Have you ever heard of a company called Klue? If you haven't, you might do yourself a favor to learn a thing or two about them, provided you operate a business. As it turns out, they utilize modern-day technology to provide you with a detailed framework about the way your biggest competitors operate. That fact alone is enough to make most business owners more interested in learning as much as possible about the company because it can mean the difference between succeeding or failing in business. If you're interested, here are 20 things about the company you should know.
1. They specialize in competitive intelligence
If you're wondering what competitive intelligence is, you're not exactly alone. Suffice it to say that they use artificial intelligence and a series of complicated algorithms to design a program that is capable of analyzing virtually everything your competitor does in real time. Imagine being able to see exactly what your competitors are doing in order to generate sales or stay on top of a particular issue that only exists in your particular market. If that's not enough to get your attention, imagine being able to see what the competitor that just outsold you is doing and why it’s working. By learning about these things, you have the opportunity to see what you're doing differently that could be hindering your own business and correct those measures as opposed to allowing them to continue. That's enough to make almost anyone want to find out as much as they can about doing business with Klue so they can get ahead in their own business.
2. Prospective customers can see a demo before they buy
Another positive thing about the company is that any prospective customer can see a demo before they actually purchase anything from the company. This gives them an opportunity to see precisely what the company is capable of doing and why it matters so much in a business world that is incredibly competitive. It's sort of like getting to test drive a high-end automobile before you purchase it. You can't possibly gain a full understanding of what this particular type of program can do for you unless you're able to see it for yourself. It's the only thing that does it justice. Once you do see it for yourself, you're probably going to wonder why you didn't make the decision to partner with the company much earlier.
3. They currently have more than 100,000 customers
At the moment, they have more than 100,000 customers that have chosen to do business with them on a routine basis. That fact is enough to get the attention of most people, especially when you consider the possibility that most businesses are trying to save as much money as possible without spending anything they don't absolutely have to these days. The fact that they choose to do business with Klue and spend their money in order to see what their competitors are doing should serve as proof about the effectiveness of this company’s services. Granted, you have to spend money in order to make money in some cases and this is definitely one of those times. The truth of the matter is, many people consider it to be one of the most effective things that they've ever done for their business, something that quickly becomes invaluable from a financial standpoint.
4. They’re leading the charge in their field
There aren't that many companies that are currently involved with the type of business that Klue is involved with, but there are a few. That said, there are virtually no businesses that are capable of achieving the level of success that this particular company has achieved thus far. That's largely because they have put forth the time and the effort to ensure that they have a system that is virtually foolproof, not to mention one that is capable of adapting to changes in technology just as quickly as it is capable of adapting to changes in certain business practices. Because of their efforts, they are definitely at the forefront of their chosen field. More importantly, it appears that they will remain so for the foreseeable future, as they currently appear to be light years ahead of virtually everyone else who has any involvement with this particular field whatsoever.
5. They communicate with their customers through various methods
Another thing that makes them so popular is that they use various methods to communicate with their customers. When you team up with them, you aren't forced to choose just one method of communication. Instead, you can choose to converse with them through email, text, chat or even instant message. If you need to speak with someone, it's also possible to talk to an actual human being as opposed to constantly being rerouted to one automated voice system after another.
6. The company tracks information from thousands of sources
One of the things that makes the company truly unique is that they are capable of tracking information from literally thousands of sources in a matter of seconds. Thanks to the aforementioned AI technology, they are constantly keeping track of all of these different sources of information as they happen. Because of that, there is no second-guessing. You don't even have to project trends. You know what is actually happening and why it's happening as it occurs. In short, it takes the guesswork out of learning what makes your competitor successful in an area where you're struggling.
7. They put everything in a format that’s easy to read
Despite the fact that they constantly update their information from thousands of different sources, everything is presented to you in a method that is easy to read. As a matter of fact, it's designed to be read in a matter of minutes so that you can see exactly what is happening, where certain things are happening and then figure out what you need to do to correct any downward trends. It's all presented on a single dashboard that gives you an instant glance into what your competitors are doing, what works and what doesn't.
