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How John Madden Achieved a Net Worth of $200 Million

John Madden may no longer be with us, but his net worth is incredible considering that he was primarily known as an NFL coach. What was John Madden’s net worth? It was estimated at around $200 million at the time of his death in 2021. Understanding how he came to that level of net worth is interesting because of all that he was involved with.

Why is John Madden’s Net Worth So High?

John Madden was best known for being an American football coach and a sportscaster.

Are NFL football coaches paid well? Yes, though most will never have a net worth quite as high as John Madden’s. There are a few reasons for this.

First of all, John Madden never played football with the NFL. Although he was drafted by the Philadelphia Eagles, he suffered a knee injury early on. It prevented him from ever playing a game with the NFL.

Sportscasting is quick to acknowledge that John Madden still managed to be synonymous with the NFL.

Let’s take a look at his coaching career:

YEARS TEAM Type of Coach
1960-1963 Allan Hancock College Assistant coach to head coach
1964-1966 San Diego State Defensive Coordinator
1967-1978 Oakland Raiders Linebackers coach to head coach


Throughout John Madden’s coaching career, he led the Raiders to become the Super Bowl XI champions. He also won the PFW AFL Coach of the Year award in 1969.

During his coaching years, he was earning a salary of approximately $300,000 – considerably less than what NFL coaches make today. Now, the average can be $7 million or more, depending on how well the team is doing. For example, Bill Belichick of the New England Patriots earns $12.5 million while Sean McDermott of the Buffalo Bills earns $8 million.

It’s important to remember that Madden was a coach for the NFL over 40 years ago. NFL team values have increased dramatically since then.

Players Bio identifies that Madden was earning a salary of $9.5 million in 2009 when he was a sports broadcaster. He had broadcasting affiliations with such networks as CBS, ABC, NBC, and Fox.

Of course, if you have ever played a football game on a console, you know about Madden Sports. This has been one of the best ways for John Madden to grow his net worth. He established a contract with EA Sports. That allowed him to earn approximately $2 million per year.

Is John Madden’s Net Worth Increasing or Decreasing?

John Madden passed in 2019, so his net worth has passed to his family. He is no longer able to provide endorsements for any brands. However, his family will continue to receive $2 million in royalties every year from EA Sports. This is because of them using his name on the Madden NFL game, which has been going on for over 20 years.

Over the years, Madden was able to earn money from a number of endorsements. He worked with dozens of companies throughout his career. More of the well-known brands include:

  • Toyota
  • Ace Hardware
  • Miller Lite
  • Outback
  • Verizon
  • Tinactin

Madden passed at the age of 82. He had retired from broadcasting 10 years prior (in 2009 at the age of 72). That caused his net worth to slow down considerably.

The net worth will continuously dwindle due to John Madden’s death as well as the charities that are supported by his estate, including the John Madden and Steve Mariucci Charity. This charity raises money to help with not only youth football but also youth Olympics and diabetes research.

Contributing Factors to John Madden’s Net Worth

John Madden has had an incredible career that spanned over 40 years. He was a coach, a sportscaster, and helped to create the massive empire known as Madden Sports through EA Games.

No other athlete has the kind of name recognition as Madden because of all of these factors. Even some of the most well-known athletes such as Tom Brady and Dan Marino don’t have the same level of respect as Madden has built for himself.

Since Madden has become such a well-known name in football, it has allowed him to grow his empire to be worth $200 million. Considering that when he started his career, he was only earning a six-digit salary, it is quite an accomplishment.

Madden Became the Voice of football

Over the course of 30 years, Madden worked as a sportscaster and worked for all four of the major networks during that time period. He was the one that people listened to as they watched the games. He presided over standard NFL games as well as Super Bowl games.

His last game that he called was on February 1, 2009m which was Super Bowl 43 between the Pittsburgh Steelers and the Arizona Cardinals.

As a result of him being such a well-known name and an influential sportscaster, he also earned 16 Sports Emmy Awards during his 30 years in the sportscaster booth.

Prior to retirement, Madden also was inducted into the Pro Football Hall of Fame. He was part of the Class of 2006.

The National Sports Media Association discusses the many awards that Madden accumulated. In addition to winning Emmy Awards, he also won the Lifetime Achievement Award in 2009 and was inducted into the National Sportscasters and Sportswriters Hall of Fame in 2010.

Madden Became One of the Top Selling Sports Games of All Times

John Madden signed an agreement with EA Sports so that his name could be used on their NFL games. This has made it easier for EA Sports to sell its games. Plus, he’s one of the most well-known names in the NFL.

EA Sports has been using the Madden name for over 20 years (it was released in 1989). Madden 23 was just released, and it even includes new FieldSENSE technology to provide realistic gameplay. The company also has fun with the name, telling players to “Play Like Mad.”

Every EA release of the game uses the Madden name – and John Madden has been financially compensated for the use of his name as well as his likeness. The game is available on PlayStation and Xbox.

It’s been a good deal for EA Sports as well as the Madden estate. The latest deal was signed in 2015 which would allow the company to use the Madden name and likeness “indefinitely,” even after his passing.

Since its initial launch, Madden NFL has sold over 130 million copies and has generated the company over $4 billion in revenue.

Madden WAS Football

NFL Commissioner Roger Goodell mourned the passing of John Madden in 2021 with the comment that “Nobody loved football more than Coach. He was football.”

Entrepreneur covered the passing of Madden and his passing. It was discussed that he left behind an immense net worth of $200 million.

There’s no telling what will become of the net worth, though we do know that it will continue to benefit from the EA Games contract.

His estate falls to his wife as well as his two sons. It is likely that they will continue with the charitable spending that was synonymous with John Madden.

He may no longer be alive and actively contributing to his net worth but his legend will live on for decades to come.

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Allen Lee

Written by Allen Lee

Allen Lee is a Toronto-based freelance writer who studied business in school but has since turned to other pursuits. He spends more time than is perhaps wise with his eyes fixed on a screen either reading history books, keeping up with international news, or playing the latest releases on the Steam platform, which serve as the subject matter for much of his writing output. Currently, Lee is practicing the smidgen of Chinese that he picked up while visiting the Chinese mainland in hopes of someday being able to read certain historical texts in their original language.

Read more posts by Allen Lee

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