If you follow basketball and perhaps even if you don’t you’ve probably heard of the Ball brothers. In some circles, they have been called basketball prodigies; in others, they have been called over-hyped players that aren’t as good as certain people would like to have you think. Either way, their father recently developed a shoe company called Big Baller Brand. Some might say that a number of lies have been told while trying to get this company off the ground. Here are ten of them.
1. It’s not the great shoe company they’d like you to believe
LaVar Ball started the company and by all accounts, he’d like you to believe that this is the best shoe company that has ever existed, hands down. In reality, it’s just a shoe company- nothing more, nothing less. There isn’t anything about it that makes it special.
2. Even Lonzo Ball doesn’t wear the shoes
LaVar Ball might like you to think that every basketball player wants to wear the shoes but even his oldest son, Lonzo, has chosen to stop wearing them. Instead, he prefers to wear something that isn’t made by the company.
3. It’s not really all about creating the best shoe
This is not a company that is necessarily concerned with creating the best shoe. They seem to be more concerned with making a lot of money.
4. Many shoe manufacturers aren’t buying into the hype
They want you to believe that their shoe is the best but they actually approached virtually every major shoe manufacturer in the industry before going out on their own and they were turned down by every single one of them. If the product is so superior, why does it seem that no one is interested?
5. LaVar Ball isn’t necessarily being honest about why he created the company in the first place
Again, this is not about created a basketball shoe that can outperform anything else on the market. That is what they seems to want you to believe. However, it seems that the only thing LeVar Ball is really interested in is finding a way to make a ton of money by exploiting his sons.
6. It’s not likely that the NCAA will change any rules to accommodate one person
His youngest son is in high school and already has a shoe named after him. This could very well mean that when he’s old enough to play in college, he will not be eligible. His father seems to think that the NCAA will change the rules to accommodate him. He also says that if they don’t and his son can’t play, that’s just fine.
7. There’s really nothing so special about these shoes
The shoes are marketed as a superior product. In reality, they are not that much different than any other shoe.
8. It’s not about quality; it’s really about the name
While the company wants you to think that all of this is about improving the quality of basketball shoes, it’s really about putting the family name on everything and making money.
9. The shoes may or may not be tested in the field
Most shoes are tested in a real-world environment before they are sold to the general public. That may or may not be the case with these particular shoes. It’s difficult to determine exactly what type of quality control procedures the company has in place. In all actuality, it’s really pretty difficult to tell if they even have any type of quality control that is routinely conducted. It’s equally difficult to prove their level of quality. That means that anyone who purchases these shoes may end up loving them or they may find that they’re really not all that suitable for wearing as a performance shoe. The truth is, the shoes haven’t been around long enough and enough of them haven’t been sold in order to determine what type of quality you’re getting. Given the price they usually sell for (around $400), that’s a considerable risk if you don’t know that you can wear them for quite awhile.
10. It’s really all about future revenue
The company wants you to believe a lot of things but it appears that they are only interested in one thing- they want a lot of money, both now and in the future. To many people who are on the outside looking in, this looks like it isn’t much more than a ploy to get rich.
Written by Garrett Parker
Read more posts by Garrett Parker