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Is BARK Stock a Solid Long Term Investment?


Investors currently investigating solid stock options for their retirement portfolios may opt for risky ventures or go with higher risk options to increase the value of their overall portfolios. Any investment in the stock market is a gamble, but it's wise to have a combination of options with diversification to avoid putting all your eggs in one basket.

BARK Stock has had its share of ups and downs. Some consider it a good option for long-term investment while others are shying away. We investigated vetted stock analyst opinions to gain a better sense of BARK stock's reliability, looking at its history, current performance, and expert forecasts and predictions for its future.

Is BARK stock a solid long-term investment? You must be the judge of that. Here are some facts about bark stock to help you decide.

What is BARK?

Yahoo Finance describes Bark as a business that caters to the needs of dogs and dog-owners. The company produces content, products, and services for dogs through Commerce and Direct to Consumer sales.

Bark offers various monthly subscription services including themed boxes containing treats, toys, and more. the organization also provides various accessories and supplies including collars, harnesses, leashes, bowls, dog beds, personalized meal plans, health and wellness products, and more.

Bark has been in business since 2012 in New York, New York. The company sells its products and services through online marketplaces as well as through partners in the brick and mortar retail industry. Bark sells its products under the BarkBox, Super Chewers, Bark Eats, Bark Home, and BarkShop brands.

BARK is a publicly-traded enterprise

Pet Product News confirms that BARK went public on the New York Stock Exchange on June 2, 2021, under the ticker symbols BARK WS, and BARK. The IPO commenced on June 2 after the completion of BarkBox Inc and the Northern Star Acquisition Corporation merger.

The merger resulted in a legal name change to The Original BARK Co. Cash proceeds from the merger amounted to $427 million in cash. BARK executives shared that the funds are earmarked for expansion of the home and health, and food product lines. It also plans to invest in the expansion of the toy and treat subscription services, find new opportunities for cross-selling, and pursue new domestic and international markets.

Facts about BARK

Crunchbase reports that BARK was founded by three entrepreneurs, Carly Strife, Henrik Werdelin, and Matt Meeker. The company specializes in providing specialty health and wellness supplements, treats, first experiences, and supplies and equipment to enhance the wellness and happiness of dogs.

The company is going into its tenth year of operation. It partners with Amazon and Target to make its products and services available to all segments of the population. Employees at the company are passionate about supplying the best products, services, and content with plans to move further into international markets.

The 14 member executive leadership team is headed by Henrik Werdelin, founder, and Matt Meeker, co-founder, and chief executive officer. Chris Halkyard is vice president of logistics, Jonathan Moyal is a co-general manager of BarkEats, Jerome Tufte is the creative director of Super Chewer, Valiant Lowitz is a consultant for new products, Whitney Komor is the general manager of BARK Australia, and the team is joined by several others through the world. Ken Loveless joined the board of directors in December 2016.

He is a partner and co-founder of Founders Circle Capital. Loveless has founded one organization and currently serves on 9 boards of directors in advisory roles. He represents one of BARK's investors and provides the leadership team with advisement about finances and moving the company forward in its organizational goals. Leadership confirmed that their goal is to create long-term shareholder value while serving dogs and dog-owners, according to Yahoo.

BARK is technologically advanced

BARK uses the latest in technological advances in its marketing and advertisements of its products and services. The website actively uses 75 technologies to power its website and provide users and visitors with a smooth and seamless experience. The technologies are distributed across 26 technology products and services. Some of them include SPF, Viewport Meta, iPhone Mobile Compatible, HTML5, jQuery, Google Analytics, and several others.

Web traffic is high for BARK

The analytics reports for the BARK website show that over the past thirty days, web traffic has maintained a high and consistent flow. the total number of visitors to the website was 124,982. The number is used by Google to rank the BARK website as number 267,994 of the millions of websites registered on the world wide web.

BARK is the most popular in the United States. Eighty-four percent of the web traffic comes from people in this country. Four percent are from the United Kingdom reflecting a monthly visits growth of 22.15 percent.

Three percent of web traffic is from Canada with a monthly visits growth of 43.86 percent. three percent of the web traffic is from people in the Philippines with a 153.99 percent growth rate showing immense interest in BARK, and one percent of the visitors are from India. We can assume by the analytics data that interest in BARK's products and services are on the rise.

BARK is funded by Columbia Partners Private Capital

BARK participated in five rounds of funding from its sole investor Columbia Partners Private Capital with the most recent round of Secondary Market funding closing on May 17, 2018. Stock reports that the current valuation of The Original BARK Company is valued at $545.18 million.

The market cap, aka net worth, is assessed at $697.84 million. BARK may be on its way to unicorn status but only time will tell. The most recent balance sheet shows that BARK has $76.03 million in debt and $228.69 million in cash for a net cash posture of $152.66 million.

