Corporate social responsibility is an interesting concept that has become popular with some of the companies that can be found out there. In short, it is the idea that businesses have duties and responsibilities towards stakeholders besides its shareholders, thus encouraging them to support various charitable causes. It is not uncommon for companies to support a particular cause because of a sincere belief in its worthiness, but it is important to note that there are plenty of companies that have a practical motivation as well. For instance, there is evidence to support that corporate social responsibility can make companies more rather than less profitable, which is perhaps unsurprising considering that a business’s brand is nothing but the combined total of how it is perceived by the members of the public. Regardless, since a wide range of companies are engaged in supporting charitable causes, it should come as no surprise to learn that their ranks happen to include a number of well-known watch companies as well. Here are five examples of watch companies engaged in charitable activities:
Blancpain is one of the numerous watch companies that have a connection with diving because of its diving watches. As a result, it is one of a number of watch companies that support oceanic charities and other non-profit organizations because of this connection. One example of its support can be found in its partnership with the National Geographic Pristine Seas project, which is meant to explore the last remaining pristine stretches of the sea for the purpose of protecting them from human encroachment.
Sometimes, companies will support a charitable cause for the purpose of creating a useful narrative, which is natural because a coherent story can be much more effective than the vague understanding that so and so supports such and such. For an excellent example, consider the case of the British luxury watch-maker Bremont, which created a watch called Codebreaker. Said watch is associated with the Bletchley Park Trust, which is a non-profit organization that is responsible for maintaining the facilities where Alan Turing and his colleagues cracked Enigma during World War 2. Bremont essentially provided the Bletchley Park Trust with a shot of much-needed funding in exchange for a PR coup as well as a chance to make some money off of that PR coop.
Jaeger-LeCoultre is a Swiss watch manufacturer that has been known to support a wide range of charitable causes. For example, there is the UNESCO World Heritage Center, which is the home of the UN agency that seeks to promote international cooperation when it comes to matters of culture, education, and science. Likewise, there is its partnership with a charity that helped out in relation to AIDS as well as its partnership with one of Prince Charles’s charities that specialized in encouraging children to engage in artistic pursuits.
Recently, the German watch-maker Nomos Glashütte teamed up with Médecins Sans Frontières, which might be more familiar to English speakers as Doctors without Borders. Nomos Glashütte leadership stated very simply that the non-profit organization didn’t exactly need watches at the front, which is why it offered them some funding as well as some awareness by selling a number of limited edition watches associated with it. Meanwhile, Médecins Sans Frontières made the choice to become involved because it saw the team-up with the German watch-maker as a way to reach out to an audience that it hasn’t engaged with in such a manner on previous occasions, which could provide it with a new source of funding to support its humanitarian activities.
Omega’s president Steven Urquhart is one of the executives who believe that corporate social responsibility can have a positive impact on a business’s revenue-earning operations. As a result, it should come as no surprise to learn that Omega supports a number of charitable causes. For instance, one of its latest team-ups is with the GoodPlanet Foundation, which is interested in promoting sustainable development. Something that is critical as developing countries continue to lift their people out of impoverished circumstances. In this case, Omega will be supporting a couple of the GoodPlanet Foundation’s projects situated in Sulawesi, which is one of the islands that make up Indonesia.