8. They can also help you see if your own techniques are working
Because of their dashboard format, you can also see where your own techniques are working and where they need to be improved. Perhaps you are doing a different type of advertising campaign than the majority of your competitors. If you want to know whether or not it's working, all you have to do is go to the dashboard and see how your efforts measure up with your biggest competitors. You'll know instantly whether or not that ad campaign is benefiting you or hurting you.
9. They give you a side-by-side comparison of your business versus the competition
The company gives you a side-by-side comparison of your own business versus your biggest competitors so that you can see exactly what is happening with each facet of your business as it compares to the ones that are directly competing against you. This kind of insight is absolutely crucial for success in business, especially in today's world where there is so much competition that even the most subtle changes can make the difference between success or failure. In a world where you simply can't leave anything to chance, the information provided by this company ensures that you won't have to.
10. They can help you track your ROI effectively
As you might have guessed by now, they are able to help you track your Return On Investment in real time so that you know exactly which techniques are working and which ones aren't. As opposed to trying something different and then waiting for the quarter to end in order to see whether or not it has had a positive impact on your sales, you can see what it's doing immediately. That gives you a type of power that most business owners can only hope for. If it's working, you know it's working and you can continue to utilize those same techniques. On the other hand, you also have the opportunity to put the brakes on anything that isn't helping your business so you're not spending money for nothing.
11. They allow you to share your findings with your entire sales team at once
Clearly, this type of system isn't going to be effective if you're not able to share your findings with your entire sales team quickly and efficiently. That's precisely why you can share everything with your entire team at once, with the click of a single button. In fact, it takes less time to share this information with your entire sales force than it takes to get your computer up and running in the morning.
12. They can help to warn you of a potential issue before you even know it exists
The company is also able to warn you of a potential issue before you even know anything is wrong. Because they analyze information from thousands of sources simultaneously, they are able to use their algorithms to gather information that you may not see coming for months if you were to look at everything individually. By having it all together, it's much easier to see the trends that are occurring. In addition, the company uses their AI technology to provide an accurate representation of what things are going to look like for your business in the coming weeks and months. Thanks to the accuracy of this technology, using it provides you with an advantage that others simply don't have.
13. They’ve achieved $81 million in funding
These days, it's virtually impossible to succeed in any kind of business without having more than enough financial backing to cover the foreseeable future as well as things that no one could possibly foresee. For startups like this, it's even more crucial. The fact that they have been able to achieve $81 million in funding to date helps to ensure that they will be able to continue their efforts well into the future. In fact, it gives them the financial backing they need to ensure that they have a large enough staff to accommodate their needs as well as continuing to stay abreast of changes in technology as they occur.
14. They’re based in Canada
The company is based in Canada and has been since the day the doors opened. To be more specific, its headquarters are located in Vancouver, British Columbia. At the moment, there don't appear to be any plans to expand into other geographic regions, although that isn't something that can be totally ruled out, either.
15. They are a truly global company
They may be based in Canada, but they are indeed a truly global company. Because they are able to provide services to businesses of all sizes, they have a reach that exceeds even the most ambitious dreams of most companies. Since they use AI technology and everything is done on a digital basis, they can help companies around the world from a single location.
16. They’ve been in business since 2015
They've been doing business since 2015. That means they've been in business long enough to be trusted, yet they are still “young” enough to be relevant in a market that didn't even exist 10 or 15 years ago.
17. They’ve only completed their second round of funding
It's rather impressive to think that they have generated as much financial backing as they have when they've only completed their second round of funding. It will be interesting to see how much financial support they get as they continue through a third and possibly even a fourth round of funding.
18. They have the capacity to help every part of your business
They truly do have the capacity to help every part of your business helping you gain a better understanding of how every department should be operating. There aren't very many companies that are capable of doing that and it is precisely why they have essentially cornered the market in their particular niche.
19. They exist for the sole purpose of helping you increase your bottom line
There's only one reason that companies like this exist and that is to help you make more money. By giving you the tools that you need to succeed, they're helping themselves succeed as well. The mere fact that they've been in business for more than six years serves as a testament to their ability to deliver each and every time.
20. They provide individualized attention for every one of their customers
Another reason they have been so successful is that they provide individualized attention to all of their customers, no matter how big or small that particular company might be. It isn't necessarily that they have always had the staff to accomplish this, but that their technology is so solid that they are able to manage an exceptionally large customer base with relatively few individuals on staff.
Written by Allen Lee
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