What is Concierge Marketing in Real Estate?

Realtors can often find that there are not enough hours in the day for all the tasks that they have to complete. This is especially true when it comes to marketing as their main focus will be on serving the clients that they already have, while at the same time being aware that marketing their business is essential in attracting new customers. Outsourcing marketing is a solution that works for many realtors and many of them are now turning to companies that offer concierge marketing.

Concierge marketing is a service that takes care of all aspects of marketing for the realtor. This leaves them free to concentrate on other areas of their business which will help them to grow. This also helps to ensure that the business has a consistent message across all marketing channels and this is something that can often be overlooked when marketing is done in house.

A concierge marketing company will usually offer a free consultation where they can look at the marketing the real estate company is doing already and suggest areas for improvement. You can let the company know what your marketing goals are and they will put a plan in place to help you achieve these goals. Nothing will be done without your agreement but at the same time you are not going to be so tied down by the marketing that you cannot get anything else done.

There are several advantages to using this type of marketing. When you are using one company to take care of all your marketing then you can be sure that there is one coherent strategy in place. Very often the reason a particular marketing strategy does not work is because it does not fit in with the rest of your marketing actions. A concierge service will be taking care of all your marketing for you and so this means that everything will be done with the overall strategy in mind.

As a realtor there are a lot of different tasks that you will need to carry out for your customers and you do not really want anything to distract you from this. Marketing is such an important part of your business, but it is something that can be outsourced. This allows you to really focus on where your talents lie and ultimately provide a better service for your clients. If marketing is not your thing then it makes sense to let a company who specialize in this take care of it for you.

When clients use your service to sell their house they will want the marketing to begin on this property as soon as possible and this begins with the listing. If you have several clients that are all trying to sell then it can make sense to leave the listing of these properties to a company that only has this to concentrate on. The added benefit of using a real estate concierge marketing company is that they will have a lot of experience in marketing these listings. They will know the best way to market a particular type of property and the places that these properties should be advertised.

Some concierge marketing services will also take on extra responsibilities such as handling the contract to close process on your behalf. Again this is something that can free up a lot of your time to concentrate on other things. A large part of getting the contracts to the point of closing is admin based and making sure that all the paperwork is where it should be. This is something that can be very time-consuming and something that you may prefer to leave to someone else. A professional company will have a lot of contacts that they can use to speed up this process and this may be something that would take you a lot of time to build up yourself.

If you are a realtor looking at using a concierge marketing service then one of the biggest benefits is that you can tailor the service to the needs of your business. This allows you to decide which aspects of marketing you would like them to handle and which things you would like to keep under your own control. It is a flexible approach but can make your life much easier and have a real impact on the success of your business.


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