Old Navy is a popular American retailer that sells clothing and accessories. It’s known for carrying its own popular brand of active and casual wear for men, women, children and babies. The company has an interesting history that most shoppers are not aware of. To help you know more about its origins along with some little known fun facts about the store, here are 20 things you didn’t know about Old Navy.
Old Navy was originally founded in March of 1994. It started out as a Gap Warehouse that was renamed Old Navy Clothing Co. The purpose of the re-branding of the Gap Warehouse was to provide customers with a less expensive version of the popular chain. The new name would distinguish Old Navy from its parent company and create a new more affordable brand and this is how Old Navy came into existence.
A flagship store is usually the largest of the chain. Old Navy has grown into such a retail giant that it has a total of five flagships stores which are massive in size. These are located in San Francisco, Mexico City, Chicago, New York City, and Seattle, Washington. The corporate headquarters for the company is located in the Mission Bay part of San Francisco.
In case you were wondering where the inspiration for the name of the popular retailer came from, it’s actually the name of a bar in Paris. To the best of our knowledge, there hasn’t been a hassle over the branding because there haven’t been any lawsuits filed over usage of the name.
4. Their growth was phenomenal
Old Navy became an instant sensation with shoppers. Their products were of Gap quality and they were offered at very reasonable prices. Within just four short years of opening their doors for business under the new brand name, the popular retailer had surpassed the $1 billion mark in its profitability. By the year 2000, the company had opened 500 stores for business and they were growing by leaps and bounds.
The parent company of Old Navy is a multi-national corporation so it just makes sense that they would expand the chain to other parts of the world as well. The Old Navy brand began to expand to offer international locations in 2001. They began this with twelve new stores opened in Ontario, Canada, the near neighbor of the United States.
The most popular and beloved item sold at Old Navy retail stores is their signature denim line. This has been their number one draw for the public who loves to wear their comfortable and stylish jeans. Old Navy jeans are available in a variety of styles that include boot cut, original, skinny and super skinny, so it’s easy to find your preferred cut at their wall of styles. Their jeans are also available in four different washes. They’ve also separated most of their stores into 7 different divisions to make it easier to find precisely what you’re looking for. They have distinct areas for men, women, girls, toddler girls, boys, toddler boys and baby. They’ve included everyone from all ages and sizes.
Most Old Navy stores feature cement floors, metal shelving and checkout counters that make it feel a lot like the environment and layout for the majority of the grocery stores around. The even have shopping carts. This is all for a reason. The marketing team had the idea that if they set up the aisles in this manner that they could also stock a decent array of items near the checkout lines so people would see them while they’re waiting their turn to pay for their purchases. It’s actually a brilliant strategy to capture impulse shoppers who are bored waiting in line and see something really cool. This selling tactic helps to increase the revenues of the company.
Old Navy is a retailer that is known for their innovations. Early in their existence, they conducted a few retail experiments to find out what their customers wanted. They started out by opening a coffee shop inside one of their San Francisco locations in 1995. They also opened a new division of the store called Old Navy Kids in Littleton, Colorado in 1997. Although we don’t know the precise details, the new division didn’t work out for the company and they ended up closing the kids’ store just six months after it had opened.
By 2005, Old Navy was already on their third logo. It was used between 2005 and 2009. The third logo came about in 2005 when the president of the company at the time, Dawn Robertson was reviewing the competition. She learned that American Eagle Outfitters and Hollister Co. had established divisions within their companies that presented shoppers with a “high fashion” feeling. She was instrumental in changing the logo with a re-branding of sorts that would establish a new Old Navy sentiment and several of the new outlets and many of the existing locations were remodeled to reflect the changes.
10. The new re-branding initiative was a failure
Dawn Robertson had authorized the creation of the new look for Old Navy and ordered the new locations to feature a brand new look that featured a boutique styling. Many green materials were used in their creation including rock gardens, large murals and a myriad of mirrored silver accents and posters. The new stores were geared more towards high fashion, particularly targeting women. The St. Petersburg, Florida store was estimated to cost $5 million to develop. It was a radical departure from the traditional industrial warehouse styling that Old Navy stores had previously embraced. The company had invested millions into the project that turned out to be a disappointment and as a result of the less than enthusiastic reception by loyal Old Navy customers, Robertson was asked to leave Old Navy over the venture.
