Though big sister Kim Kardashian is by far the richest member of the Kardashian-Jenner family, Kylie Jenner is rapidly catching up with her. The youngest member of this extended family is also the second-richest and has taken big lessons from her sister in how to manage her brand, leverage her assets, and turn infamy on reality television into amazing profits in a variety of fields.
What exactly is Kylie Jenner net worth estimates and how has she earned her money? Understanding her success works well as an illustration on how fame and the celebrity cycle works. However, it can also showcase the dangers of inaccurate reporting and questionable behaviors. That's because there are a few controversies in this story that showcase some shady behavior by the young Jenner.
Kylie Jenner Net Worth
Kylie Jenner first earned fame as the youngest family member on the “Keeping Up With the Kardashians” reality television show. Since her time as a pre-teen on the show, Kylie has made a name for herself as a model, reality television star, and cosmetics business person. Her net worth is about $750 million and she earns between $40-$100 million every year for her businesses.
Most of her net worth comes from Kylie Cosmetics, a firm that she created to make and sell luxury cosmetics to her fans. However, she has also done a lot of modeling and has money from her time on reality television. Furthermore, her family is independently wealthy and she likely has some money from them, though a vast majority of her wealth comes from Kylie Cosmetics.
Much of her net worth is also tied up in things like multiple mansions across the nation and a private jet. It is estimated that she spent at least $130 million on these properties after her sale of Kylie Cosmetics to Coty Inc. We'll talk more about that deal later, though it is worth mentioning that this sale doubled her net worth and has been her most significant money-making venture.
How Jenner Earned Her Fortune
Kylie's early income as a young teen came primarily from “Keeping Up With the Kardashians,” as she earned money for each episode in which she appeared. During her early years on the show, she was a regular teenager who went to public school and competed on a cheerleading team. Later, she started attending home school and started Kylie Cosmetics in 2014 and launched “The Kylie Lip Kit” in 2015.
At the time, Kylie was under 18 and her business was assisted by her mother, Kris Jenner. In spite of her youth, the brand took off and Kylie cosmetics made between $177 million between 2018 and 2019 alone. This significant wealth helped the young Jenner branch out to other careers, including several modeling gigs that have helped her earn income on the side.
Interestingly, Jenner was once called the youngest self-made billionaire in the world, a claim that has since been proven false. This claim and its fallout will be discussed later, though it is worth noting that Jenner's current net worth is accurate. It is only some details that she and her mother gave to Forbes Magazine that led to this false billionaire status.
How Jenner's Net Worth Increased Over the Years
Kylie Jenner's net worth in 2011 as a 13-year-old was just about $300,000, which makes sense as she was just a child and part of a fairly rich family. However, her net worth has skyrocketed in the years following, including being worth $2 million in 2013, $4 million in 2014, and $10 million in 2016. These increases were likely due to her paychecks on “Keeping Up With the Kardashians.”
However, Kylie's income also increased during these years due to her modeling career. As one of the most popular models in the world, she has continually earned a good income in this way. However, she was also working in business at a young age and, by 2018, had a net worth of about $200 million at the age of 20. This was a 400% increase from her net worth in the previous years.
Her Most Successful Year Was Mired in Controversy
That single-year jump was by far her biggest percentage increase in net worth. Though her net worth has more than tripled between 2018 to 2022, that year was her biggest by percentage. However, her most successful year was 2019, when her net worth jumped by $350 million to give her a value of $650 million. In the years since, she's earned “just” $150 million, likely through her cosmetics firm.
In fact, that huge jump in 2019 is the direct result of selling her cosmetics line to Coty Inc in what became a rather controversial situation. Like most of the Kardashian-Jenner siblings, Kylie is no stranger to controversy or using it to enhance her brand. However, her sale was perhaps the most shocking instance of this because it required huge financial misrepresentation.
While no criminal charges were brought for this misrepresentation, it heavily affected her reputation and even that of one of the leading financial experts in the nation. This controversy is the kind of thing that her family is good at creating, though, and showcases their ability and willingness to make news in any way possible.
The Billionaire Controversy
In 2019, Forbes Magazine, one of the top financial institutions in the world, stated that Kylie Jenner net worth evaluation skyrocketed when she sold her cosmetics company to Coty Inc. for $600 million. This same pushed her into the billionaire club, they said, and made her one of the youngest billionaires of all time. However, as you now know, Jenner's worth is $750 million: not quite a billion yet.
What happened here? Well, some immediately questioned this evaluation because it meant that Jenner had convinced Coty Inc to pay her 27x multiples on profits, which is incredibly high. Facebook is at 26x, while Coty was only at 18x. After many months of speculation, Forbes had to print a retraction about this story and admit that the information that they had published was false.
Forbes published the information that they had been given by Jenner's accountant, trusting that it was accurate. Unfortunately, Forbes had been duped and their retraction article stated that all of the information that they had published was false. For example, the revenue earned by her business were $177 million, a great amount, but not the $360 million that had been told to Forbes.
Even worse, it was shown that the company was on track to finish the year with $25 million sales, which was much less than the $100 million in revenue Jenner's accountants claimed the company had made in its first month and a half alone. Shockingly, it was reported that there was actually a 62% decrease in her online sales between 2016 to 2018.
This news caused Coty's stock to decrease by 60% in response to them overpaying for the company. The exact paycheck earned by Jenner for this sale is likely far below what many had anticipated and what the initial Forbes report had stated. It was enough to keep her out of the billionaire club but clearly hadn't kept her from nearing that net worth anyway.
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Written by Garrett Parker
Read more posts by Garrett Parker