How André 3000 Achieved a Net Worth of $45 Million

Andre 3000

With a net worth of an estimated $45 million, André 3000 (or André Lauren Benjamin, if we’re going to go by his birth certificate) is one of music’s wealthiest stars. The musician, rapper, record producer, entrepreneur, actor and dancer (yep, he’s one talented guy) has been active in the industry for over 25 years- which may, in part, explain his pretty sizable pot of gold. But it takes more than longevity to make a fortune that big – so how exactly did he do it? Let’s take a closer look.

The Early Years with Outkast

André’s success can be traced all the way back to high school, which is where he met Antwan “Big Boi” Patton. Sensing a kinship, Patton and André partnered up to form Outkast; after graduating, the pair were signed up to LaFace, releasing their debut album, Southernplayalisticadillacmuzik, in 1994. The album was a massive hit, earning the band the title of Best New Rap Group of the Year at the 1995 Source Awards and André his first step towards becoming a millionaire. The band’s subsequent albums fared even better, achieving both critical and commercial success. Their 2000 single, Ms. Jackson, scored the duo a #1 spot on the Billboard 100 and did great things for their crossover appeal – their follow up efforts, Hey Ya! and Roses, meanwhile, cemented their status as one of the nation’s most popular acts. The money by this stage was rolling in, but not so much that André didn’t feel the need to make a little extra…

Making it as a Solo Artist

How to make more money as a musician? Stop splitting it two ways for a start: after years of sharing the returns from Outkast’s output with Big Boi, André decided to reap the full benefits of his musical endeavors by going solo. Well, I say solo… asides from “The Love Below” (which was released as one half of the Outkast project Speakerboxxx/The Love Below), André has never actually released a solo album. What he has done is been very careful in selecting collaborative projects with artists who will not only help increase his commercial and critical draw, but will also thoroughly line his pockets in the process. John Legend, Q-Tip, Chris Brown, Ciara, Kesha, Lil’ Wayne, Wiz Khalifa, Jay-Z, Frank Ocean, Beyoncé, Kanye West… think of an artist that features regularly on the charts and there’s a good chance that André 3000 has collaborated with them. The result? Big album sales, high chart positions and a lot of money for André.

Acting up a Storm

Want to make the big bucks? Then do as André has and diversify. Music will get you money; music AND movies will get you more. Since 2003, André has appeared in 15 films (more than most full-time actors) and 5 TV shows. Just as he does in music, André seems to know exactly which projects will bring in the biggest profits (or at least get him the most respect). One of his earliest features, Be Cool, may not have been a darling of the critics, but it did at least bring in a very healthy $95,216,056 in worldwide box office sales. Scary Movie 4 was another box office success/ critical flop, while Jimi: All Is By My side (a bio of rock god, Jimi Hendrix) managed to claim both positive reviews and a healthy return at the box-office. TV wise, André has pulled in a decent salary from his re-occurring roles on American Crime and Class of 3000, as well as his singular appearances on shows such as The Shield, About a Girl, and Brad Neely’s Harg Nallin’ Sclopio Peepio.

Getting Down to Business

A stellar career in music and film will take you far: a stellar career in business will do the same. Fortunately for André’s bank balance, he’s managed to do both. In 2008, André capitalized on his household name status by going into business. The result was Benjamin Bixby, a line of attire that drew inspiration from old-school college football. Consisting of 70 pieces, the clothing line was a 100% André 3000 creation, right down to the hand drawn sketches he based the preppy designs on. Clothing label aside, André has also seen success with his collaboration with Tretorn; their 2017 partnership resulted in a line of retro footwear that had sneakerheads the world over falling over themselves to hand over their cash. As ever, André was heavily involved in the project, with Tretorn consultant Jeff Staple moved to comment, “You never know what you’re going to get when a celebrity walks into the room, but [André] was super involved in the process. This wasn’t a phoned-in collab”.

Endorsement Happy

Making money is easy enough when a million designers, brands and labels are begging for your endorsement. André has been choosy about his projects, and it’s paid off: each of his sponsorship deals have been with names big enough to bring in the cash AND add value to his household name status. Take his endorsement deal with Gillette: not only did André break ground as one of the first ever shaving style ambassadors to sport a pretty significant amount of facial hair, he also added to his credentials as a philanthropist by supporting the brand’s Movember campaign, helping raise funds for prostate and testicular cancer initiatives. As we all know, there’s nothing like a spot of philanthropy to increase your appeal… and your future cash flow.

Summing Up

So how exactly has André 3000 made his money? The answer is simple- talent, hard work, and just a smidgen of luck. André hasn’t sat back and let the money come to him- ever since high school, he’s been actively chasing it down, whether through his music, his acting, his clothing line or his endorsements. Clearly, there’s power (and wealth) to be had from diversification- as long as you choose your projects wisely and never overexpose yourself to the point your name loses its appeal. And this is perhaps where André has succeeded most- while some artists never seem to leave the spotlight, André dips in and out just enough to keep us eager for more. The result? We’re always more than willing to part with our cash for a slice of his next project, whatever that may be.

Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

20 Things You Didn’t Know About Next Insurance
Bryan Cranston
How Bryan Cranston Achieved a Net Worth of $30 Million
Software as a Service
20 Things You Didn’t Know About Coveo
WeFox Group
20 Things You Didn’t Know About Wefox
Home Depot
10 Stocks to Consider if You Like Home Depot
10 Stocks to Consider if You Like Disney
What is TwitchStocks and Should You Join?
Stock Market
10 Stocks to Consider if You Like AMD
Phoenix Neighborhoods
The 20 Best Places to Live in Phoenix Arizona
The 20 Best Places In the World for Expats to Live
The 20 Best Places to Live in London
The 20 Best Places to Live in Sacramento
The 20 Best Things to Do in North Carolina for First Time Visitors
Cliffs of Moher
The 20 Best Things To Do In Ireland For First-Timers
Santa Cruz
The 10 Best Seafood Restaurants in Santa Cruz, CA
The 10 Best Hotels in Corpus Christi, TX
Mercedes S-Class
The 20 Most Influential Cars of the Last Decade
Awesome Used Cars
20 Awesome Used Cars for Under $10,000
2020 Tesla Model S
The 20 Most Long Range Electric Cars for 2020
20 Reasons to Consider Getting a Certified Pre-Owned Car
V1 class auto white
The 20 Best Egard Watches of All-Time
Gamma 2
The 20 Best Reactor Watches In The World
Rado Watches
The 20 Best Rado Watches of All-Time
Flieger Cockpit one 1 Aviatis watch day date Automatic 704.21.18 L.01
The 10 Best Fortis Watches of All-Time