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The Success Story of Startup Bombas Socks

Chances are, you've already heard of Bombas socks. You have probably seen commercials for the company at least a few times. They're the ones that talk about fixing all of the things that are wrong with most socks that are produced today, not to mention the fact that they donate a pair of socks to a homeless shelter for every pair they sell. If you're wondering how you can find out more information about this company, you're in luck. All you need to do is keep reading, as this article details how the company came into existence and why it is so successful today.

It's important to note that the company has only been in business for a few years, getting its start in 2013. In just five years, they managed to do more business than most companies do in twice that long and they've created a true name for themselves that goes above and beyond what you might expect of any company, especially one whose goal is to manufacture and sell socks. There are a couple of different reasons why they've done so well over the years. For starters, the company did a great deal of research about everything associated with socks long before they ever launched the corporation. As a matter of fact, they spent no less than two full years researching virtually every aspect of their product and they did it with so much obsession that they were able to find new and innovative ways to fix common issues. This will be discussed in more detail in the following paragraph, so for now, suffice it to say that they created a superior product. They also gained a lot of notoriety because they do spend a lot of time donating socks to homeless shelters. They did their research there, too. This has propelled them to something of a celebrity status and it allows them to continue to do good, something that you don't see from most other sock manufacturers. That fact alone makes it more likely that some people are going to do business with Bombas socks, because they know that they're actually helping someone in need when they purchase a pair.

As far as conducting research goes, they started out asking around homeless shelters in order to find out what type of need was the greatest. This is how they got the idea to make socks in the first place. They found out that socks were requested more often than any other item in homeless shelters across the country so they decided to set out on a mission in order to create a superior product, using the sale of that product to fund charitable donations. They also did plenty of research about the product itself. If you've ever had a sock that constantly slides down toward the base of your heel or even makes its way halfway off your foot, you know how frustrating it can be, not to mention uncomfortable. By the same token, most people have experienced a time when the seam of the sock gets in just the right spot to drive you nuts until you can stop, take off your shoe, and do something about it. In a worst-case scenario, these problems can cause blisters that become excruciatingly painful, especially if you're doing a lot of walking. Bombas identified the problems and then set about finding a way to fix each and every one of them.

Over the course of the next two years, they worked on finding effective solutions to the problems that most other socks routinely have. What happened was that they ended up creating a superior product, in a number of different ways. First and foremost, they use some of the best cotton on the market so the socks are not that stiff, scratchy material that makes your feet itch or makes you feel like you're wearing barbwire instead of a sock. They really are some of the softest socks you're ever likely to come into contact with and it makes a huge difference when your feet are stuck inside a pair of shoes all day long. They also provided extra arch support in their socks, thanks to additional stitching that goes all the way around the stock where the arch of the foot is located. This gives you a little bit more support when you're walking around, and you'd be surprised how much that extra stitching can help prevent the soreness that so many people get in the arches of their feet when they're moving around a lot.

The company also took care of the seams, effectively creating a seamless product that's sewn in such a way that there are no longer two halves which must be sewn together. Instead, they cut the material and create the sock out of a single piece of material. If you hate the seams that are constantly getting underneath your toes, you don't have to worry about that anymore. Last but certainly not least, they reinforced the elasticity at the top of the sock so that is not constantly sliding down around your foot. It's not uncomfortable by any means, but it does have enough elasticity so that it stays in place. Once they were sure that they had everything fixed, they went about selling their socks online.

It didn't take long for the company to start making a few television commercials and after that, business really took off. Their socks aren't exactly cheap, and it's not uncommon for you to pay as much as $50 for a pair of of Bombas socks. That being said, the products is far superior to just about everything else that's available on the market. In addition, you have to remember that for every single pair that you purchased, another pair is donated to a homeless shelter. Obviously, you have to be willing to fork over a little extra money for the product in order for them to be able to continuously do this. For most people, it's a win-win situation. It's a way to get a great product that probably feels better than anything else you've ever had on your feet in the past and it gives you an opportunity to know that you're helping someone else in need. It's never been more convenient to help someone, as the only thing you have to do to ensure that someone else gets a great pair of socks is buy a pair of them yourself.

Garrett Parker

Written by Garrett Parker

Garrett by trade is a personal finance freelance writer and journalist. With over 10 years experience he's covered businesses, CEOs, and investments. However he does like to take on other topics involving some of his personal interests like automobiles, future technologies, and anything else that could change the world.

Read more posts by Garrett Parker

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