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20 Things You Didn't Know About Elvie


Technology companies are expanding throughout most of the niche industries in the world. A new femtech company has emerged in Britain and it's using smart technology to provide needed products in the arena of women's health and wellness. The startup develops and distributes items such as kegel exercise devices, breast pumps, and other products. With plans to further expand its operations, Elvie is a startup that has the potential to disrupt the health and wellness industry in its FemTech niche. If you're not familiar with this exciting new business, here are 20 things you probably didn't know about Elvie to bring you up to speed.

1. Elvie is a lifestyle brand

According to Techcrunch, Elvie is a femtech business that makes products in the lifestyle and health categories that use smart technology to help women with their unique gender-related needs. The company maintains a commitment to building products that improve the health and lives of women throughout all stages of life.

2. Elvie has been around for a while

Evie was founded in 2013. The company has entered its 8th year of operation. The legal name of the business is registered as Chiaro Technology Ltd and Elvie, but it is commonly referred to as Elvie. The headquarters is located in London, England, United Kingdom. Its first product launched in 2015.

3. Elvie is a versatile business with multiple industry listings

Elvie is listed across four industries because of the nature of the products that it offers customers. It develops and manufactures hardware, software, apps, and wearables. It's a modern company that uses advanced technologies in its products to improve the health and lives of women throughout life. The products and services help to bring relief for medical conditions as well as helping women to strengthen their kegel muscles to alleviate incontinent bladder conditions caused by weak kegel muscles on the pelvic floor.

4. Alexander Asseily is a co-founder of Elvie

Alexander Asseily is an angel investor who is also a co-founder of Elvie. He has 4 investments in his portfolio with two exits. He mainly invests in stage seed companies. He is an entrepreneur with over twenty years of consumer products and wearable technology experience. He is a serial entrepreneur who also co-founded a company called Jawbone. He also serves as an advisor to several charities and companies within Europe and the United States including Atomico, Lilium, Nectarine Health, and several others. He is also the founder of a company called State dot it. He currently works at both Elvie and the latter. He was the previous CEO and chairman at Jawbone.

5. Tania Boler is a co-founder of Elvie

Tania Boler is a co-founder of Elvie. She attended Stanford University earning her master's degree in international education policy. Tania earned a master's degree in experimental psychology from the University of Oxford. She holds a P.h.D. from the London School of Hygiene and Tropical Medicine, the University of London in Teenage pregnancy and HIV in South Africa. She has earned numerous honors and awards for her contributions to women's health and wellness. Glamour Magazine named her to their list of Women of the Year 2021 as well as a technology gamechanger. She was also named business leader 2020, Health and Wellbeing Entrepreneur of the Year for 2020, Most Innovative Company in Europe with third place, Inventor of the Year, and many other accolades.

6. Elvie uses complex technology

The Elvie website actively uses 12 technologies to power its website. Compared to many other large companies, this is a low number of technologies. Our visit to the site delivered a smooth and seamless experience, however. The technologies are distributed across 19 technology products and services. Some of them include jQuery, Google Analytics, HTML5, iPhone Mobile Compatible, SSL by Default, SPF, and several others.

7. Downloads of Elvie's app are up

The analytics for Elvie's app downloads show that the last 30 days have been productive. The company experienced a growth in the number of downloads of 16.45 percent. A tool of 25,948 downloads of the apps was made. The most popular Elvie apps are the Elvie Pump, the Elvie Trainer, and Chiaro Research. The most common places the downloads are made are Itunes Connect and Google Play's app stores.

8. Elvie stands out among its rivals

Elvie maintains an edge over its competitors in the tech industry because of its unique products and services. Elvie has secured 9 registered patents in the medical or veterinary science: Hygiene category. It has also accomplished eight registered trademarks with most in the medical services and veterinary services category. Elvie retains sole legal rights to all of the intellectual properties covered under these patents and trademarks.

9. Elvie has a high volume of website traffic

The analytics that produces reports of the volume of web traffic for the Elvie website show that the number of visitors is high, signifying an increasing interest in Elvie's products and services. A total of 335,523 persons visited the website in the past 30 days. This number has resulted in Elvie receiving the ranking of number 111,765 of the millions of websites registered on the world wide web.

10. Elvie is the most popular with visitors from the United States

Although Elvie is a British-based company, the highest percentage of visitors are from the United States. Sixty-one percent are from this country. The number represents a monthly visits growth rate of 8.76 percent. Thirty-five percent of the web traffic is from the United Kingdom. One percent is from Spain with a monthly visits growth increase of nearly 30 percent. One percent of the web traffic is from Canada and one percent of the visitors are from Mexico.

11. Elvie has a 5-member core executive leadership team

The core leadership team at Elvie is composed of five members. Alexander Asseily is a co-founder of Elvie. Tania Boler is a co-founder and chief executive officer. Andrea Zitna is the chief revenue officer. Simon Hamp is the head of software engineering. Heng Xu is the head of marketing. Although the group is small, they are a dynamic team that has produced exceptional results from their efforts to lead the company forward into the next logical phases of development and expansion. Elvie continues to grow, expand and flourish under their leadership, along with the support of the next tier of management professionals.

