Adidas launched a successful collaboration with Beyonce Knowles and her Halls of Ivy Park brand. The agreement between the two fashion brands resulted in the Adidas x Ivy park. The new sneaker was one of the most highly-anticipated drops of 2020. Knowles teased followers on her Instagram account in advance of the release to push them into a frenzy with every pair of the sneakers selling out within hours of their release. It's a brilliant ongoing partnership that both brands should be proud of. Beyonce fans stepped up to the plate to make the initial release a huge success.
What is the Adidas x, Ivy Park?
Beyonce fans love her for her all-inclusive attitude toward fans and life. She applied it to her deal with Adidas creating versions of the sneakers for people from all walks of life, reflecting her fan base. It's for men, women, and children in a variety of styles and sizes. WWD confirms the Adidas x Halls of Ivy collection follows her prescription for achieving a fashion product without bounds"unconfined," and welcoming everyone, per Knowles' philosophy. Per Wikipedia, the first collaborative endeavor between Ivy Park and Adidas was announced on April 4, 2019. The agreement is entering its third year, ending the brand's initial agreement with Topshop. Knowles intends to continue a lifetime partnership with Adidas to continue the production of the Adidas x Ivy Park collection on a global scale. It's a lifestyle shoe that is likely to see annual relaunches and seasonal editions in the months and years ahead.
History of Adidas x Ivy Park
The Adidas x Ivy Park sneaker has seen five drops in the nearly three-year collaboration. the first collection sold out on January 17, 2020, within hours of opening the gates. Participating vendors observed long lines and websites crashed from the traffic of shoppers hoping to find a pair to buy. Fans sought them out in every nook and cranny and scooped them up. Knowles marketed the second drop on Instagram in late October 2020 to give shoppers another teaser revealing the pending release would feature the Drip 2 collection inspired by a camp and aerobics workout tape from the 1980s. The collector featured five colorways including the Coral Lake, Honey Drip, Canari, Degrassi, and Azure. The Drip 2.2 emerged as a subcollection in Black Pack and a Mesa colorway shortly after the previous release. Like the first drop, the second sold out quickly, frustrations shoppers who missed out on the initial drop. It forced them to resort to resellers who inflated prices sharply. The third drop featuring the Icy Park collection in terrycloth material with a cozy comfort featured a new brand logo monogram. It became available in February 2021. The sneakers came out in ice chests. The Drip Four drop featured five new sneaker styles. They dropped in August 2021. The sneakers came in a combination of rodeo and western-themed styles. They featured terrycloth, a cow print, and dark denim with the Ivy Park monogram and the Adidas stripes. The fifth Drip (a term by Beyonce) featured the Adidas x Halls of Ivy collection. A range of sneakers came out in prices ranging from $140 to $200.
Ivy Park design
Finish Line backs up our views on Beyonce's intention behind the collaboration. Their review of the Adidas Ivy Park collection as an inclusive assortment of sneakers with something for everyone. The design team achieved the goal of creating sneakers for the active crowd with a stylishness that puts functionality to the fore. Who says a sneaker can't perform at its peak while looking good? The Adidas x Ivy Park sneakers take athletic wear to the top in fashion. They feature a variety of styles and colorways. They're inspiring for athletes with a sense of style. A closer look at the materials and construction of the sneakers reveals how they accomplished the ultimate in stylishness without sacrificing comfort and full functionality for active wearers.
A closer look at the Adidas x Ivy Park
This is Hype examines a few of the finer points of the Ivy Park sneakers. Moving past premium boxes and dust bags, which are becoming standard fare, The uppers are made from highly stylish materials, such as the silver upper of the Ivy park Forum Mid with reflective materials, rope laces a gum outsole for superior traction to prevent falls and provide control of the feet during athletic activities. Generous padding help make the sneakers comfortable for all-day wear. Each model has unique features but performance and comfort are to the fore.
The latest collection
Sneaker News fills us in on the latest Ivy Park collection. The Ivy Heart collection was released on February 9, 2022, in time for Valentine's Day. It includes the Superstar Mule in off-white, creamy white, or wonder white for men at $150. The Stan Smith Dipped Ivy Heart in red, white, and cream white for men sold for $110. The Savage V4, also a men's sneaker was priced at $180, and the Swim Slide for men in red and pyrite for $50. A women's Ultra Boost OG in Shock Pink, Real Magenta, and True Pink sold for $200 per pair.
The Adidas x Ivy Park is a recent collaboration between Beyonce Knowles and Adidas that could eclipse the popularity of the Kanye West Yeezy collections. Knowles plans to continue the partnership as long as Adidas is willing to carry it forward. It's one of the most successful endeavors undertaken by Adidas and Beyonce is happy to promote her life philosophy with her all-inclusive line of sneakers. The two brands continue to create unique sneaker designs to keep fans of Adidas and Beyonce happy. It's the early bird that gets in on the best deals for the Adidas x Ivy Park as they're still selling out shortly after the release date.
Written by Lily Wordsmith
Read more posts by Lily Wordsmith