When it comes to finding the right shoes, the very process can sometimes drive you crazy. For. the lucky few that can wear practically anything and still be comfortable, even after an entire day of being on their feet, good for them. For the rest of the population, it’s imperative to find a pair of sneakers that provide the ideal amount of comfort, support and durability. Otherwise, your feet start to let you know that you’ve made a mistake almost immediately. That makes finding a good pair of shoes one of the most important things you’ll likely ever do. The question is, how do you know when you’ve found the right company, one that can get the job done?
If you really want to know more about a shoe company that has set itself apart from the competition, you might want to learn more about Superga. In reality, you might not have ever even heard of the company before. With that being said, here are ten things you should know about this dynamic company that produces some of the best sneakers you’re ever likely to wear.
1. They’ve been around for a very long time
The company started back in 1911. That’s right, they’ve been making great sneakers for more than one hundred years now. You know that for a company to survive that long, they have to be doing something right.
2. They’re an Italian company
When people say that shoes made in Italy are better. They’re not usually exaggerating. The truth is, the shoes made there are better because they’re made by hand, not machines. Furthermore, the people that make them have been handing these skills down through the generations for years and years. They take pride in what they do. This particular company is based in Turin, Italy. That fact alone speaks volumes about the overall quality of the company itself.
3. They’re really famous for making tennis shoes
The company got its start making shoes for professional athletes. They specialized in designing and manufacturing shoes that could be used to play tennis. Although they stuck with this method for quite some time, they now make a wide range of different types of shoes.
4. They revolutionized the world for athletes more than 90 years ago
In 1925, the started making shoes with a sole that was manufactured unlike anything the rest of the world had ever seen. The soles of the shoes were made from vulcanized rubber, completely changing the way athletes performed.
5. The company suspended production during World War II
Like most companies during that time, the factory where the shoes were made was converted to a manufacturing facility to aid the war effort. Therefore, the company ceased to produce shoes for the duration of the war. When the fighting ended, they started making sneakers again.
6. They changed their marketing approach more than 40 years ago
During the 1970s, they started changing the way the marketed their product line, even going so far as to add different types of shoes available for sale.
7. They grew even more during the 1980s
The company experienced so much success when they changed their marketing strategy during the 1970s that they ultimately decided to diversify even more. Little more than 10 years after they started exploring various types of shoes, they also started selling clothes.
8. The company is fairly new in the United States
Although they have been around for a long time, they didn’t make the move to the U.S. until 2011. In fact, it wasn’t until 2012 when that first store opened in New York City.
9. They now have stores virtually all over the globe
The results were so positive when the opened that first American store in 2012 that they decided to open additional stores around the world. Today, they have stores in South America, Asia, South Africa, the United States and Europe. In addition, customers that aren’t close to a brick-and-mortar store can order their favorite sneakers online. The company has websites set up in both the United Kingdom and the United States.
10. The company has grown and changed with the times
Superga might have started with a simple white sneaker that performed like nothing else, but they offer all kinds of colors and fabrics on the products they sell today. If you want something for a rainy day or a sneaker made of leather, as well as something that incorporates bright, contrasting colors, Superga is place to go.
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Written by Garrett Parker
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