The Rise and Fall of BSA Motorcycles

BSA stands for the Birmingham Small Arms Company Limited, which was a British combine that produced a wide range of industrial products. For example, considering its name, it should come as no surprise to learn that it manufactured guns for both military and sporting purposes. However, other products included but were not limited to tools, casings, cars, bicycles, and motorcycles. Even now, there are people who find BSA motorcycles to be fascinating, as shown by the fact that there is still some interest in reviving the brand.

What Happened to BSA Motorcycles?

First and foremost, BSA started out in 1861 when a total of fourteen gunsmiths were encouraged by the British Government to start producing weapons using new techniques and technologies that could increase their output without needing more skilled labor. In time, BSA branched out into other products, which proved to be necessary for its continuing existence because of sporadic orders from the British Government. For instance, its product line was stopped for the whole of 1879 because of a lack of demand, meaning that it was clear that it couldn’t count on a single customer to keep it running.

The first product that was produced by BSA besides weapons was bicycles. Due to this, it is natural that BSA took a fair amount of interest in improving upon bicycles, with included experimenting with the concept of motorizing them. As a result, BSA started producing experimental motorcycles in 1905, which was followed by the launch of their motorcycle line in 1910. Suffice to say that this effort produced handsome returns, as shown by the fact that BSA sold out its entire production for not just 1911 but also 1912 and 1913.

Following the conclusion of the Second World War, BSA saw a significant surge of interest in its motorcycles, so much so that it had to dedicate more and more of its facilities to their production. In this, said interest was helped by BSA’s promotional efforts, with an excellent example being how it sent riders to races in the United States for the purpose of raising its profile. As a result, BSA motorcycles became seen as racing machines in certain markets, which was an interesting contrast to their older image of being affordable motor-vehicles for average consumers who wanted something reliable.

Unfortunately, BSA motorcycles started to struggle in the 1960s. There wasn’t a single cause for its issues. Instead, there were a wide range of causes for a wide range of issues. For example, BSA motorcycles had become less popular because consumer interest had shifted to other products. Furthermore, BSA was facing increased competition from other manufacturers in other countries, with examples ranging from Japanese manufacturers to European manufacturers. On top of this, BSA leadership made multiple blunders, which included poor marketing campaigns as well as expensive but not worthwhile projects that sapped their resources. In the end, BSA leadership made a valiant effort to save BSA motorcycles by making much-needed changes, but by that point in time, too much damage had been done too soon for it to recover from its problems.

Eventually, the motorcycle segment of BSA was taken over by Norton-Villiers in 1973, which had to be supported by the intervention of the British Government. However, Norton-Villiers, which had became known as Norton-Villiers Triumph by that point in time, was liquidated in 1978. As a result, the right to use the BSA brand name went to a new corporation created by the management of Norton-Villiers Triumph’s motorcycle segment, which became known as the B.S.A. Company. Unfortunately, the B.S.A. Company never managed to reach the same heights as its predecessor, as shown by its comparative lack of fame.

What Will Happen Now?

In 2016, the B.S.A. Company was bought out by the Mahindra Group, which is an India-based conglomerate with a presence in motorcycle manufacturing as well as a number of other sectors. Said conglomerate has made its interest in reintroducing BSA motorcycles very, very clear, but it remains to be seen whether its products will be able to breathe new life into a long-exhausted brand or not. Still, so long as there is a will, there is a chance that the brand could be revived in the present, which would make for a rather interesting spectacle to say the least.


Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Yogi Berra
20 Yogi Berra Quotes That Apply to Business
Gympass
20 Things You Didn’t Know About Gympass
Away
20 Things You Didn’t Know about Away
Steph Korey
10 Things You Didn’t Know about Away CEO Steph Korey
Massachusetts
How to Apply for Unemployment in Massachusetts
California
How to Apply For Unemployment in California
Pharmaceuticals
Is Denali Therapeutics a Solid Long Term Investment?
New York
How to File For Unemployment in New York
Deschutes River
The 20 Best Things to Do in Bend, OR, for First Timers
Costa Di Mare
The 20 Most Romantic Restaurants in the United States
Ocean Drive
The 20 Best Things to do in Newport, RI For First Timers
Lake Merritt
The 20 Best Things to Do in Oakland, CA for First Timers
1937 Cadillac Phaeton 5859
10 Things You didn’t Know About the 1937 Cadillac Phaeton 5859
2021 Genesis G80
10 Things You Didn’t Know About The 2021 Genesis G80
2020 Audi Q7 55 side
10 Things You Didn’t Know About the 2020 Audi Q7 55
Gumpert Nathalie EV
10 Things You Didn’t Know About the Gumpert Nathalie EV
Watches
How Jomashop Became a Leader in Online Watch Sales
Jack Mason Yacht Timer
The 10 Best Jack Mason Watches Money Can Buy
I.N.O.X. Professional Diver
The 20 Best Swiss Army Watches of All-Time
Orrery Tourbillon REF. 2GGBP.U01A
The 10 Best Graham Watches Money Can Buy
Andrew Serwer
How Joe Montana Achieved a Net Worth of $80 Million
Steven Crowder
How Steven Crowder Achieved a Net Worth of $3 Million
Don Lemon
How Don Lemon Achieved A Net Worth Of $10 Million
Sting
How Sting Achieved a Net Worth of $400 Million