12. Elvie has a 5-member board of directors

The board of directors at Elvie is comprised of five members. Persefoni Noulika is an investment partner at BlackRock Private Equity Partners. Persefoni currently serves on one board in an advisory role. Alexander Asseily joined the board in February of 2014. He is the founder and CEO of Elvie. He is also an angel investor with 4 portfolio companies and 2 exits. Tom Adeyoola joined the board in October of 2013. He has founded one organization called Metail Limited and served as CEO. He has over ten years of senior strategy and product development experience. Daina Spedding is an investment partner at Itg Capital. She currently serves on one board of directors in an advisory role. Seth Johnson joined the board in October of 2013. he is a member of the Board of Directors for Lantern Credit. He currently serves on two boards of directors in advisory roles.

13. Elvie is a venture capital-backed company

Elvie has participated in eight rounds of venture capital fundraising. The most recent round of Series C funding closed on September 7, 2021. The total amount raised so far is $151.9 million. Elvie obtains its financial backing through private investors.

14. Investor confidence in Elvie is high

Elvie has successfully attracted the interest and assistance of thirteen investors, four of which serve as leaders in the fundraising rounds. Investors include Hiro Capital, Blume Equity, IPGL, Westerly Winds, BlackRock Private Equity Partners, Business Growth Fund, Octopus Ventures, and several others who wish to remain anonymous. These investors have contributed more than one-hundred and fifty million toward the success of Elvie. They're confident in the company's ability to continue growing and expanding to provide a healthy return on the funds invested.

15. Elvie is a privately held organization

Elvie's owners retain control of the organization. They have not yet filed for an IPO. You won't find Elvie listed on any of the public stock exchanges nor will you find shares of its stock available for investment. So far, there has been no indication of plans to take the company to the public arena.

16. Elvie is a pioneer in women's femtech products

According to Techcrunch, Elvie is credited with the development and delivery of a connected breast pump for nursing mothers. It is also the genius behind a second device that is a smart pelvic floor exerciser. These two products have been extremely successful and have brought helped to raise the company to an elevated status of respects a FemTech operation. It's a growing market and Elvie is in on the ground floor, slicing its share of the market pie.

17. Elvie plans to expand geographically

The recent influx of funding from investors has already been earmarked by Elvie for expansion. The company plans to move into the new geographical territory. This is where the analytics will prove to be valuable. The number of visitors from various parts of the world show where there is the greatest interest in the products and services that Elvie offers. The data clearly showed a growing interest in the United States, Spain, Canada, and Mexico. These are possible areas for geographical expansion, but Elvie has yet to confirm where they plan to go next.

18. Elvie plans to expand its product line

Elvie also shared plans to use the funding it recently received to diversify its product offerings. They're considering a movement to target other essential stages in women's lives with products and services that will cover more feminine needs. Expansion of the research and development division will result in new products, physical gadgets, connected hardware, and applicable software. They also intend to strengthen the operations and the infrastructure as they prepare to scale the company upwards. It's going to be an exciting time in the development of Elvie as it enters a new phase of growth.

19. Elvie is hiring

According to LinkedIn, the current Elvie workforce is composed of 251 employees. We noticed that there are 27 new position openings available with the company. Except for one job opening in France, the remainder of the open positions are for workers in the London and Bristol areas. From all appearances, Elvie is building its infrastructure and beefing up the operation at its home base before it starts moving into international territory.

20. Elvie is a company to keep your eye on

Elvie is a British startup that has been in business for eight years. It's one of the top FemTech businesses in Europe. The company has been successful with its first two products for women's health and wellness. It's planning to add even more technology products and services to the lineup. Although they've not elaborated on particular, they've promised to deliver products that will help to meet feminine needs more holistically. The leadership at Elvie is strong with years of professional experience and expertise behind them. Both founders are accomplished in the business world and they've secured the finances of wealthy VC investors. Elvie is getting ready for another big push for expanding both geographically and in its product line. We expect to see great things from Elvie. It's a company that has the potential of becoming the leading producer of FemTech. Although there has not been a public discussion about an IPO it's something that could happen as Elvie is likely to become a massive corporation in the years to come.

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Allen Lee

Written by Allen Lee

Allen Lee is a Toronto-based freelance writer who studied business in school but has since turned to other pursuits. He spends more time than is perhaps wise with his eyes fixed on a screen either reading history books, keeping up with international news, or playing the latest releases on the Steam platform, which serve as the subject matter for much of his writing output. Currently, Lee is practicing the smidgen of Chinese that he picked up while visiting the Chinese mainland in hopes of someday being able to read certain historical texts in their original language.

Read more posts by Allen Lee

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