is still, however high, at 69,444. This has resulted in Teads US receiving a ranking of number 359,853 of the millions of websites registered on the world wide web.
8. Teads is the most popular in the United States
The Teads US website gets most of its web traffic from visitors who live in the United States. Seventy-four percent of the web traffic is from this country. Twelve percent of the web traffic comes from people in the United Kingdom. Four percent are from Colombia, four percent from Malaysia, and one percent from Canada.
9. Teads US has raised $123.3 million
Teads has participated in a total of ten funding rounds that have raised $123.3 million from investors. The most recent round closed on December 15, 2016, as a Secondary Market round. It received funding from a total of seventeen investors with blisce and TempoCap being the most recent participants.
10. Teads has nine co-founders
Teads is a unique organization that has a large group of co-founders. Nine professionals came together to create the Teads company. Founders include Andrea Febbraio, Bertrand Quesada, Gilles Moncaubeig, Jeremy Arditi, Laurent Binard, Loic Jaures, Loic Soubeyrand, Olivier Reynaud, and Pierre Chappaz. The founders are made up of a diverse mixture of business professionals. Some of them are first-time entrepreneurs, while others have had more experience launching new enterprises.
11. Teads has a few serial entrepreneurs and investors on its founding team
The diverse group of founders for Teads is made up of some serial entrepreneurs and one major investor. Adrea Febbraio is an advisor for Verticomic with two portfolio companies. He serves on 5 boards of directors in advisory roles. Gilles Moncaubeig is the chief product officer and co-founder of Teads US. He has founded a total of three organizations so far, including Teads US. Louic Soubeyrand is the founder and chief executive officer of a company called Swile. He has founded two organizations. Olivier Reynaud is the chief executive officer and co-founder of a company called Aive. He has founded two organizations and currently serves on one board of directors in an advisory role. Pierre Chappaz is a founder and executive chairman at Teads US. He is an investor with two portfolio companies and two exits. This is an impressive team of seasoned professionals in their respective areas of expertise.
12. Teads acquired PromoDigital
Teads acquired a company called PromoDigital on January 1, 2010. PromoDigital is a social media and buzz marketing platform. This was the first ac1uisitoin made by Teads. The terms of the acquisition are listed as cash and stock, however, the total price and other details have not yet been disclosed. It is assumed that the company continues to function as a subsidiary of its parent company Teads US.
13. Teads acquired Nomao.com
In September of 2010, Teads made its second acquisition. It acquired Nomao.com, which is a search engine that helps people to find places. The engine bases its searches on user interests and social networks. It is based in Paris, France. Although the precise details of the agreement were not disclosed, the company likely continues to provide services as usual as a subsidiary of Teads, the larger parent company.
14. Teads acquired 2 more companies in 2011
On March 1, 2011, Teads announce the ac1quisition of a company called BeeAd. This is a leading video and rich media ad network company in Paris, France. The company was acquired through a purchase by cash and stock, although the amount was not disclosed. On May 11, 2011, Teads also acquired a company called Wikio, which is an e-commerce platform to help users find, compare, and buy services and products. The company is located in Paris, France with a total funding amount of $5.3 million.
15. Teads has made 7 total acquisitions
Teads acquired three more companies at various locations throughout the world. In March of 2012, it acquired a company called Beezik. This is a website that allows users to download music legally. On September 12, 2016, it acquired Teads. tv for out streaming video advertising. The company had a funding amount of $2.7 million before the deal closed It is located in Bucharest, Romania. The final acquisition was made on February 7, 2019. Teads acquired Buzzeeff, a company from Dubai, UAE. These acquisitions expanded the presence of Teads into multiple nations, making it a global/multinational company.
16. Teads is growing its workforce
According to LinkedIn, Teads is currently hiring. We saw on its LinkedIn website that there are 147 open positions with the company. It is preparing for another huge growth spurt. The positions are open throughout the United States in key cities including Los Angeles, California, Atlanta, Georgia, San Francisco, California, Chicago, Illinois, Cincinnati, Ohio, New York, New York, Dallas, Texas, and several other locations throughout the nation. In addition, it is expanding the operation internationally with new jobs available in multiple cities throughout France, Bucharest, Romania, Riyadh, Saudi Arabia, London, England, Prague, Czechia, Amsterdam, North-Holland, Netherlands, Madrid, Community of Madrid, Spain, Dubai, Dubai, United Arab Emirates, Barcelona, Catalonia, Spain, Milan, Lombardy, Italy, Singapore, Buenos Aires, Buenos Aires Province, Argentina, Hamburg, Hamburg, Germany, Zurich, ON, Bogotá, San Andrés, and Providencia, Colombia, Mexico City, Mexico, São Paulo, São Paulo, Brazil, Casablanca, Casablanca-Settat, Morocco, Tokyo, Japan, Sydney, New South Wales, Australia, and others.
17. Teads is a privately owned enterprise
You won't be able to find shares of Teads stocks for purchase, sale, or trade on any of the public stock exchanges. This is because the owners and shareholders decide to keep the enterprise as a privately held business. It has not yet filed for an initial public offering because this type of fundraising is not yet necessary. For now, it is funded by private investors and is continuing to grow and thrive under this type of financial support.
18. Teads has signed with BBC News
According to Ad Tech Daily, Teads has signed a long-term agreement to supply its global media platform with the BBC. BBC is one of the most widely trusted international news broadcasters in the world. It provides a commercially funded international 24-hour news platform and Teads has partnered with them to enhance the monetization of the editorial content with its video and display advertising solutions.
19. Teads is getting ready for further expansion
Teads' agreement with BBC Global News has allowed it to expand beyond Britain into other territories. It will encompass coverage in the United States, Canada, Japan, Hong Kong, Australia, and the Middle East. There are plans to further penetrate the European market in the months and years to come. The two giants have formed a strong relationship that is set to remain in force for several years for empowering the direct sales teams at the BBC to leverage Teads solutions for Publishers Enterprise Suite. It's the full meal deal with apps for iOS and Android. Brands will have access to the BBC's premium audience on a larger global scale like never before. The potential for enhanced monetization is immense in a mutually beneficial agreement for both organizations.
20. Teads is a company to keep your eye on
Teads is now the largest company of its kind in the world. It's just getting started on the global front. We're watching a further march into the world's market take place before our very eyes. Soon, Teads will serve companies from all countries within the world if it maintains its current trajectory. Although it's not possible to get in on stock investments, you never know when a company of this type will decide to go public. For now, it's busy building its global infrastructure and for Teads investors, it's looking more promising every day.
Written by Allen Lee
Read more posts by Allen Lee