In 2011, the second re-branding campaign for Old Navy was launched. Their goal was to create a more family-oriented environment for their stores. They created a fictional character to represent their brand. She is known as Jenny, and she’s a married woman who has at least one child and she represents the typical Old Navy shopper. This was the company’s bid to draw attention to the fact that they offer clothing and accessories for the entire family. The company also gave their stores a makeover with changes that enhanced the lighting, the layouts of the stores to make it easier to shop, vibrant colors and they also added chick-change stations. A third of all the companies operating in North American went with the new design which was called Project One.
In 2012, Old Navy had a clear picture of who they were losing the majority of their sales to. H&M was their main competition, so they recruited executive Stephen Larsson into their executive team to run the Old Navy Division of Gap Inc. Upon his arrival, he immediately instituted several changes. He, in turn, recruited the designers who had been working with North Face, Reebok, Nike and Coach to come on board and design Old Navy clothing exclusively. This did the trick because by 2015, the annual sales for Old Navy skyrocketed to $6 billion in the U.S. They were almost level with Banana Republic and the Gap stores.
In 2015, Larsson made the decision to leave Old Navy. He had accomplished what he had set out to do and Old Navy was thriving and selling more of their products than ever before. He departed the company to take a position with Ralph Lauren. Sonia Syngal was chosen to become the next president and CEO of Old Navy and she remains in the position today.
If you’re looking for special deals at your local Old Navy store, then you’ll be really interested in knowing that there are two days of the week when they perform markdowns of specific items. These product markdowns take place on Sunday and Monday. Although they are scheduled to occur every Sunday, there are a lot of reason why they might not appear until Monday. Some store locations are so busy that it can take them a day or two to be able to get around to all of the divisions within the store. So if you’re a bargain hunter who’s always looking for a great deal, keep these two days in mind because they’re the best time to look for markdowns.
Thursdays are also a big deal at Old Navy. This is their designated sale day within the week. It’s separate from the markdown days. They call Thursdays “Signage Days” for the retailer. It’s the day that the advertised sales change for the week and the new specials that will be available are announced at this time.
16. Their online shopping venue offers better prices
Here’s something that a few of you may have already figured out, but it’s still worth mentioning for everyone who doesn’t yet know. Old Navy’s sale prices and their coupon deals are a lot better at OldNavy.com than they are at some of the locations. Shopping online can help budget conscious shoppers with their constant offerings of coupon code deals. The coupon codes are more common on the online shopping site than they are in-store at the brick and mortar locations.
17. You can save 40% if you know how
We learned from an expert shopper that when it comes to Old Navy, savvy shoppers can save 40% on their purchases on a consistent basis. If there is a new item that you want to get but you really don’t want to pay the full retail price for it, all you need to do is wait for six weeks and the item is most likely going to be offered at a discount of 40%. While some find it tough to wait, this is a tip that an experienced Old Navy shopper has offered to help people on a budget obtain the products that they really want at the best possible prices.
Here is a fun fact about Old Navy that not many people are aware of. The local Old Navy stores are actually in a kind of a competition with the online stores. The two different divisions of the company do operated independently of one another. For obvious reasons, of course your local Old Navy outlets want you to come into their locations to do your shopping versus doing it online. This is because it increases their statistics and success in the industry. There are pros and cons to both online and brick and mortar shopping though. Although you can get some killer deals online that you won’t find in the physical stores, the same is true for the store down the block. They offer deals now and then that you won’t find online.
19. You can use several coupons at once
When you’re shopping a OldNavy.com you can actually use up to three coupons for every order that you place. This is a fun fact and a little known secret of their online shopping policies. While some retailers won’t let you use more than one coupon per order, this one lets you use up to three, but you have to read the fine print very carefully to find out which combinations are allowed.
If you’re a frequent shopper at Old Navy then you are earning rewards every time that you shop. Old Navy allows their customers to earn Old Navy Super Cash and the rewards are based upon the total of your purchases before you apply any coupons. This is a great way to generate even more savings. We learned this secret from an employee of the company that knows how the system works.