The publicly traded entity has experienced an increase in shares by 274.55 percent over the past twelve months with 173.59 million outstanding shares of stock. the percentage of shares owned by institutions is 52.8%. 29.82 % of shares were owned by insiders, with a float of 148.15 million. The cash flow for BARK's past 12 months was $157.40 million with $-18.41 million in capital expenditures for a -$175.81 million in free cash flow.

What do analysts say about the standing of BARK stock?

Eight analysts put their heads together after reviewing the past performance of BARK stock and the financial data for the company. The stock has no record of splits in its history.

The target price is $13.26 per share with a target price difference of 229.85. the analyst consensus is currently a firm Buy at the close of trading on March 21, 2022, with a share price of $4.02 with a 5.24% gain. The average movement volume of stock over the past 30 days is 3,113,476. Experts in the stock market suggest that now is the time to buy BARK stock.

The performance history of BARK stock

BARK stock appeared to be in an inferior position on December 18, 2021. BARK stock dropped significantly in the year-over-year assessment. The quarter ended in disappointment for investors. Shareholders suffered a loss on the stock. They lost 12 percent within one week.

Discouragingly, the losses for BARK Stock amounted to 67 percent. Losses and gains, ups and downs are all part of investing in the stock market. It's common, but the performance of BARK stock is difficult to analyze because of its short lifespan. Share prices dropped by 49 percent within 90 days as of December 18, 2021.

The company was not profitable, but the revenue increased at an impressive rate of 61 percent. The revenue growth didn't translate into profitability or gains for investors, but the company is trending toward its goal of profitability. Analysts recommended that investors keep BARK stock on the radar to keep an eye on its performance with a wait and see attitude.

The recommendations have changed in a few short months as BARK shows signs of being in the optimal position to be a stock to add. Past performance was sketchy, but the revenues and values have changed over time. Finally, BARK stock is in a strong position for investors to go ahead and buy.

Is BARK stock a strong choice for long-term investment?

According to Marketbeat, BARK has a low confidence rating. The company does not pay a dividend. Furthermore, it does not have a long enough track record to forecast much. The company is not yet profitable, and it did sustain losses of 67 percent for its earlier investors.

These are definite red flags that could dissuade investors from adding them to their long-term investment portfolios. We'd be remiss if we didn't mention the obvious downsides of investing in BARK stock. There are two sides to every story. There is also a sunny side. We can't overlook the 8 analysts who suggest that now is the time to buy BARK stock as it's at a low price. BARK shares are trading below the target price by more than 250 percent.

There's the hope of a decent margin for growth and profitability. We must also consider the current trajectory of the company. BARK appears to be moving closer to profitability. The influx of cash through funding is going toward expansion into the fortification of domestic markets and expansion into foreign markets.

Other observations about the strength and reliability of BARK stock

BARK has come a long way in a few months. The stock is finally on its way up. We finally see the promise of positive change in the short term, but what about its long-term prospects? The Motley Fool, points out that the stocks are priced lower than its closest rivals.

Bark uses technology to sell its products more than most of its competition. We must also consider that the pet supply market is growing fast. It's making more room for the products and services BARK offers. There is an immense amount of room for growth with high demand for the products and services offered.

With its willingness to pursue new customers and use various marketing strategies, BARK is in a solid position to achieve its organizational goals. The Motley Fool rarely posts an All In Buy alert but in the case of BARK stock, that's what they've done for March of 2022. BARK appears to have more going in its favor as of March 2022 than it did in December 2021.

Confidence among analysts has crept upwards. It's reached an apex that suggests BARK stock may be a solid choice for long-term investment. Dog lovers will concur that there is always a budget to treat your pet to special treats and toys, regardless of the state of the economy.

Final thoughts

BARK stock has had its ups and downs since it went public and began trading shares, but that's the nature of the stock market. There are quite a few reasons to hesitate when investing in young stock, especially one with a short history to analyze.

Some analysts advise against buying BARK stock, but more think tanks and notable analysts are jumping on the bandwagon, sounding the alert that BARK is transforming into a solid option for long-term investment. All indicators point in the right direction if you let go of the short and unimpressive past.

Any investment made in the stock market is risky, and it's wise to consult with your investment advisor before making a move on any new stock option. With the growth of the pet-supply market on a positive trajectory, the potential for growth and expansion has a sunny outlook.

Combine the forecast for the market with the actions BARK is taking to capitalize on the rash of consumers looking for the services and products they offer, and BARK stock is an attractive proposition for 2022.

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Allen Lee

Written by Allen Lee

Allen Lee is a Toronto-based freelance writer who studied business in school but has since turned to other pursuits. He spends more time than is perhaps wise with his eyes fixed on a screen either reading history books, keeping up with international news, or playing the latest releases on the Steam platform, which serve as the subject matter for much of his writing output. Currently, Lee is practicing the smidgen of Chinese that he picked up while visiting the Chinese mainland in hopes of someday being able to read certain historical texts in their original language.

Read more posts by Allen Lee

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