Media Take Out is a gossip website that was founded in 2006. The site has thousands of visitors everyday who all want to find out the latest news on their favorite celebrities. Even people who have not visited the site have heard of it and know what it is about. Here are ten things about the website that you may not know.
1. It Was Founded By Fred Mwangaguhunga
Fred Mwangaguhunga founded the site when he noticed that there was a gap in the market for a gossip site that focused on African-American celebrities. He was told at the time that this type of site would never take off because there wouldn’t be enough people that were interested.
2. He Was A Corporate Lawyer Before Starting The Site
Fred Mwangaguhunga trained as a lawyer before he started Media Take Out and graduated from City University in New York. He also gained two further degrees from Columbia. He has said that he would not return to a career in law even if he was no longer running Media Take Out.
3. It Is Written In A Blog Style
The site started life as a blog and it is still written in this style to this day. Each story is written as an individual post and the tone of the writing is fairly informal. On the homepage preference is given to the newest stories and these are the ones that can be seen first.
4. It Is Reported To Be The Most Visited Urban Website In The World
There have been several sources that have reported that Media Take Out is the most visited urban website in the world. There is no official confirmation of this but the site is known to have been visited by over 30 million people and consistently ranks in the top 10,000 websites that are ranked on Alexa.
5. Most Of Their Stories Come From Insiders
They get most of their stories from people that are close to the celebrities that they write about. On occasions this does include family members but mostly it is from staff who work for the celebrities or have done in the past. The site does not reveal its sources in the articles that are written.
6. They Are Known For Their Sensationalist Headlines
The headlines are what encourage readers to click on the articles on the site and so they have to be attention grabbing. The headlines that Media Take Out use are known for being very sensationalist and the headlines often get talked about as much as the content of the article.
7. They Have Broken Several Big Stories
Media Take Out does not just report on what other people are talking about, they have also broken several high profile stories themselves. This has included the first pregnancy of Kim Kardashian and that Michael Jordan was getting a divorce. It is believed that there have been more stories that they could have broken but decided to keep quiet.
8. They Have Upset Kanye West
At one point the site and Fred Mwangaguhunga had quite a good relationship with Kanye West but this was not to last. Media Take Out reviewed a collection of clothing that West launched at Madison Square Garden and they were not very complimentary about it. Kanye objected to this and MTO did agree to take another look at the clothing line which they did and posted another review which was more positive. However, he was still not happy and the relationship has never been the same since.
9. Using Facebook Has Substanially Increased Their Traffic
The rise in popularity of social media has been very beneficial in terms of attracting more traffic to the site. The amount of traffic that they have received has increased substantially since they have been on Facebook as people can click straight through from the link to the site. As people share the articles that they are reading on Facebook, awareness and interest in the site increases.
10. They Make Original Programming
As part of their plans for the future, Media Take Out are planning to expand into TV and radio. This has already begun as they have made an original dating show that is broadcast from the homepage of the site. This show has one new episode a week but in time it is expected that there will be several different shows running every day.